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Football DataCo unveils ground-breaking integrity strategy with Genius Sports and Perform Group

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Football DataCo pens integrity deal with Genius, Perform

First-of-its-kind agreement to safeguard English and Scottish football from the threat of match-fixing

 

Football DataCo, the official data rights holder of all the professional football leagues in England and Scotland, has today announced a landmark integrity agreement with Genius Sports and Perform Group.

The Genius Sports and Perform partnership is the first time that two global leaders in sports data and technology have joined forces to protect the integrity of sport. It will enable all the professional league and cup competitions in England and Scotland to benefit from two highly sophisticated bet monitoring systems identifying unusual or potentially suspicious patterns occurring in global betting markets, for over 5,000 football matches per season.

This technology will monitor all odds movements across 14 different competitions in English and Scottish football. This includes not just the core Premier League, EFL, and Scottish Professional Football League matches but also the English and Scottish FA Cups and steps 1-4 in the English National League.

The agreement marks a significant expansion of Football DataCo’s existing integrity monitoring provision, launched in 2014 with Genius Sports.

This new partnership will see all parties working together to develop a bespoke intelligence network, capitalising on Perform Group’s and Genius Sports’ extensive industry expertise and resources. This will facilitate the development of a unique intelligence database and analytical capability that will provide Football DataCo, the Leagues and the Football Association with greater visibility and protection against threats to their integrity of their competitions.

Genius Sports and Perform Group will also work together to deliver a series of educational workshops aimed at arming players, officials and league and club executives with the knowledge to identify and avoid match-fixing’s growing threat.

Adrian Ford, General Manager of Football DataCo, said: “Ensuring the highest standards of integrity is a key priority for both English and Scottish Leagues and Football Associations. Harnessing the strengths of Genius Sports and Perform and focussing on intelligence led information will support efforts to protect the integrity of British football.

Steven Burton, Managing Director of Genius Sports, added: To be truly effective, any strategy against the growing threats of match-fixing and betting-related corruption must incorporate three key elements: technology, education and intelligence. We are delighted to be extending our partnership with Football DataCo to deliver these key components and provide a greater level of protection to the integrity of English and Scottish football than ever before.

Jake Marsh, Head of Integrity Operations at Perform Group, commented: We are delighted to announce our involvement in this innovative new project for the integrity of UK football. Perform is a great believer in innovation and progression across all our divisions, including integrity, where cooperation, objectivity and insight are paramount. The opportunity to be part of a new model for integrity provision and support is one that we believe can help best protect UK football. Together with Genius Sports, we look forward to working with the associations and leagues to bring football integrity into a new era.

About Genius Sports
Genius Sports is a global leader in sports data technology, distribution and integrity services. We work in partnership with sports leagues, federations and rights holders, providing innovative and data-driven solutions.
Headquartered in London and across more than 16 locations worldwide, Genius Sports is recognised as one of the fastest growing sports technology companies in the world. Our commitment to sport goes beyond delivering profitable and technical solutions for our partners. We understand that the protection, integrity and successful commercialisation of official sports data is fundamental to the continued success of the industry.
Through our Integrity Services, Genius Sports works alongside governing bodies to safeguard their competitions from the threats of match-fixing and betting-related corruption. Our services include a state-of-the-art bet monitoring system, bespoke educational programs, consultancy services and expertise in assisting investigations.
About Perform Group
Perform is a leading digital sports content and media group.
Their mission is to connect the world of sport by supplying some of the quickest, most detailed and most engaging content, managing a network of wholly-owned global media brands and delivering premium sports content directly to fans.
Perform works with major global rights holders such as WTA, FIBA and NFL to create long-term, transparent commercial relationships that help grow global audiences and, ultimately, benefit the long-term good of the sports.
Perform recently launched its live sports streaming service, DAZN, in Germany, Austria, Switzerland, Japan and Canada.

The post Football DataCo unveils ground-breaking integrity strategy with Genius Sports and Perform Group appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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XT.COM Announces Listing of Zenex

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XT.COM has announced the listing of ZNX (Zenex), an AI-driven payment infrastructure token designed to revolutionize the $107B+ iGaming industry. The ZNX/USDT trading pair will be available in the Innovation Zone (RWA), providing traders with access to a token that brings real-world business utility, enhanced fraud protection, and verifiable revenue-sharing mechanisms to online and land-based gaming operators.

