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European Gaming Congress 2024

Press Releases

Spotlight Sports Group agree new content deal with Future PLC

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Spotlight Sports Group (SSG) has today announced it has agreed on a deal to supply Future PLC with sports betting content. The content is built to purpose as part of Spotlight Sports Group’s recently launched ‘Publisher Solutions’.

Future PLC will deploy the flexible, content, and odds-driven smart modules firstly across their FourFourTwo brand. Integrated seamlessly into FourFourTwo’s native and web platforms, the smart content modules provide a natively designed, contextual sports betting experience. The modules are designed specifically to allow FourFourTwo to build new sports betting value from their sports content output.

Added to key information and statistic-led sports betting insights, the modules integrate live odds from bet365, allowing FourFourTwo to provide multiple calls to action that maximize conversion. As part of the agreement Spotlight, Sports Group manage the full affiliate operation.

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The customizable, distinctive betting experience is enhanced by the extensive coverage offered by Spotlight Sports Group. The smart content module offers expert sports betting insight on over 20 leagues and cup competitions making more events matter to FourFourTwo and other Future PLC customers.

Speaking about the agreement, Spotlight Sports Group, B2B Director Will Fyler said:

‘We’re delighted to roll out our Publisher Solutions to Future PLC and firstly on FourFourTwo. We’ve worked hard to create products that help media convert and monetize their sports audience. We have over 30 years of experience in converting sports fans to sports bettors through our own affiliate operations and we know how great content retains and activates users.

‘Over the past two years, we’ve grown our content substantially. We now offer sports betting content, designed to engage users on over 20 sports in 70 languages. As is the case with Future PLC this can be customized and bespoke to each client ensuring the customer experience is second to none. We’re excited for customers to engage and enjoy our insights.’

Echoing Fyler’s words Simon White B2B Ecommerce Director, from Future PLC said:

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‘Spotlight Sports Group come packed with huge experience of monetizing a sports audience. The content they offer through their smart modules is excellent and we’re sure our customers will enjoy the extra sports betting insight. We’re excited to offer another dimension to our audience and enhance our customer experience.’

To find out more about Spotlight Sports Group Publisher Solutions visit: spotlightsportsgroup.com/publisher-solutions/

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Conferences

EGT Digital to make a long-lasting impression at G2E Las Vegas 2024

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EGT Digital will present its impressive iGaming portfolio at this year’s G2E Las Vegas show. Along with Euro Games Technology, the company will demonstrate its latest developments and top-performing products on booths 2452 and 3352.

Visitors will be able to get acquainted with the 4 jackpot bestsellers Bell Link, High Cash, Clover Chance and Single Progressive Jackpot, including more than 100 titles on different themes. Among them the latest slot in EGT Digital’s portfolio Senor Muerto will stand out. Inspired by Dia de los Muertos, the latest addition to Clover Chance will take players to a world of mystery and vibrant festivities, where the Toppling reels with Multiplier feature will add even more thrill to the game.

EGT Digital’s in-house developed “all-in-one” betting platform X-Nave will be on display as well to demonstrate how it could help operators to build and maintain a successful business online. Its 4 main modules: CRM Engine, Sport Product, Gaming Aggregator, and Payment Gateway, can be part of the complete solution or function independently, as they allow integration with solutions of third-party developers.

X-Nave’s CRM Engine will show numerous new competition opportunities, including different games and tournaments, which will enrich even further the betting sites’ capabilities to offer more attractive gaming options to its customers. The operators also will be able to make more detailed player segmentation and will have at their disposal an AI/ML chatbot and a new AI/ML module, which will make selection of casino games based on visitors’ behavior.

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The main highlight in EGT Digital’s Sport Product for the show will be the new Customizable tournament page, which aims to enhance user engagement and simplify navigation. Thanks to it players will be able to access relevant information and place bets very easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This way players will enjoy more personalized and engaging betting experience.

The Gaming Aggregator will show its extensive portfolio, currently consisting of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, and skill-based games from over 110 popular providers. Operators will be able to learn more about the newly-added leaderboard widget as well.

