eSports
Mikaël Silvestre – former Manchester United star – selects Dubai to launch ‘Talent Lyfe’, an innovative agency to represent elite athletes and young talent
Today, former Manchester United and France international footballer Mikaël Silvestre officially announced the launch of Talent Lyfe, an innovative agency to represent elite athletes and young talent across all professional sports. Talent Lyfe’s advisory team comprises of experts in the field of sport, law, medicine, media, business and investment, with its key focus on delivering success on and off the field. Headquartered in Dubai, United Arab Emirates (UAE), Talent Lyfe has extended networks in France, England, Italy, Germany and Spain.
Talent Lyfe has signed a partnership agreement and received an investment from Galaxy Racer, the biggest esports, gaming and lifestyle organisation headquartered in Dubai, which will spearhead Talent Lyfe’s marketing strategy, brand development and commercial representation, including its growing portfolio of clients.
With over 20 years of experience competing at the highest international level of professional football representing world-class clubs such as Manchester United, Arsenal, Inter Milan and Werder Bremen, as well as France’s national team, Silvestre launched Talent Lyfe to leverage on his experience, knowledge and passion to deliver success for clients across all sporting disciplines.
Talent Lyfe will focus its efforts on attracting talent from Europe, in particular France and England, as well as Africa and the Americas. Talent Lyfe will also look into identifying potential talents in Dubai, thus creating a positive impact to the next generation in Dubai.
Talent Lyfe’s approach will focus purely on the athlete and will offer each athlete access to the five separate pillars, including social media strategy and image management, technical tactical analysis, medical and fitness monitoring, mental preparation and family well-being management.
Talent Lyfe will be providing services ranging from video analysis and image rights management, with these tailor-made services ensuring the total commitment to achieve objectives set with the athlete, because, beyond the contractual aspect, it is the 360 degrees relationship with the athlete that is the goal.
Founder and CEO of Talent Lyfe, Mikaël Silvestre said: “The launch of Talent Lyfe represents a genuinely significant moment in the representation of elite athletes around the world. We place the interests of our clients at the very centre of what we do, and our innovative approach to management connects athletes with opportunities that define careers and secures their future. Joining forces with Galaxy Racer is reflective of our holistic strategy to build their careers, grow their businesses, and elevate the brands of those we represent. Ambitious and courageous, Talent Lyfe pushes the boundaries of what’s possible and the future is incredibly exciting.”
Founder and CEO of Galaxy Racer, Paul Roy added: “We are thrilled to announce that Galaxy Racer has invested and partnered with Talent Lyfe. We believe in Mikaël’s vision for the company and its athletes, and it will definitely revolutionize the sports industry and place us ahead of the curve with the deep knowledge and experience that Mikaël brings onboard. The vision and passion Mikaël has for supporting athletes and their families through Talent Lyfe is fantastic and we look forward to working closely with him and the team.”
Galaxy Racer will utilise and bring its experience of working and managing the world’s top content creators in the MENA and Southeast Asia region to the business. The organisation currently carries over 100 content creators, with a global reach of over 500 million followers across all platforms and over two billion monthly views.
Galaxy Racer was launched in 2019 and has already become the largest esports, gaming, and lifestyle organisation globally. The organisation has five separate business offerings; Esports Teams, Content Creators, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label.
For more information on Talent Lyfe, please visit: www.talentlyfe.com
Today, Virtus.pro kick things off at Esports World Cup 2024 — the largest event in esports history.
EWC marks the first championship of this scale. Our club is represented by eight rosters that have already secured their spots, with two more currently competing in qualifying matches for the chance to face the world’s best teams. Virtus.pro have made a significant leap towards multi-gaming, catering to every fan with their preferred title.
For the tournament’s start, Virtus.pro has prepared a video, crafted with respect for the fans and their passion for the club. It features numerous references to the two-decade history of Virtus.pro.
With the main character, a polar bear, viewers will journey from the team’s inception to triumphant victories at global competitions, establishing themselves as one of the leaders in the industry. The video is rich with references to key moments in the club’s history and emotional events that have touched fans’ hearts, including the famous arrow at TI9. From the first frame to the last, this video is a love letter to our fans!
Virtus.pro’s new challenges in Riyadh will begin tomorrow. Cheer for the Bears and become a part of the history we are writing together right now!
The following Virtus.pro line-ups will compete at Esports World Cup 2024 in Riyadh:
Dota 2
Tournament dates: July 4-21, prize pool: $5,000,000
CS2
Tournament dates: July 17-21, prize pool: $1,000,000
Overwatch 2
Tournament dates: July 24-28, prize pool: $1,000,000
Apex Legends
Tournament dates: July 31 – August 4, prize pool: $2,000,000
Street Fighter 6
Tournament dates: August 8-11, prize pool: $1,000,000
StarCraft II
Tournament dates: August 14-18, prize pool: $1,000,000
PUBG
Tournament dates: August 21-25, prize pool: $2,000,000
Rennsport
Tournament dates: August 22-25, prize pool: $500,000
Additionally, two of our teams will soon compete in qualifying matches for EWC: Rainbow Six Siege and Honor of Kings.
The post Virtus.pro present an announcement video for the start of Esports World Cup 2024 appeared first on European Gaming Industry News.