Imagine a payment ecosystem where betting operators no longer need to freeze millions in capital reserves, where players enjoy seamless transactions across continents, and where token holders benefit directly from the growing gaming industry. That’s not a future promise – it’s what Zenex delivers today.

At its core, Zenex solves the gaming industry’s biggest challenge – the massive capital reserves required by traditional payment systems. Through the innovative blockchain and AI infrastructure, gaming operators who hold ZNX can reduce their reserve requirements by up to 30%, instantly freeing up capital for growth and operations.

The Zenex ecosystem combines multiple revenue streams that directly benefit ZNX token holders:

• Operational Betting Shops: The expanding network of profitable locations across Kenya generates consistent revenue, with systematic buybacks supporting token value.

• Advanced Payment Infrastructure: Already processing millions in monthly transactions, the payment solution helps operators reduce costs while improving transaction efficiency.

• White-Label Gaming Solutions: The proprietary platform powers multiple online casinos and betting operations, generating steady transaction volume.

• Innovative Mini-Games Platform: A suite of engaging games drives player engagement and creates additional revenue streams.

• Premium Card Solution: The upcoming Zenex Card will revolutionize how players access and manage their funds across 150+ countries.

The Zenex Advantage:

• Systematic Buybacks: A portion of all gaming revenue is used to buy back ZNX tokens, creating sustainable price support.

• Token Utility: Operators holding ZNX benefit from reduced reserve requirements, creating natural demand from the $107 billion iGaming industry.

• Strategic Lock-ups: Smart contract-based locking mechanisms ensure long-term price stability.

• Community Governance: Token holders participate in key decisions about platform development and charity initiatives.

The post XT.COM Announces Listing of Zenex appeared first on Gaming and Gambling Industry in the Americas.

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Alejandro Navarro

Betski Secures $345,000 in Pre-Seed Funding for First-ever Tokenized Casino Ownership Platform

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Betski is set to launch its online casino ownership platform in Q1 of 2025, enabling users to earn casino profits through digital tokens. The system will allow anyone to receive a share of casino earnings without managing casino operations, marking a new chapter in the multi-billion-dollar iGaming industry. Supported by a $345,000 pre-seed funding round, the platform aims to democratize access to casino earnings and reshape the multi-billion-dollar gaming industry.

Opening Casino Ownership to Everyone

The platform’s tokenization system reshapes traditional casino business rules through an automatic profit-sharing program. Token holders receive a percentage of every bet placed on the platform.

This system eliminates steep entry costs, such as operational expenses, licensing fees, and administrative management. Users can start earning returns without previous casino experience or large capital investments.

“A small group have exclusively enjoyed casino industry profits until now. Our platform opens these earnings to everyone through our tokenized profit-sharing system, turning users into online casino owners,” said Alejandro Navarro, founder and CEO of Betski.

Direct Profit-Sharing Through Tokens

Through a verified digital system, the ownership program distributes Gross Gaming Revenue (GGR) among token holders. Investors have recognized this potential, contributing $345,000 in pre-seed funding that combines gaming entertainment with digital asset ownership. The platform maintains strict security protocols and automated distribution systems for reliable profit sharing.

“The platform distributes real money to token holders from every bet placed by players. This creates a steady income stream for online casino owners – something the traditional casino structure has never offered,” said Navarro.

Global Growth of Online Casino Ownership

The platform has attracted 2400 active Discord members and over 20,000 followers on X (formerly Twitter). These early adopters are expected to participate in test runs of the profit-sharing system once it goes live. Over the next 24 months, the platform will roll out first in Latin America, followed by expansion into European and select Asian markets.

Betski offers casino games, live casino experiences, eSports betting, global lotteries, fantasy sports, and traditional sportsbooks. This variety creates multiple revenue streams for online casino owners. Players can access all gaming options through a single interface, which streamlines the betting experience and maximizes potential returns for token holders.

The team has partnered with major payment processors and marketing agencies to support the platform’s global expansion. These collaborations will facilitate smooth transactions and user acquisition across different regions. The platform meets all regulatory requirements in its target markets, certifying long-term stability for token holders.

New Opportunities for Investment

Following the successful pre-seed round, Betski is now opening its seed funding round to welcome additional participants into its casino ownership platform. This investment opportunity enables individuals and entities to join the platform’s growth journey ahead of its official launch in Q1 2025.

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Bradley Khoury

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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