X-Nave’s Payment Gateway will present its wide range of payment methods, which includes Open Banking. The guests will also have the chance to become familiar with the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, i.e. the players don’t have to leave the game in order to take advantage of it.

Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “We are excited to participate in G2E Las Vegas for another year in a row. We have prepared properly for the event and will welcome our guests with an attractive selection of products that I am confident will arouse great interest among them. We are looking forward to meet our current and potential new clients on October 8-10.

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DraftKings

Play’n GO celebrates clean sweep five-state launch with DraftKings and Golden Nugget

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Swedish-founded gaming giant live in New Jersey, Michigan, Connecticut, and now Pennsylvania and West Virginia with top-tier operators 

Play’n GO, the world’s leading casino entertainment provider, has today announced a five-state partnership with leading US operator DraftKings, which also includes its sister brand, Golden Nugget. 

Having launched in New Jersey, Michigan, and Connecticut earlier this year, today marks a clean sweep of five regulated states where Play’n GO is active and in partnership with DraftKings. To date, DraftKings players in the aforementioned states have enjoyed classic Play’n GO titles such as Piggy Blitz, Fire Joker, and the game taking the US by storm, Colt Lightning Firestorm, all of which are now available in Pennsylvania and West Virginia too.  

Play’n GO first partnered with DraftKings in May 2024, and have wasted no time in launching in each regulated state. Having first launched in the US in July 2022, Play’n GO is now live in five US states with multiple operators.  

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Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “The DraftKings and Golden Nugget brands are synonymous with gaming in the US, and we are excited to further strengthen our partnership with both brands by expanding into these fourth and fifth states together. We believe our games portfolio, our preference for direct integration, and our commitment to listening to our customers all make us the best casino entertainment provider in the world, and the ideal partner for any operator. We are proof that a sustainable, entertainment-led business model is the key to success in the long-term, and we believe that this will allow us to continue providing world-class content in the US and beyond for many years to come.” 

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Golden Goal Sweepstakes

PlayStar announces partnership with the New Jersey Devils and Prudential Center

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Leading U.S. online casino brand partners with local NHL franchise to sponsor “Golden Goal Sweepstakes” and offer money-can’t-buy experiences to fans

PlayStar, the innovative, customer-focused online casino brand that’s currently taking the U.S. by storm, has announced it will be stepping up its engagement efforts in the Garden State after signing a partnership deal with the New Jersey Devils and Prudential Center.

As official partner of the New Jersey Devils and Prudential Center, the new collaboration will see PlayStar gain substantial exposure in the state both online via branded communications with the popular NHL franchise on the PlayStar website and offline during Devils home games at Prudential Center, where it will sponsor the ongoing “Golden Goal Sweepstakes.”

A season-long “Golden Goal Sweepstakes” promotion will enable Devils fans the chance to win $10,000 cash at every home game. If a goal is scored during the 11:00 – 10:00 minute mark in the 2nd period of a Devils’ game,

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PlayStar will randomly select a winner from one of the players who entered a submission in the Golden Goal contest. The online casino will also be featured in in-game graphics and PA announcements at the arena. Not only that, PlayStar will be able to offer fans a number of money-can’t-buy experiences including VIP match packages, post-game photos on ice and more.

This partnership represents an exciting opportunity for PlayStar to build brand affinity and credibility among a highly-engaged audience.

Throughout the course of the 24-25 season, PlayStar will also look to leverage its partnership with the Devils to create further engagement opportunities, with current plans including the creation of co-branded ice-hockey themed gamification & leaderboards that will enable PlayStar customers to win tickets to upcoming games and events at Prudential Center.

Jon Bowden, Chief Marketing Officer at PlayStar, said: “Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our players.

“Through our sponsorship of the ‘Golden Goal Sweepstakes’ promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly-engaged online casino audience while also offering new and existing customers alike the chance to win VIP home game and concert tickets as well as many other money-can’t-buy experiences.”

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Chad Biggs, Senior Vice President, Corporate Partnerships Activation, New Jersey Devils & Prudential Center, said: “The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the ‘Golden Goal Sweepstakes.’ Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion and creating unique money-can’t-buy opportunities for fans to enjoy.”

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