Industry News
Playtika’s Caesars Slots Launches a Month of Incredible Events to Celebrate the Mobile Game’s 10-year Anniversary
To celebrate 10 years since its launch, the free-to-play social casino game Caesars Slots is hosting a month of events for its global community of players. Caesar Slots is a luxurious Vegas-themed Playtika game and one of the most popular “play for fun” free social casino games in the world.
The month-long January celebrations will focus on the remarkable legacy and future of the game through a range of events, tournaments, new game features and a series of national commercials launched featuring home improvement TV star Ty Pennington.
A decade of continuous growth!
The launch and growth of Caesars Slots has occurred within a tough and increasingly competitive market which typically sees users dropping their apps within three days. In the face of this, the game has managed to achieve longevity thanks to the regular launch of cutting-edge features and entertainment as well as a robust commitment to its loyal users and customers.
A focus on constant improvement of player experience and the creation of a worldwide player community dedicated to playing games are value-pinned success factors of Caesars Slots.
New features throughout the celebration
To mark the anniversary festivities, Caesars Slots players will receive personalised videos, including a “highlights reel” video featuring playing highlights from when they downloaded the app until now. In a similar vein, an exciting quest will turn players into “reel travellers” as they are shown highlights of the game’s developments since 2012.
A special “Cheers to the Next Decade” theme will also be revealed alongside 10 days of virtual gifts – one for each year in the next decade of Caesars Slots. The game will also feature a new card collection, personalised features, anniversary pet accessories, and a new anniversary room in its Fortune Palace.
All Caesars Slots players will also be able to enjoy a new, celebratory look-and-feel to the game through a temporary design, “Road to the Empire”, including a number of new features such as players being able to change the look of machines according to their “luckiest looks”!
Liran Paz, General Manager at Caesars Slots, said: “Reaching ten successful years of Caesars Slots is a huge milestone both for our team and our loyal global player community, without which this longevity would not be possible. A decade of growth is the result of putting players’ entertainment first, the Caesars way, and never ceasing to innovate and surprise. We are thrilled to be able to celebrate this great journey with our players throughout the month of January, jointly sharing memories as well as the excitement of new things to come. Our lives need play, especially during difficult moments, and as part of the Playtika family we look forward to another decade of bringing joy, play and entertainment into people’s day-to-day life!”
Casino Gaming
Maryland Casinos Generate $165.7 Million in Gaming Revenue During July

Maryland’s six casinos combined to generate $165,661,894 in revenue from slot machines and table games during July 2025. The statewide total was down $4,159,416 (-2.5%) compared to July 2024.
Casino gaming contributions to the state during July 2025 totaled $71,857,827, a decrease of $305,727 (-0.4%) compared to July 2024. The July 2025 contributions included $51,742,064 to the Education Trust Fund, a decrease of $272,892 (-0.5%) compared to July 2024.
Casino gaming revenues also support the communities and jurisdictions where the casinos are located, Maryland’s horse racing industry, and small, minority- and women-owned businesses.
Maryland’s six privately owned casinos offer both slot machines and table games: MGM National Harbor in Prince George’s County; Live! Casino & Hotel in Anne Arundel County; Horseshoe Casino Baltimore in Baltimore City; Ocean Downs Casino in Worcester County; Hollywood Casino Perryville in Cecil County; and Rocky Gap Casino Resort in Allegany County.
The gaming revenue totals for July 2025 were as follows:
MGM National Harbor (2261 slot machines, 208 table games)
$68,587,339 in July 2025, a decrease of $3,396,384 (-4.7%) from July 2024
Live! Casino & Hotel (3832 slot machines, 179 table games)
$59,702,771 in July 2025, a decrease of $2,860,124 (-4.6%) from July 2024
Horseshoe Casino (1365 slot machines, 115 table games)
$14,415,536 in July 2025, an increase of $1,098,302 (8.2%) from July 2024
Ocean Downs Casino (900 slot machines, 18 table games)
$10,236,754 in July 2025, an increase of $615,672 (6.4%) from July 2024
Hollywood Casino (731 slot machines, 23 table games)
$7,622,642 in July 2025, an increase of $325,372 (4.5%) from July 2024
Rocky Gap Casino (630 slot machines, 12 table games)
$5,096,851 in July 2025, an increase of $57,746 (1.1%) from July 2024.
The post Maryland Casinos Generate $165.7 Million in Gaming Revenue During July appeared first on Gaming and Gambling Industry in the Americas.
Industry News
Amusnet Sparks Excitement Among Italian Operators and Players with Royal Coins Saga Event

