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New Holiday Consumer Research From MobileVoice™ by Tapjoy

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Here is the new holiday consumer research from MobileVoice by Tapjoy. Read on and get updated.

“It’s been quite a year for the mobile industry! Between the COVID-19 pandemic permanently changing people’s relationships with their smartphones, Apple’s iOS 14.5 release, and the continued revenue growth of mobile gaming, staying up on mobile trends and advertising opportunities has been a challenge — and we’re only just hitting the hectic holiday season.

“Here at Tapjoy, we’ve chronicled the ongoing evolution of the mobile landscape in a series of comprehensive Modern Mobile Gamer reports covering four key personas: Gen Z, Millennials, parents, and Gen X (coming soon!). As we prepare to baste the turkey and deck the halls, it’s time to take a closer look at the most wonderful time of the year — and what that means for mobile advertisers and publishers.

“In this post, we’ll cover why mobile should be at the forefront of your holiday advertising plans. With the majority of mobile users on the Tapjoy network reporting that they’ll be using their smartphones and tablets for holiday shopping this year, it’s the perfect environment to reach holiday shoppers.”

Holiday purchasing power of mobile gamers

“In total, we surveyed 14,000+ US consumers on Tapjoy’s network to understand their holiday preferences and behaviors. One of the most striking findings was that 80% say they plan to make holiday purchases this year. Nearly half of consumers (42%) also say they plan to spend even more this holiday season compared to 2020. Together these statistics illustrate that as a group, mobile gamers are high-intent shoppers.

“Beyond intent, mobile gamers also indicate strong purchasing power. Among the mobile gamers we surveyed, 15% said they plan to spend over $1,000 on holiday gifts this year. An additional 52% say they’ll spend over $250, while 22% plan to purchase more than $500 in holiday gifts.

“And what types of retailers will be at the receiving end of this projected spending? Consumers plan to shop across a diverse array of retail establishments. 82% said they’ll purchase from general merchandise retailers, 43% say they plan to buy directly from a brand, and 40% said they will patronize small, local businesses. Majority of consumers (73%) also say they’ll take advantage of Black Friday and Cyber Monday sales — but the window to reach this audience is open throughout December. 73% say they continue shopping till the last minute, between one to three weeks before the holidays.

“In sum: Mobile gamers are an incredibly valuable target audience for advertisers in the 2021 holiday season. Brands who reach this audience in November and December will tap into its purchasing power — and position themselves for impactful holiday returns.”

‘Tis the season (for mobile shopping)

“After a challenging 2020 in the midst of a global pandemic, the holiday spirit is back in a big way. According to our data, 76% of respondents are looking forward to the holidays, and the vast majority have shopping in mind. Just as importantly, 69% of consumers will use their mobile devices to do that holiday shopping. With mobile shifting to the forefront of shopping experiences, it’s not surprising that consumers say this medium will be a focal environment for holiday purchasing.

“Consumers are relying on retail apps (64%) and the mobile web (58%) as their primary holiday shopping methods this upcoming season. So what does this all mean? It’s simple: Advertisers who scale up mobile advertising campaigns will reach highly engaged consumers. And since shopping apps play such a big role in mobile holiday shopping, retailers need to ensure that the experience is smooth and intuitive from start to finish.

Holiday time is gaming time

“Aside from shopping, mobile users plan on doing a lot of gaming this holiday season. While enjoying time off from work or traveling to visit family, mobile gaming provides a welcome respite from the chaos. With 66% of mobile users reporting that they open mobile games three or more times every day during the holiday season, this channel is integral for brands looking to increase awareness and connect consumers to products and services.

“Our data shows that certain types of mobile ads are particularly influential with holiday shoppers. Half of those surveyed said they use rewarded ad offers to get holiday gift ideas, and 59% of parents engage with playable ads during the holidays. Mobile gamers are most likely to engage with retail and shopping ads, but food, beverage, and restaurant ads are also popular.

“There’s no doubt about it: Mobile games continue to represent a huge growth opportunity for advertisers, especially during the holidays.”

Black Friday still reigns supreme

“The nature of Black Friday has changed over the years, but it remains one of the most popular shopping days of the entire year. Rather than force their way through thick crowds at brick-and-mortar stores, however, many consumers prefer the more relaxed online environment for Black Friday deals. On the Tapjoy network, 69% of users said that they plan to shop on Black Friday this year, though Cyber Monday isn’t far behind with 62% planning to participate. Overall, 56% of users reported that Black Friday and “Cyber Monday are their preferred times to get their holiday shopping done. In other words, mobile advertisers should be ready for an influx of consumer attention in the days following Thanksgiving.

“Parents are a particularly attentive demographic during this time: 76% plan to shop on Black Friday, and a whopping 84% are ready to drop some cash on Cyber Monday. Clothes and footwear are the top gifting categories in almost every demographic, though toys and games come in a close second.

“It’s not exactly breaking news that the holiday season drives consumer spending, but what’s changing is how much consumers are relying on their smartphones to make their lists and check them twice. The 2021 holiday period will be a time of significant mobile usage, and — if you play your cards right — significant growth.”

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AGCO Removes Cap on Seller Commission for Charitable Lottery Products

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The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.

Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.

These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.

Important Reminders

• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.

• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.

• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.

• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.

For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.

The post AGCO Removes Cap on Seller Commission for Charitable Lottery Products appeared first on Gaming and Gambling Industry in the Americas.

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Alon Segev

Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

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Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.

Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growthall of which is directed at scoring wins for our great clients.”

As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”

The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.

Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”

“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”

“Epic service, very good, I won the case!”

“Great service, friendly atmosphere, and support.”

Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.

“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.

Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.

“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”

Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.

The post Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

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Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.

The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.

The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.

Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.

“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

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