Xanada Investments, a leading ideological investment fund focused on the iGaming sector, has officially revealed its early-stage investment in Sweepium, a breakthrough B2B platform and game aggregator redefining how sweepstakes casino brands launch, operate, and scale in the U.S. market.

The decision to invest in Sweepium was driven by a clear alignment of vision: a bold team building real sweepstakes infrastructure for an underserved and fast-growing segment, while providing a serious competitive advantage to existing platforms.

Purpose-built for the complexities of the U.S. regulatory landscape, Sweepium delivers a fully integrated, turnkey platform that includes a bank-approved payment architecture, CRM, customer support, content management, game aggregation, and promotional tools. Its standout capability — its bank-approved payment system — the first of its kind in the U.S. sweepstakes sector — enabling operators to process transactions with institutional-grade compliance and reliability.

Over the past year, Xanada’s support extended far beyond capital. Acting as strategic advisors and active mentors, the fund worked closely with the Sweepium team to strengthen their operational and go-to-market strategy to accelerate brand onboarding and commercial traction.

Today, Sweepium is live with multiple operators, supports integrations with over 50 game providers, and enables new clients to launch in just 8–10 weeks from contract to first processed payment — a speed and standard unmatched in the space.

“From day one, Sweepium showed both clarity of vision and precision in execution,” said Vladimir Malakchi, CEO & Managing Partner at Xanada Investments. “Our decision to invest was driven not only by the unique positioning of the platform but by the team’s operational discipline and long-term thinking. Over the past year, we’ve worked closely with Sweepium to evolve their business infrastructure, guide strategic decisions, and help unlock market growth — and the results speak for themselves.”

Daniel Mitton, Founder & CEO of Sweepium, commented: “Partnering with Xanada Investments brought more than capital — it brought strategy, structure, and scale. Their team helped us align operations with long-term growth goals, navigate licensing, and open doors commercially. With Xanada’s support, we’ve accelerated our market readiness and laid the groundwork for sustainable expansion.”

As Sweepium enters its next phase of growth, the company is focused on expanding its partner base, deepening product capabilities, and continuing to lead in compliance-first innovation within the U.S. sweepstakes space.

About Xanada Investments

Xanada Investments is an ideological investment fund targeting PreSeed, Seed, and Series A funding rounds for innovative projects and leaders in the iGaming industry. With a focus on long-term success, Xanada is committed to providing not only capital but also strategic guidance and support to help businesses scale quickly and efficiently.

About Sweepium

Sweepium is a B2B platform and game aggregator enabling the launch of sweepstakes casino brands under a white-label model. The company supports over 80 game providers, offers full operational setup, and is the first provider of bank-approved white-label payments for sweepstakes in the U.S. market.

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity and virtual training services for Perú’s growing gaming industry. With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers and online gaming programmes.

Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.

International Game Technology PLC announced that its spectacular RISE55 cabinet is now live on casino floors across the US. With robust, performance-focused content roadmaps for the premium-leased and for-sale game segments, IGT’s RISE55 cabinet debuted with the highly entertaining Magic Treasures Gold game. The RISE55 cabinet features a 55-inch ultra-HD curved display that delivers crisp graphics, enhanced audio technology and remarkable player comfort. The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardware’s Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive game with features that build upon the success of IGT’s award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature.

Partnerships

Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, launched new merchandise coinciding with one of the year’s most anticipated global soccer tournaments. The collection debuts as part of Hard Rock’s “WE PLAY TOGETHER” campaign, which unites soccer fans to celebrate the sport. The campaign will feature special experiences and exclusive offers, such as bundle deals combining themed Messi menu and retail items, for guests to watch each match and show support for their favourite teams. Lionel Messi announced the collection via an Instagram post, where he donned one of the custom tees now available for purchase.

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official DFS Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Merkur Gaming is going to participate in this year’s Peru Gaming Show, taking place from June 18 to 19 at the Centro de Convenciones Jockey Plaza in Lima. Representatives from the company’s German headquarters and its local subsidiary, Merkur Gaming Peru, will be on site to present the latest product innovations and engage with customers and visitors alike. The main attraction at the Merkur Gaming stand will be the linked progressive jackpot system Clash Link. This system stands out for its wealth of unique jackpot mechanics, which keep the excitement level consistently high.

PENN Entertainment has launched a new PGA TOUR-branded Blackjack game in New Jersey and Ontario. PGA TOUR Blackjack, now available via online Hollywood Casino in New Jersey and theScore Casino in Ontario, is the first iCasino game featuring PGA TOUR branding across any platform. PGA TOUR Blackjack, created by PENN’s in-house game development studio, PENN Game Studios, offers classic blackjack gameplay, plus poker and pairs side bets. The golf-themed table features official PGA TOUR logos, custom playing cards, chips and golf-themed celebrations. The new title is available on the standalone Hollywood Casino and theScore Casino platforms and is also accessible through ESPN BET in New Jersey and theScore BET in Ontario.

International Game Technology PLC announced the launch of IGT PlayDigital’s MEGA VAULT offering – a new innovation on its player engagement solution. Powered by the IGT PlayDigital Engagement Platform, a customisable suite of player engagement tools, MEGA VAULT brings together its industry-renowned engagement tools—Prize Drops, Leaderboards, Marketing Jackpots and more—into a single promotional experience. Designed to maximise excitement, engagement and rewards, MEGA VAULT aims to deliver seamless high-impact campaigns that captivate players and drive long-term retention.

Partnerships

Zitro has installed its revolutionary CONCEPT cabinets at the Casino La Cima in Mérida, Yucatán. The CONCEPT cabinets feature the Magic Lighting system, which syncs lights and sound with gameplay for a fully immersive experience, and the largest Screen Deck button panel on the market, offering unmatched comfort and ease of use for players and operators. This launch is backed by some of Zitro’s most successful titles — Fortune Legacy, Legendary Sword and King Fu Frog — all proven crowd favourites known for their engaging mechanics and strong performance.

Aristocrat Interactive, under NeoGames US, signed a six-year contract with the Michigan Lottery to provide its full solution of iLottery product offerings, reaffirming its leadership in the U.S. iLottery industry. Under the contract, from July 2026, Aristocrat Interactive will provide services to the Michigan Lottery for six years, with six additional one-year extension opportunities. The relationship with the Michigan Lottery began in 2014 with the launch of its iLottery programme using NeoGames’ iLottery platform and games. This new deal will provide the Michigan Lottery with eInstant games, draw-based games and add-on offerings produced by Aristocrat Interactive’s NeoGames Studio, along with continuing to leverage the company’s iLottery technology. Aristocrat Interactive will also provide the Michigan Lottery with a new website and mobile application services with Gambyt – a software company specialising in the lottery, casino and sports betting industries.