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FREEBALL LAUNCHES AS LARGEST ONLINE SWEEPSTAKES IN U.S. HISTORY

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Powered by Lotto.com, people across all 50 U.S. states will have the chance to enter Freeball every week, with the potential to win $10 million
Launching as its own entity, in partnership with Lotto.com, Freeball LLC is a nationwide free-to-enter sweepstakes platform that is fast, easy, and contactless to use, offering players the chance to win an enticing $10 million jackpot every time they enter.
Over and above the grand prize of $10 million, which is guaranteed by industry leader SCA Promotions who have covered over $10 billion in risk and awarded over $200 million in prizes, Freeball entrants are also eligible to win many other monetary prizes. The prizes range from $1 to $1,000, which are distributed weekly, with live draws announced every Sunday at 9pm EST via Freeball’s website. Results are generated by SCA’s certified random number generator (RNG) and the first live draw will take place on Sunday, December 19, 2021.
“We can’t believe the time has come to launch this one of a kind platform, and with the holidays right around the corner, the prospect of winning $10 million really couldn’t come at a better time”, said Francesca Morra, Marketing Manager at Freeball LLC. “We encourage everyone to enter as there is truly nothing to lose and everything to win!”
Anyone aged 18 and over can play Freeball by signing up for their free ticket at www.freeball.com. Participants must provide their full name, email and home address, phone number, and birth date in order to verify their age. All eligible players can then sign up via the website, with no app or deposit required, and participate in the jackpot game every week by choosing their lucky numbers and keeping their fingers crossed! The good news is there can be multiple winners every week – it simply depends on players’ luck and how many numbers they match.
Freeball is powered by Lotto.com, who launched earlier this year as the first digital platform for buying lottery tickets on any device, with no app download or deposit required. The business operates a state-of-the-art e-commerce platform based on four key pillars, including convenience, security, safety, and peace of mind, all of which enables players to buy official state lottery tickets from the comfort of their own home or on the go.
“The team at Lotto.com are beyond excited to be partnering with the largest free to play sweepstakes in U.S. history and supporting this new platform from a marketing standpoint”, said Thomas Metzger, CEO of Lotto.com Inc. “We have been focused on accessibility since our inception so we couldn’t be more proud to promote this nationwide launch with no costs or hidden caveats involved to enter. It doesn’t get much bigger than this in our world and we wish everyone the best of luck!”
Currently, anyone 18 and over physically located in the state of New Jersey can purchase state lottery tickets via Lotto.com, as well as access information about previous and future draws. Lotto.com will soon be announcing plans to expand nationally, with the aim of making the lottery more accessible to as many people as possible across the United States.
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Caesars Entertainment

OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino

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The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.

Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”

Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.

OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.

The post OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues penalties of $151,000 against Great Canadian Entertainment for alleged age verification failures

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The Alcohol and Gaming Commission of Ontario (AGCO) has issued $151,000 in penalties to Great Canadian Entertainment for allegedly failing to prevent minors from accessing gambling on multiple occasions at three Toronto-area casinos.

As part of its investigation, the AGCO reviewed four separate incidents in which minors allegedly gained access to the casino floors and in which some of these minors participated in gambling activities – two cases at Great Canadian Casino Resort Toronto, and one at each of Casino Ajax and Pickering Casino Resort.

The AGCO is committed to ensuring casinos meet Ontario’s high standards of harm reduction and responsible gambling. The AGCO’s Standards require operators to ensure only eligible individuals are permitted into a gambling site and strictly prohibit access to anyone under 19 years of age (except in the course of employment). The Standards also mandate that casino employees have the necessary competence, skills, experience and training to effectively carry out their duties, including age verification.

This enforcement action underscores the AGCO’s dedication to protecting youth and other vulnerable individuals.

A casino operator served with an Order of Monetary Penalty by the AGCO Registrar has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.

“Ontario casino operators have an obligation to ensure minors are not able to access casino floors or activities such as slot machines or table games. The AGCO will continue to monitor and hold all casino operators accountable for fulfilling this important role.”  – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO.

The post AGCO issues penalties of $151,000 against Great Canadian Entertainment for alleged age verification failures appeared first on Gaming and Gambling Industry in the Americas.

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ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store

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ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.

The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.

As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.

‍Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.

Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.

Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”

The post ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store appeared first on Gaming and Gambling Industry in the Americas.

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