eSports
Misfits Gaming Group Welcomes New Senior Hires
After securing $35M in funding, Misfits Gaming Group (MGG) is welcoming three senior executives as the company restructures towards a media enterprise. The three roles will prepare the company for aggressive investments in marketing, staff and overall operations.
Youth marketing veteran and former Activision Blizzard executive, Steve Brauntuch joins MGG as the organisation’s first chief marketing officer. Operating and staff executive, Candace Rhymer is now the company’s first chief people officer, focused on scaling and implementing the internal practices required for healthy team expansion. Award-winning strategist Alyson Schefren also joins MGG as its new vice president of integrated marketing for the sales team after years serving as a marketing consultant. All three senior executives will lead Misfits’ efforts to accelerate growth and align the company towards producing, distributing and monetising original programming.
“Steve, Candace, and Alyson will be critical in Misfits’ evolution from an esports org to a media enterprise. As we apply the considerable resources available to reimagine our business, I’m thrilled to partner with these talented senior leaders to tell our story and ensure we remain a person-first organization,” Ben Spoont, CEO and co-founder of Misfits Gaming Group, said.
In late September 2021, the nation’s fourth-largest broadcaster, E.W. Scripps, led a $35M funding round that will materially refocus the business away from the brutal reality of competitive gaming’s wins and losses. The company will now evolve into a media enterprise that elevates the stories behind the teams to deliver a slate of new programming. Through its partnership with Scripps, MGG will develop new, long-form series for traditional and OTT television audiences. The company’s new marketing team will ensure its story of transition is shared transparently, and Rhymer will help establish the talent programmes necessary to carefully nurture performance.
“As one of gaming’s most visible and diversified brands, Misfits has a real opportunity to not only maintain an active conversation with our existing community but substantially grow our audience with original content and programming. Reimagining modern esports into a media business is a real challenge that I’m excited to tackle alongside Misfits leadership,” Steve Brauntuch said.
Australian wagering giant Tabcorp selects French supplier PandaScore as its dedicated esports data and odds provider
One of Australia’s biggest operators, Tabcorp, has partnered with specialist esports supplier PandaScore to expand its esports offering in Australia.
Tabcorp will initially incorporate PandaScore’s esports data and odds services for the Big 3 esports titles: Counter-Strike, League of Legends and Dota 2. Tabcorp is keen on integrating the full suite of PandaScore titles, markets and products to drive future expansion in esports.
The agreement will see Tabcorp offer an expanded range of markets and market lines, including PandaScore’s lucrative player markets.
Powered by PandaScore’s market-leading esports products, Tabcorp’s multichannel distribution will see its levelled up esports offering available over digital and physical options, including web, mobile app, betting shops and terminals in licensed venues.
For Tabcorp Trading General Manager, David Beirne, “this partnership with PandaScore is invaluable to our investment in esports. It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors. This partnership is another step in creating the ultimate sports entertainment experience for our customers.”
Oliver Niner, Head of B2B at PandaScore stated that he’s “very excited about working with one of the biggest operators in Australia. Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success. Rolling out our best-in-class esports products to a market leader in Australia builds on our existing successes in this market, and it’s one we’re confident we can continue fostering growth in.”
The post PandaScore signs landmark deal with Tabcorp appeared first on European Gaming Industry News.
FeedConstruct has announced an innovative new partnership with Betinvest, integrating Betinvest’s exclusive esports and fast sports solutions to enhance FeedConstruct’s innovative Odds Aggregator Platform. Due to this partnership, bettors will now enjoy access to over 30,000 monthly events, expanding their choices with a wide range of unique sports and esports content.
Extending the Fast Sports Options
As part of this collaboration, Betinvest delivers exclusive fast sports solutions to FeedConstruct across several popular sports:
Table Tennis: With the TT EURO.CUP and WINCUP leagues, table tennis fans can now enjoy a constant stream of top-tier events, featuring reliable odds and real-time data.
Short Football: The thrilling Winners Goal Pro Cup offers a fast-paced football format, perfect for bettors seeking quick outcomes.
Beach Volleyball: The Winners beach volleyball series adds vibrant matches to the betting world, attracting the growing fan base of this sport.
