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LOW6 APPOINTS GLOBAL SPORTS INDUSTRY EXPERT BEN BARKER AS CHIEF REVENUE OFFICER

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Award-Winning Industry Leaders in Sports Gamification Further Strengthens Senior Leadership Team with Appointment of Ben Barker; Barker will focus on developing the company’s revenue streams

Low6, the award-winning leaders in sports gamification, has announced the appointment of Ben Barker as Chief Revenue Officer. Barker, a global sports industry specialist with over 20 years’ experience working worldwide, joins Low6 from his most recent role as Chief Commercial Officer at Monterosa, where he worked with broadcasters, brands and sports rights-holders to activate mobile audiences. Barker starts at Low6 with immediate effect and will be responsible for developing commercial and revenue strategies to drive the expansion of the company in North America, whilst also looking to develop the company’s existing partnerships.

“We’re delighted to welcome Ben to Low6 as Chief Revenue Officer,” commented Jamie Mitchell, Co-Founder and Group CEO, Low6. “Ben has an outstanding resumé as a leader in global sports, with experience in multiple aspects of the industry, including broadcast, working with rights holders and brands, and in digital. Ben will add significant value to our leadership team as we continue to grow, and we look forward to seeing Ben play a major role in our growth plans for 2022 and beyond.”

Ben Barker, Chief Revenue officer, Low 6: “Low6 has made its mark as one of the hottest start-ups in sports gaming under Jamie’s leadership. I am excited to join the team to drive forward the commercial strategy aligning our partners, customers and fans to inspire sports gaming through innovation and creative solutions.”

A graduate of the University of Northumbria with a BA in Marketing / Marketing Management, Barker’s career includes 15 years at WPP Group companies and most recently 6 years with Monterosa Ltd working with IMG Arena, EA Sports, ViacomCBS, the Jockey Club, Formula 1 and Liverpool FC.

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HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design

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HIPTHER, the renowned online media and event organiser for Gaming and Tech, is turning up the volume – quite literally – with a powerful new initiative that brings music, identity, and community together. Meet FREQ404: an electrifying monthly music mix curated by HIPTHER’s very own Co-Founder, Zoltan Tuendik, under the HPT.R profile.

From the stage to the strategy room, the creative spark of Zoltan and his wife, Betty Tűndik Kiszner Szilágyi, Co-Founders of HIPTHER, has always been a driving force behind the brand. But long before the conferences and curated content, Zoltan was better known to many as DJ Hawkie – a curator of soundwaves and moods. With performances at iconic venues like Ministry of Sound London (during iGB 2014), his passion for electronic music has always been loud and clear.

Now, with FREQ404, he returns to his roots, remixing electronic music and innovation in true HIPTHER fashion.

My first sessions were live back in 2005–2006, and I recorded my first mix in 2008. Over the years, I’ve dropped the occasional annual mix, but something always pulled me back to the decks. With FREQ404, that pull is now a purpose. To reconnect with the roots, the rhythm, and the community. This time, it’s monthly. This time, it’s staying.Zoltan Tuendik a.k.a. HPT.R

The #hipthers are known for their passion for life, wellness, and connection – fostering innovation, sustainability, and movement. Now, they celebrate these pillars with their community and the world through a shared musical experience.

“Error by Design. Balance by Sound.”

HPT.R broadcasts FREQ404 from the glitch in the system, delivering monthly sonic transmissions that blend progressive, techno, vocal house, and deep electronic cuts. Each mix is a journey – hypnotic, immersive, and impossible to ignore.

This isn’t just background music. It’s a frequency for those who feel the pulse of innovation and want to ride its beat.

Why FREQ404?

Because sometimes, the best signals come from the errors in the system. And because music is a companion and inspiration throughout our everyday lives.

From the edge of the digital frontier, HPT.R is setting the tone for a new kind of HIPTHER vibe – one that unites tech, culture, and energy across borders.

🔗 Follow and listen now on Mixcloud and Spotify.

📡 New mix every month. Stay tuned – this is only the beginning.

The post HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design appeared first on European Gaming Industry News.

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‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona

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Delegates attending iGB L!VE 2025, the first edition to be held in London following its relocation from Amsterdam will receive a sneak preview of the new creative which has been produced in support of the January 2026 edition of ICE Barcelona.

The ‘Growing the Power of Play’ creative embraces gaming’s ecosystem and serves as a celebration of the role played by ICE exhibitors and visitors in cultivating, nurturing and growing all aspects of the industry across every gaming sector and in every jurisdiction.  The visual depicts an ICE Digital Garden of inspiration with the broader creative including subtle nods to key cultural icons including the Sagrada da Familia and the work of Salvador Dali.

Outlining the narrative Clarion Gaming Managing Director Stuart Hunter said: “Each year we place a lot of emphasis on our creative which sets the tone for the next edition of what is recognised as the most influential and important b2b gaming technology expo in the world. Every defining game, every gaming innovation and every adaptation of new technology has been shown at ICE and whether it’s planting the seeds of innovation, pollinating ideas or cultivating connections Growing the Power of Play encapsulates what the ICE experience is all about. The creative is both brave and different and has huge potential to be applied to experiential activations on-site.”

“It will underpin our global comms campaign as we focus on building on what was a hugely successful debut edition of ICE Barcelona.”

The post ‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona appeared first on European Gaming Industry News.

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ELA Games Partners With SlotCatalog to Expand Player Access

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A partnership to expand game visibility and access

ELA Games, an innovative game development studio, announces its distribution partnership with established content aggregator, SlotCatalog.

SlotCatalog is a leading independent slot database and content discovery platform, established in 2016. It has quickly become an authoritative source for players, operators and development studios as a centralised database with up-to-date game information and the latest industry updates.

ELA Games’ collaboration with the platform will make the studio’s rapidly growing portfolio of games more accessible to players and industry figures across the globe. Through SlotCatalog, players can now explore, compare and demo ELA Games titles, such as Joker Winpot, Cash of Gods and more. With intuitive organisation, rankings and detailed game breakdowns, SlotCatalog offers players an engaging space to discover new content, further boosting ELA Games’ visibility and reach.

Yaroslav Soloshenko, Business Development Team Lead of ELA Games, commented on the partnership, “This collaboration with SlotCatalog propels our reach and visibility to players, allowing us to showcase our high-quality content to a more diverse global audience. We’re proud to be hosted on one of the largest and fastest-growing player-centric and trusted platforms. Our partnership will help us grow and maintain our passion for developing engaging and unique gaming experiences.”

Maga Hallaiev, SlotCatalog’s Content Writer, added, “We’re thrilled to welcome ELA Games to SlotCatalog. Through SlotCatalog, players around the globe can now discover, explore, and enjoy their titles. All great content deserves visibility, and we’re happy to help showcase ELA Games’ growing portfolio to players worldwide.”

As ELA Games continues to expand and develop new, exciting titles, this partnership with SlotCatalog ensures that stakeholders, industry leaders and players can stay informed on the studio’s releases and innovations.

The post ELA Games Partners With SlotCatalog to Expand Player Access appeared first on European Gaming Industry News.

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