Amusnet has strengthened its presence in the Italian iGaming market with the successful completion of the Royal Coins Saga tournament, held throughout July. Organised in collaboration with over 20 operator partners and featuring a €20,000 prize pool, the campaign attracted strong player participation and delivered significant results across all participating platforms.
Powered by Amusnet’s recently launched Tournament Tool, the campaign delivered a dynamic, competitive experience that enhanced the player engagement. The tool allows full customisation of event rules, duration, ranking criteria and prize structure, supported by a real-time leaderboard and intuitive setup. With flexible mechanics and varied reward types, it empowers operators to run impactful, tailored campaigns. Its strong performance in Italy reaffirmed its value as a trusted engagement solution, praised for its simplicity and measurable results.
The tournament showcased eight of Amusnet’s most popular titles in the Italian market, including Shining Crown, Royal Secrets, Extra Crown, 20 Extra Crown, Coin Gobbler, 20 Golden Coins, 40 Golden Coins and 100 Golden Coins. These titles continue to resonate with local audiences, combining engaging gameplay with proven appeal that helps operators deliver an enhanced entertainment experience.
Branded with the slogan “Gioca, Conquista, Regna” (Play, Conquer, Rule), the campaign received extensive visibility across participating operator platforms.
Polina Nedyalkova, Director at Amusnet Italy, said: “Italy remains a key focus market for us as we continue to expand our footprint and enrich our offering. Campaigns like Royal Coins Saga are an essential part of our commitment to delivering experiences that bring value to both players and partners.”
The post Amusnet Sparks Excitement Among Italian Operators and Players with Royal Coins Saga Event appeared first on European Gaming Industry News.
Industry News
FDJ UNITED Confirms Strong Half-Year Progress and Maintains 2025 Guidance

FDJ UNITED, a leader in lottery, betting and gaming in Europe, announced its results for the first half of 2025.
• First-half revenue of €1867m: up +31% compared with H1 2024 reported and down -2% on a restated basis
• Buoyant performance by the French lottery and retail sports betting BU with revenue of €1290m, up +4% on a restated basis
• Lottery revenue rose by +6% to €1065m. This performance can be attributed to the whole range of games and all distribution channels, particularly digital, which rose by +16% to €160m
• Point-of-sale sports betting revenue fell by -6% to €225m. This change reflects unfavourable sports results for the operator, despite stakes boosted by an attractive football offering (+4%)
• Online betting and gaming BU2 revenue of €466m, down -12% on a restated basis
• This change reflects a very unfavourable 2024 comparison base, due in particular to the Euro football tournament, as well as tax and regulatory impacts in 2025, particularly in the Netherlands and the UK. Excluding these two markets, revenue would be up 5% thanks to the performance of other countries, including France
• Second-quarter revenue came to €235m, up +2% compared with the first quarter of 2025
• Recurring EBITDA of €441m, representing a margin of 23.6%, or 24.4% excluding the cost of the employee share ownership plan (€14m)
• Adjusted net income of €222m
• This reflects the impact of the financing of the Kindred acquisition on the financial result and the one-off tax contribution on the profits of large French companies
• 2025 objectives reiterated: stable revenue versus 2024 pro forma, with a recurring EBITDA margin of over 24%
• Successful employee share ownership plan bringing the share of capital held by employees to 4.6%
• Taken up by more than half of employees and largely oversubscribed
“2025 stands as a transition year for FDJ UNITED, with the integration of Kindred well on track. In this context, our first-half performance is in line with the expected full-year trajectory. Besides, we are pleased by the success of the employee share ownership plan launched by the Group, reflecting our long tradition of sharing FDJ UNITED’s value creation with all stakeholders,” Stéphane Pallez, Chairwoman and Chief Executive Officer of FDJ UNITED.
The post FDJ UNITED Confirms Strong Half-Year Progress and Maintains 2025 Guidance appeared first on European Gaming Industry News.
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