

eSports
Prodigy Agency Strengthens its Turkish Operations and Support to Players by Announcing the Addition of Tunç Demirçelik and Future Recruitments
Prodigy Agency, a leading esports representation agency, has announced its development in Turkey to expand its initiative to support the players from all angles in the region, with the main focus to give proven and young players international opportunities on LoL, Valorant, CS:GO and other games.
Prodigy Agency is now representing world-class Turkish players, that they already signed with prominent esports organisations, such as Özgür “woxic” Eker (CS:GO, former Mousesports and Cloud9), Mehmet Yağız “cNed” İpek (Valorant, won Champions (1st World Championship) with Acend) and Melih “pAura” Karaduran (Valorant, former Heretics and current BBL) and more, but also young and promising prodigies like Doğukan “113” Balci (LoL, joined Karmine Corp in LFL) orMuhammed “Kaori” Şentürk (LoL, joined EG Academy in NA).
With the recent addition of Tunç Demirçelik, Prodigy Agency is now representing nearly 20 players in Turkey and developing its local team to continue to expand and always provide top-notch services and support to its players with the main goal to welcome new stars but also to focus on nurturing and providing full support to young and upcoming talents in the region, and create strong connections between Turkey and the main regions (Europe, North America, Asia).
Prior to joining Prodigy Agency in October 2021, as a prominent esports figure in Turkey, Tunç Demirçelik served as a team and content manager for renowned Turkish organisations such as SuperMassive Blaze, but was also deeply involved in the LoL Turkish ecosystem and development, working directly with Riot Games Turkey, and being the host of some of the most popular shows like “Üçlü Kuvvet”.
With a strong network with players and teams, and extensive knowledge of the scene in Turkey, he is now leading the charge of the development of Prodigy Agency in Turkey, by coordinating with all the services of the company around the world.
“I want Prodigy Agency to pave the way for a sustainable representation of the players in Turkey and Tunç is the perfect fit to keep expanding our initiatives and support to the region. Turkey has one of the best esports talent pool in the world with an incredible potential and our main goal is to support the players from all angles, giving them everything needed to find international opportunities in major esports region and teams. But we also want to help the grassroots of esports in Turkey becoming more sustainable for esports. With his extensive network, experience and incredible mindset, Tunç has already accomplished such an astonishing work since he joined Prodigy Agency to help and support our prodigies, and I’m really excited about 2022 and our long-term work in the region!” Jérôme Coupez, Founder & CEO of Prodigy Agency, said.
“We all know the untapped potential of the Turkish region. Two Turkish players were at the top of LEC and LCS this year. Talking with Prodigy and Jerome showed me that there is so much more that we can do for the players to help them realize their true potential. #PlayersFirst mentality was always in me without me realizing. Working in TCL, I’ve always tried to make the lives of the pro players I worked with easier. The life of a pro player is a very difficult one. They need the best support to focus on their respective crafts. That’s where I and Prodigy come in. Together; we will help the Turkish players improve, thrive and turn them into the best version of themselves,” Tunç Demirçelik said.
Africa
Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25

Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen, dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.
To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.
South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.
The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.
MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.
The full team to represent South Africa at15H00 on 21 June 2025 is:
Name | Club | Nick | Province |
Jessica Eleez Greeff (Capt.) | ZAG Academy | heartjess | KwaZulu Natal |
Avonique van Rooyen | ZAG Academy | avo | Gauteng |
Kiera McCallum | ZAG Academy | queen | KwaZulu Natal |
Megan van der Westhuizen | ZAG Academy | m3gz | Gauteng |
Kalee Ludick | ZAG Academy | creative | Gauteng |
The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.
Asia
Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space

Global esports organisation Gen.G Esports (Gen.G) announced the official grand opening of GGX (Gen.G Gaming Xperience), a multi-dimensional cultural gaming space that brings its brand philosophy to life to an offline space in the heart of Seoul. Launching on Saturday, June 21, GGX marks the first-ever flagship venue by an esports brand that redefines the traditional PC café, offering a high-performance gaming zone alongside curated lifestyle experiences across food, merchandise, community and coaching.
Located near DDP, a cultural and artistic landmark in Seoul at Dongdaemun History & Culture Park Station, GGX spans 1570 square meters and includes 252 premium gaming stations equipped with top-tier specs. Each seat features NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, ultra-fast internet and Gen.G x SIDIZ custom-designed gaming chairs, with an estimated hardware value of KRW 4.5 million (USD 3300) per station, delivering a fully immersive play environment.
More than just a gaming space, GGX will act as Gen.G’s flagship space – an open, ever-expanding ecosystem where brands, fans and creators come together to create a unique experience. From concept to execution, GGX was co-developed with industry-leading partners such as Otoki, Monster Energy and SIDIZ, creating a space that blends gaming, content and community in new ways.
Inside GGX, visitors can enjoy a variety of immersive experiences, including:
“OTOKI G.ROUND”, a food & beverage lounge co-developed with Otoki, offering exclusive signature menu items
An iconic photo spot and photo booth featuring GenRang, Gen.G’s official mascot
A merchandise store, showcasing Gen.G uniforms, exclusive partner collaboration items and GGX-limited items
A community lounge with a capacity for over 100 people – designed as a space for fans to connect and share their passion for gaming, and engage in community-driven activities.
In collaboration with Gen.G Global Academy (GGA), GGX also offers coaching programmes and skill-up classes for gamers of all levels. Led by former pro players, these sessions include in-depth strategic game analysis, aim training and team-based gameplay. The venue will also host regular fan meetups, watch parties and branded community events, creating a dynamic environment for fans to connect and grow together.
Steve Lee, Head of Partnerships at Gen.G, said: “GGX goes beyond just gaming – it’s a cultural hub where fans, players, and brands come together to create meaningful experiences. Through spaces like this and continued innovation, Gen.G aims to lead the sustainable growth of the esports industry.”
GGX is operated by Superplay, a leading IP management company in the gaming and esports space, with proven experience designing fan-centric spaces such as T1 Basecamp Hongdae, KT Rolster R Café and Genshin PC Lounge. Superplay and Gen.G co-developed GGX over several months, from spatial design to branded content and programming.
Junghyun Kim, CEO of Superplay, said: “After months of development with the Gen.G team, we’re proud to finally unveil GGX. We hope it becomes a must-visit destination for gaming and esports fans from Korea and around the world.”
The post Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space appeared first on European Gaming Industry News.
eSports
Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.
The Esports World Cup Foundation (EWCF) today announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.
A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community – streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.
“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”
“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”
This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages. Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh appeared first on European Gaming Industry News.
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