eSports
MAD Lions partnering with Streamcoi to manage professional players live streams
MAD Lions, a leading esports organisation, and Streamcoi, a platform automating stream management, officially announced their partnership. Streamcoi will enhance the team’s potential for displaying and managing content across pro-player’s streams.
The esports scene is one of the most robust, direct and engaging channels for reaching the younger generation. With more time spent watching live streams than television, Generation Z is one of the hardest groups to reach, even for leading brands. As a result, an increasing number of brands turn to esports to tap into youth culture. The teams use live streaming to communicate with fans, build brand awareness, sell merchandise or promote events.
These needs cannot be satisfied using manual stream management. Lack of tools helping to manage a growing portfolio of partnerships hinders the potential of live streaming as a source of revenue.
Partnership with Streamcoi enables MAD Lions to
Automate the stream management process.
Cutting the time needed to set up, modification and summarising campaigns from many streams at the same time.
Facilitate access to sponsored content, team assets, displays, artworks, clips and other elements
gives access to easily adjustable overlays in real-time
Send instant messages across multiple streams at once to effectively communicate with team’s community.
Access the statistics of each channel. This gives detailed insight in the performance and reception of any message or event MAD Lions presents on its live streams.
Manage the streams from a single dashboard.
Streamcoi allows MAD Lions to focus on the best performance and entertaining content, automating campaign set up.
“Our partnership with Streamcoi and the use of their platform enables our players and influencers to focus exclusively on delivering their best performance and providing entertaining content to our fans,” said Jorge Schnura, Vice-President of Strategy, OverActive Media. “It also gives us the ability to access detailed data and insights, allowing us to continuously evolve how we’re engaging with our community to serve up the best experience possible.”
“Players competing at the highest level rarely find time for streams, but when they do it’s a great opportunity to connect with fans in a break from official matches. It’s especially important that they don’t have to deal with overlays or other assets at such times,” said Jakub Janaszek, Product Lead, Streamcoi. “I am very proud that Streamcoi can help an organization as important as MAD Lions support their players and influencers while delivering effective action for their sponsors.”
eSports
ESL FACEIT Group and Porsche team up for DreamHack Dallas, Overwatch® Championship Series Major Partnership
Porsche To Showcase new all-electric Macan at Gaming Lifestyle Festival, Present MVP Award at OWCS Major Final
ESL FACEIT Group (EFG), the world’s leading esports and gaming entertainment company, today announced sports car manufacturer Porsche as the Exclusive Automotive Partner of the first-ever Overwatch® Championship Series (OWCS) Major at Dreamhack Dallas. Taking place the weekend of May 31 to June 2 at the Kay Bailey Hutchison Convention Center, the collaboration marks Porsche’s first major partnership with an esports tournament operator, and an expansion of the brand’s partnership with Overwatch 2.
“Porsche’s history of innovation and groundbreaking design are uniquely aligned with the Overwatch community’s passionate and tech-savvy fans,” said Jasmin Haasbach, VP, Global Brand Partnerships, ESL FACEIT Group. “We’re excited to bring these two celebrated brands together at DreamHack Dallas.”
As an official partner, Porsche will celebrate the OWCS Major player who drives their team to greatness by crowning the competition’s Most Valuable Player. After crowning the winner on Sunday after the Grand Finale, fans can meet and greet the MVP at the new all-electric Porsche Macan right in front of the OWCS Major stage for photo and signature opportunities. Fans will also get exclusive access to custom content linked to Porsche’s new all-electric Macan model –the inspiration behind one of Overwatch’s latest Legendary skins for D.Va.
“This is the perfect setting for Porsche’s first partnership with an esports tournament,” said Ayesha Coker, Vice President of Marketing for Porsche Cars North America (PCNA). “OWCS and festivals like DreamHack offer new avenues to inspire the gaming community and reach the next generation of drivers, showcasing incredible new cars, like the new all-electric Macan, at the same time.”
DreamHack Dallas is one of North America’s biggest gaming festivals, featuring meet-and-greets with creators and celebrities, cosplay competitions, an indie gaming showcase, and more. This year’s three-day celebration of gaming culture will build off the success of the DreamHack Dallas 2023, which saw a record-setting 44,000 attendees, the most ever for a DreamHack festival in North America.
Badges for DreamHack Dallas start at $35 for a single day and $99 for three-day access, with OWCS add-ons to guarantee seating for the event starting at $29. More information is available at dreamhack.com.
Hawks Talon receives two 2025 second-round picks in four team trade
Hawks Talon GC, the official NBA 2K League affiliate of the Atlanta Hawks, announced today that the team has received two 2025 second-round picks from Mavs Gaming in exchange for Talon’s own 2025 first-round pick, sent to the Gen.G Tigers, and a 2025 third-round pick owned by 76ers GC, sent to Mavs Gaming.
Hawks Talon is set to begin the TURN, the second group play tournament of the 5v5 season, on Wednesday, May 29th, with matchups against Nets GC at 6 p.m., followed by a 9 p.m. slate with the Gen.G Tigers.
Talon sits in seventh place in the East after finishing the TIPOFF with a 3-3 record and 30 total points in the standings.
To stay up to date on Hawks Talon Gaming Club, visit HawksTalonGC.gg and follow the team’s social channels on Twitter, Instagram and Facebook.
LEON.BET has announced a collaboration with 9INE, one of Europe’s top esports organisations known for its focus on Counter-Strike 2 (CS2), that will see it become the exclusive betting partner to the team.
The partnership will take esports betting to a new level, offering fans exclusive content and exciting new ways to engage with their favourite games.
As a leading online betting platform, LEON.BET offers a wide range of betting options across sports, casino and esports. The operator’s user-friendly interface, competitive odds, and commitment to fair play have made it a trusted name worldwide. LEON.BET is also dedicated to supporting young talents, believing it is key to a bright and promising future.
Through the partnership, LEON.BET aims to combine its innovative betting platform with 9INE’s expertise in competitive gaming, creating a more immersive experience for esports fans, providing new and exciting betting opportunities along with exclusive behind-the-scenes content.
LEON.BET’s CGO said: “We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey.
“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see a great future and prospects in this path.”
The post LEON.BET partners with 9INE to become esport club’s exclusive online betting house appeared first on European Gaming Industry News.
Rivalry Reports First Quarter 2024 Results, Expands Into Crypto Segment Through Rivalry Token
Homa appoints Devin Radford as VP of Business Development
Endorphina partners with the iGaming legend – QTech Games!
Stretch Network’s New SONIC CASH FEST!
ACR POKER AWARDING AT LEAST 40 VEGAS PACKAGES TO WORLD’S MOST FAMOUS TOURNAMENT
4ThePlayer Approved for License by Pennsylvania Gaming Control Board!
BETBY TO POWER ESTONIAN BRAND WINNERZ WITH SPORTSBOOK SOLUTION INCLUDING PROPRIETARY ESPORTS FEED SOLUTION
Novibet highlights its commitment to betting integrity with IBIA membership
IGT Continues Multi-Level Progressive Momentum with New Tiger and Dragon Game on the PeakCurve49 Cabinet
BetMGM and PlayAGS Launch Rakin’ Bacon Odyssey in Michigan
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory7 years ago
iSoftBet continues to grow with new release Forest Mania
-
News6 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News5 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry6 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News5 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
