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Gambling.com Group Ready for Launch of Online Sports Betting in New York State with NewYorkBets.com

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3 years ago

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Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, is ready to provide marketing services to licensed online sports betting operators in New York State once legal online sports betting begins on Saturday, January 8th, 2022 at 9 am.

In anticipation of the launch of legal online sports betting in New York, the Group has developed two New York specific websites where sports bettors can find trusted, comprehensive, and up-to-date information on sports betting in the state. The Group also stands ready to help New York licensed online gambling operators acquire players with its national and international websites, including Bookies.com and Gambling.com.

Gambling.com Group Resources for New York State Sports Betting:

  • NewYorkBets.com: A New York specific sports betting consumer information portal where bettors can find and evaluate the various licensed operators of online sports betting with expert product reviews written by our team of industry insiders. Bettors will also benefit from betting coverage of sporting events occurring in New York State or with New York based teams.
  • EmpireStakes.com: An additional New York specific portal whose coverage also includes sports betting as well as additional information from an industry standpoint on legislative, licensing, and revenue updates.
  • Bookies.com: A national sports betting information portal featuring expert picks, realtime odds comparison tools, and independent reviews of the top legal, licensed, and regulated sportsbooks in New York and elsewhere in the U.S.
  • Gambling.com: The Group’s flagship website featuring the latest sports betting and gambling news along with comprehensive consumer education resources for sports bettors in New York and the rest of the U.S., as well as in international markets

New York State, with over 20 million residents, will be by far the most populous state with legal online sports betting. Gambling.com Group has been preparing for New York to go live for several years, launching EmpireStakes.com in 2021. EmpireStakes.com reported through a YouGov survey, that 1 in 3 New York adults are likely to place legal sports bets once online sports betting is regulated in the state.

“It is difficult to overstate the significance of New York State going live with legal online sports betting,” said Charles Gillespie, Chief Executive Officer of Gambling.com Group. “As the largest state by population to accept legal sports bets in the U.S. to date, there is a massive opportunity for the New York market to be not just the biggest jurisdiction for sports betting in the country, but in the world. Gambling.com Group is well positioned to help operators and customers succeed in this new and very exciting market.”

“New York State allowing several sportsbooks to take legal sports bets in advance of the 2022 College Football Playoff National Championship and the NFL Playoffs is, without question, the single largest catalyst to regulated gambling in the U.S. since Supreme Court’s decision to invalidate PASPA in 2018,” said Max Bichsel, Vice President at Gambling.com Group. “As a resident of New York, this is an exciting moment for sports bettors to finally place safe and responsible wagers with legal sportsbooks, after years of discussion and negotiation. With passionate sports fans and some of the most storied sports franchises, we expect that the New York market will likely quickly surpass its neighbor, New Jersey, in terms of sports betting handle and Gambling.com Group is prepared to take full advantage.”

Based on the guidelines established by the New York State Gaming Commission, Gambling.com Group satisfies the necessary requirements to provide marketing services to licensed operators in the State of New York.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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3 days ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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3 days ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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Aaron LaBerge

PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

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7 days ago

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April 10, 2025

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PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.

theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.

theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.

“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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