Enhancing Esports Betting
Alongside fast sports, Betinvest will bring its extensive esports portfolio to the table. Events like CyberLive!Arena and Esport Pro Club will offer top-tier esports action, complete with rich data, reliable odds and premium live streams. With the esports sector’s growing popularity, the partnership ensures that bettors gain access to high-class tournaments and comprehensive statistics to enhance their betting experience.
The Value of This Partnership
Through its partnership with Betinvest, FeedConstruct’s Odds Aggregation Platform will cover a broader range of events, ensuring an engaging betting experience. In addition, FeedConstruct’s platform offers Betinvest the chance to reach a larger audience, boosting its market presence and visibility.
Odds Aggregation Platform provides extensive coverage with a wide selection of odds from leading providers. What distinguishes FeedConstruct’s platform is its simplicity and efficiency, offering a single point of access to multiple odds providers without the need for complex, individual integrations.
Dmytro Hnoievyi, CEO of Betinvest, said: “As we continue to push the boundaries of innovation at Betinvest, our partnership with FeedConstruct marks a significant milestone. By integrating our exclusive fast sports and esports solutions, we are becoming part of a groundbreaking platform that represents the future of sports betting.
FeedConstruct’s commitment to delivering cutting-edge sports data and streaming solutions aligns perfectly with our vision. Their reliable technology, vast experience, and dedication to accuracy make FeedConstruct an ideal partner for expanding our offering. We will definitely set new standards in sports and esports betting, and we are utterly confident that together we will make it happen. We are excited about the future and the value this partnership brings to the sports betting industry.”
Narek Harutyunyan, CEO at FeedConstruct, said: “It’s a great opportunity to enter into this partnership with Betinvest, an international sports entertainment tech provider. We are confident that this partnership will enhance the sports entertainment experience for audiences worldwide, and we look forward to a successful and dynamic collaboration.”
The post FeedConstruct Announces New Partnership with Betinvest appeared first on European Gaming Industry News.
The International Esports Federation (IESF) held its 16th Ordinary General Meeting (OGM) on November 18, bringing together over 150 delegates from the member federations in Riyadh, Saudi Arabia.
Before the official start of the assembly, IESF welcomed representatives from the Saudi Olympic & Paralympic Committee (SOPC) and the Esports World Cup Foundation (EWCF). Abdulaziz Baeshin, CEO of SOPC presented Saudi Arabia’s progress in Esports and sports development and their vision moving forward. Frank Weber, Director of Corporate Marketing at EWCF discussed the success of the EWCF and highlight upcoming plans for the future.
In his opening speech, IESF President HRH Prince Faisal bin Bandar bin Sultan Al Saud expressed gratitude for the number of delegates who attended the assembly. He reflected on the federation’s success and achievements over the past year, the key areas for improvement, and the necessity of continued close collaboration among members.
The first session of the assembly continued with reviewing motions submitted by the members and voting on their acceptance or rejection. The members also voted to grant Full Membership status to Canada, Germany, Latvia, and Malta.
The second session of the OGM was dedicated to electing key positions within the IESF Board and committees. The results are:
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Board Member: Mr. Samart Benjamin Assarasakorn
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Treasurer: Mr. Daniel Wen Jun Loy
Membership Committee Members:
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Mr. Soufiane El Filali
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Mr. Jaroslav Melishek
Audit, Risk, and Governance Committee:
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Chair: Mr. Tomas Gabris
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Members: Mr. Jacopo Ierussi and Mr. Stevan Nenad Rosic
Regulatory Committee Chair:
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Mr. Ido Orel Brosh
In his concluding statement, IESF General Secretary Boban Totovski congratulated the assembly on a productive and democratic meeting. He expressed his appreciation for the valuable insights shared by members and their dedication to the growth of the IESF.
“This year’s assembly demonstrated the strength of our community and the shared vision that drives IESF forward. I thank everyone for their contributions to a democratic and smooth process, and I look forward to welcoming more member federations to our family next year and even greater success” said Totovski.
The OGM 2024 in Riyadh was another step forward in IESF’s mission to unite the Esports world under a shared vision. With the growing number of national federations, the IESF continues to cement its role as the largest Esports family.
The post IESF Concludes 16th Ordinary General Meeting in Riyadh appeared first on European Gaming Industry News.
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