Inaugural Esports World Cup is a global celebration of competitive excellence and esports fandom, with a record-breaking prize pool of over $60 million (500 Cr.)
Star Sports Network and the Esports World Cup Foundation (“EWCF”) today announced the acquisition of broadcasting rights for the Esports World Cup (“EWC”) 2024. The tournament, held in Riyadh, Saudi Arabia from July 3rd to August 25th, will unite the global gaming communities and deliver premier competition in a unique format at an unprecedented scale. Over eight weeks, the EWC will feature the world’s top Esports clubs competing in 21 of the most popular game titles, making it the largest multi-game Esports tournament ever. As the official broadcaster, Star Sports is set to deliver comprehensive coverage of the tournament, offering viewers and fans an unparalleled Esports experience with in-depth commentary in English and Hindi. The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2.
In 2022, BGMI Masters became the first Esports franchise to be broadcast in India by the Star Sports Network, drawing in millions of viewers over its linear television debut. Highlighting the immense popularity of the online multiplayer battle royale game, Star Sports has been instrumental in bringing esports to the mainstream Indian gaming audience.
Vikram Passi, Head Marketing – Sports, Disney Star, stated, “Esports is rapidly emerging as a significant force, fuelled by India’s burgeoning gaming culture and its recognition on the global stage. The BGMI Masters’ Series, in just a few seasons, has firmly established itself as a premier tournament in India, demonstrating the immense potential for world-class Esports competitions. With the upcoming Esports World Cup broadcast, we aim to expand our audience base, energize the gaming community, and foster greater acceptance of Esports among non-gamers. This event will not only captivate dedicated Esports enthusiasts but also engage a younger demographic across our platforms, driving a broader appreciation for the competitive gaming landscape.”
Ralf Reichert, CEO Esports World Cup Foundation, said “Our partnership with Star Sports brings the Esports World Cup to India’s massive and passionate gaming audience. Having witnessed this firsthand, I’m thrilled to nurture India’s growing esports scene and inspire future champions. With the world’s best competing in Riyadh, we hope to spark a new wave of esports fandom in India, and maybe even see an Indian team claim victory.”
The EWC will offer the largest prize pool in esports and feature the most popular esports titles across all major gaming genres. It will welcome a new cross-game competition format, awarding prizes for individual game titles and club performances. This will be a first ever Esports World Cup with a prize pool of more than $60 million (INR 500 crore)
The eight games to be broadcasted on Star Sports Network are Call of Duty: Warzone, Dota 2, Counter-Strike 2, Overwatch 2, Apex Legends, Fortnite, EA Sports FC 24, and PUBG Battlegrounds .
Specific highlights include:
- Opening Broadcast: Week 1 July 3rd at 10 PM on SS First and SS YT Channel with Call of Duty: Warzone in Hindi.
- Weekly Schedule: From Week 3, starting July 18, EWC will be broadcast at 9 PM on SS2 and SS First along with SS YT Channel
- Hindi Commentary: Call of Duty: Warzone (Week 1) and Counter-Strike 2 (Week 3) will be shown with Hindi commentary on SS First along with and SS YT Channel
The Esports World Cup broadcast on the Star Sports Network will further solidify esports as one of the fastest-growing sports in India, bringing the best of global esports action to India. The Esports World Cup Foundation is pleased to share Star Sports’ vision in bringing esports to a broader audience as they continue to pave the way for the future of competitive gaming in India
The post STAR SPORTS NETWORK ACQUIRES BROADCASTING RIGHTS FOR ESPORTS WORLD CUP 2024 appeared first on European Gaming Industry News.
Global energy brand extends relationship with one of the world’s largest gaming festivals
The Esports World Cup Foundation (“EWCF”) and Aramco, one of the world’s leading integrated energy and chemicals companies, announced a strategic partnership that will see Aramco extend its sponsorship of the Esports World Cup, set to take place this summer in Riyadh, Saudi Arabia.
As the official title partner of the Aramco SIM Arena, Aramco will present a high-end simulator zone where racing enthusiasts can compete in community tournaments at the Esports World Cup Festival. The Aramco SIM Arena, offering hyper-realistic simulators that provide an experience akin to driving an F1 car, will be a premier destination for sim-racing fans. This partnership builds on Aramco’s previous successful sponsorships of Gamers Without Borders and Gamers8: The Land of Heroes festival.
Aramco’s involvement with the Esports World Cup is part of a broader ambition to promote economic development and diversification, provide new opportunities for young people in the country, deliver critical STEM skills, and help build a diverse and dynamic Saudi economy.
The partnership between Aramco and the Esports World Cup is set to create a lasting, positive impact on the world of esports. As the festival approaches, both parties look forward to showcasing Saudi talent on the global stage and inspiring today’s youth through the power of gaming and esports.
Starting July 3, 2024, the EWCF will transform Riyadh into the epicenter of esports fandom and gaming culture, with an eight-week festival. The event will feature gaming activations, community tournaments, pop culture celebrations, international experiences and more. Fans can watch their favorite athletes and clubs compete in 21-game championships for a share of more than $60 million in prize money, the largest in esports history.
The post Esports World Cup and Aramco Announce Strategic Partnership appeared first on European Gaming Industry News.
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