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Incentive Games signs breakthrough deal with bet365

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The games provider will create a suite of bespoke Free-to-Play and Pay-to-Play Jackpot games for the tier one operator that will be rolled out across global markets to drive acquisition, reactivation and retention

Incentive Games, the premium provider of Free-to-Play and Pay-to-Play sports betting games, has put pen to paper on a breakthrough deal with online gambling giant bet365.

Under the deal, Incentive Games will develop a series of bespoke Free-to-Play and Pay-to-Play Jackpot games for the operator, making them available to players in all global markets where it is active.

Incentive’s bespoke games service include design consultation, game development, gamification consultation and the maths which power the games.

The provider has earned an unrivalled reputation for developing Free-to-Play content that allows operators to drive player acquisition, reactivation and retention at scale.

Operators that launch Incentive’s titles can expect to see up to 50% increase in week-on-week retention, around 22% reduction in customer acquisition costs and in many cases a 100% boost to customer lifetime value.

John Gordon, CEO at Incentive Games, said: “bet365 is an industry power player, and we are delighted to be working with the operator to develop and deliver a suite of bespoke Free-to-Play and Pay-to-Play titles.

“Our bespoke games are unrivalled when it comes to helping operators take acquisition, reactivation and retention to the next level, and it’s excellent that bet365 can leverage the upsides they provide.

“By adding our bespoke games, bet365 can further stand out from its rivals with unique content that is proven when it comes to elevating the customer experience and delivering incremental value.

“This deal with bet365 cements us as the world’s number one developer of Free-to-Play content, and we look forward to a long and successful partnership together.”

A bet365 spokesperson said: “We were impressed with Incentive’s track record of developing Free-to-Play content that delivers significant results when it comes to acquisition, reactivation and retention.

“We always look to offer our players content and experiences they cannot find anywhere else, which is why we are working with Incentive to develop a series of bespoke titles.

“These titles will help us to acquire new players and in particular from demographics in regions that we have yet to engage, while also delivering added value to those already a customer of bet365.”

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Jogo da Zebra

Jogo da Zebra: The Most Thrilling Version of the Classic Minesweeper Arrives from Vibra Gaming

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Vibra Gaming, the leading game and platform developer in the LatAm market, unveils its latest and most exciting release: Jogo da Zebra, a high-adrenaline experience where every click can multiply your winnings. Designed especially for the Brazilian audience, this game reimagines the classic Minesweeper with visuals and gameplay that resonate with local culture.

The game unfolds on a 5×5 grid with 25 hidden tiles. Players can choose how much to bet and how many zebras will appear on the board, directly influencing the level of risk and potential rewards.

To win, players click on the tiles to reveal golden squares, increasing their bet multiplier. At any moment, they can cash out and secure their winnings before encountering a zebra.

The game also incorporates innovative mechanics to enhance the excitement. By selecting the number of hidden zebras on the board (from 1 to 20), players can adjust the difficulty and raise the prize multiplier as they progress. Additionally, if a zebra is revealed followed by a heart, the game grants an extra life, allowing the player to continue without ending the round. This unique feature adds a new layer of thrill and strategy, as only one extra life can be earned per game.

Jogo da Zebra also includes a Turbo Button, which speeds up tile reveals for a more dynamic gaming experience. A Cash Out button allows players to stop and collect their winnings before risking another click.

Ramiro Atucha, CEO of Vibra Gaming, commented: Jogo da Zebra combines the nostalgia of a classic with captivating gameplay and big rewards. It’s the perfect game for thrill-seekers who enjoy risk, where every click can make a difference in winning big. We developed it with the Brazilian audience in mind, incorporating a local theme that connects with their culture and gaming preferences.”

The post Jogo da Zebra: The Most Thrilling Version of the Classic Minesweeper Arrives from Vibra Gaming appeared first on Gaming and Gambling Industry in the Americas.

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GR8 Tech Appoints Yevhen Krazhan as Chief Sales Officer to Drive High Performance

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GR8 Tech is strengthening its commercial strategy with the appointment of Yevhen Krazhan as Chief Sales Officer, effective April 1. This move reflects GR8 Tech’s broader client-centric approach, with a current focus on enhancing one of the earliest stages of provider-operator interactions. By building deeper connections with potential clients, gaining a clearer understanding of their needs, and strengthening product-market fit, GR8 Tech is advancing its strategy to become the #1 sportsbook-driven platform by 2028.

Under Krazhan’s continued leadership, the company will focus on building data-driven and client-centric sales systems, strengthening feedback loops between commercial and product teams, and building a strong, sustainable agent and distribution network. These efforts aim to drive product innovation and sharper market alignment, helping clients achieve long-term success and revenue growth by providing the best solutions for their target markets.

GR8 Tech is growing fast, and this transition lets me focus entirely on expanding our global sales, strengthening partnerships, and delivering solutions that meet the real needs of modern operators. I’m excited to take our commercial strategy and execution to the next level and achieve great results,” said Krazhan.

Over the past years serving as Chief Business Development Officer, Yevhen has been instrumental in driving GR8 Tech’s international expansion, securing over 60 clients and laying the groundwork for continued success. This evolution marks a continuation of his impact, with an intensified push toward strategic growth and commercial excellence. In his new role as CSO, he will focus even more sharply on global sales execution, agent network management, and go-to-market acceleration.

This transition follows other recent leadership moves at GR8 Tech, including the promotion of Kateryna Pozdnysheva to Chief Client Officer, and Sergey Ghazaryan to Chief Revenue Officer. These appointments further reinforce the company’s client-centric approach across all functions and demonstrate GR8 Tech’s commitment to scaling in step with its growth and evolving client needs.

The post GR8 Tech Appoints Yevhen Krazhan as Chief Sales Officer to Drive High Performance appeared first on European Gaming Industry News.

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Galaxsys Adds Two New Slot Games to Its Expanding Portfolio

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Galaxsys, an innovative games studio in the iGaming industry, is excited to announce the launch of two brand-new slot games: Olympian Legends and Funny Faces: Hoglet-Moglet.

Galaxsys, previously recognized for its award-winning fast and skill games portfolio, has announced its expansion into slot games this year. Following the launch of its first slot game, El Dorado, in March, Galaxsys is now introducing two new titles to further strengthen its slots portfolio.
Olympian Legends brings ancient mythology to life in a spectacular slot game that combines rewarding gameplay with stunning visuals. With cascading symbols and exciting bonuses, the game delivers a dynamic adventure that’s truly worth exploring.

Funny Faces: Hoglet-Moglet is a slot game with a unique twist. After every bet, players have a chance to land the special hoglet-dice symbol, which triggers an additional move along a track encircling the playing board. Its playful theme and dynamic animations create an interactive adventure that keeps the action rolling.

Hayk Sargsyan, CEO of Galaxsys, commented: “Starting to develop slots after years of focusing on fast and skill games was initially a challenge, but the results have far exceeded our expectations. After the successful launch of El Dorado, which has already gained significant popularity, we are now proud to introduce two unique slot games: Olympian Legends and Funny Faces: Hoglet-Moglet. With cascading symbols in Olympian Legends and dynamic animations in Funny Faces: Hoglet-Moglet, these games are designed to keep players fully engaged and deliver a memorable gaming experience.

We have many more upcoming releases and will continue to innovate and provide fresh experiences for our partners and their players.”

With these two unique slot games, Galaxsys continues to expand its slot portfolio and broaden its offerings to a wide network of partners worldwide. The company remains committed to delivering high-quality games that are innovative and entertaining.

The post Galaxsys Adds Two New Slot Games to Its Expanding Portfolio appeared first on European Gaming Industry News.

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