Compliance Updates
Eyas Gaming partners with Crucial Compliance
Operator of popular MerkurSlots brand is using compliance specialist’s Crucial Player Protection system to protect at-risk players
Eyas Gaming, the operator behind popular online casino brand MerkurSlots, has partnered with Crucial Compliance to mitigate player harm after recently making its debut in the UK market.
Eyas Gaming is using the Crucial Player Protection (CPP) system which has been designed as a single, scalable solution for compliance and business management. The ultimate aim is to improve the accuracy of review for AML and Responsible Gambling to increase the protection of at-risk players.
This is done through 19 harm markers that are combined with advanced algorithms and machine learning which has been calibrated to the Merkur Slots business. These advanced models are based on individual player behaviour and are segmented at the core by product, country, vertical and channel.
This allows Eyas Gaming to compare player behaviour not only with the wider cohort but also against their individual benchmarked behaviour over time, which is key to minimising gambling related harm. CPP then allows Eyas to automatically interact with players about their gambling behaviours and habits, through the full integration with Adobe.
CPP drives player interaction on a timely and specific basis to educate players of how to stay in control of their play and utilise the RG tools available to help them do this. From the customer perspective, this guides them though their own playing habits to keep them in the “entertainment zone”.
The use of CPP in monitoring and assessing player behaviour allows players to continue enjoying online gambling without experiencing harm. CPP also monitors, tracks and stores all actions and interactions taken between Eyas and its players, which is critically important when it comes to providing evidence to the regulator or player that it took necessary action, and can then show the resulting change in play.
Andy Masters, COO at Crucial Compliance, said: “We are delighted to have partnered with Eyas Gaming and to be providing the operator with our powerful Crucial Player Protection solution into the Bede Platform and Adobe Campaign
“It is the only compliance platform that has been built from the ground up by compliance professionals for the specific purpose of compliance and with a focus on a single view and holistic player protection.
“CPP improves the output and efficiency of the compliance team, allowing the Eyas team to focus on the most at risk players. The tool is also supported by an experienced training, data and analytical team who continue to support the needs of the business in an everchanging regulation landscape and as they enter new markets ”
Adam Joseph, COO at Eyas Gaming, said: “We take player protection incredibly seriously and in Crucial Compliance we have a partner that can provide us with the platform and tools we need to take responsible gambling to the next level.
“Its technology is at the cutting edge of responsible gambling and is supported by an experienced team on hand at all times to ensure that we maximise the potential of the platform and tools available through Crucial Player Protection.
“This partnership is evidence of our commitment to responsible gambling and compliance, and will be crucial to our success in the UK market and beyond.”
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
Bruce Smith Enterprise
Petersburg, Virginia Residents Vote Yes! for Live! Casino Resort
The citizens of Petersburg have spoken, and the historic casino referendum has passed with overwhelming support of over 80% of Petersburg residents voting in favor of the $1.4 billion Live! Casino Resort project, marking the highest support for a casino referendum in Virginia history. This marks a monumental step forward for the Petersburg community, as the approval paves the way for the development of a world-class casino and entertainment destination that promises to revitalize the local economy, create jobs, and invest in much-needed community services.
Live! Casino Resort, which will be codeveloped by The Cordish Companies and Bruce Smith Enterprise, is projected to bring significant economic benefits to the region. This development will include not only gaming and entertainment options but also restaurants, hotels, and event spaces, making Petersburg a destination for tourism and entertainment in Virginia. Construction will commence after the vote is certified and all required approvals are received, with an anticipated opening date of the initial first phase casino in 2026.
“We are deeply gratified by the community’s affirmation of this project and very hopeful about the meaningful impact it will have on the city’s future. The casino will not only create good-paying jobs for our residents but will also attract visitors statewide and beyond, stimulating local businesses and in turn producing an overall ripple effect of economic growth. Now that the voters have spoken, we look forward to working with the City of Petersburg and the Virginia Lottery to secure all of the necessary permitting, licensing and regulatory approvals for this project to move forward,” said Bruce Smith, Owner of Bruce Smith Enterprise, Pro Football Hall of Fame Member, Developer and Community Leader, and codeveloper of the planned Live! Casino Resort in Petersburg.
The casino project is part of a larger revitalization plan for Petersburg, which has faced economic challenges in recent years. This initiative, alongside other investments in infrastructure and local businesses, will position the city for long-term growth and success.
“The approval of the destination resort and casino in Petersburg marks a significant milestone for our City. Voter approval follows a three-year journey on this transformative project that will bring positive change to Petersburg for generations. This destination resort, casino, retail, and residential development will be the largest economic and tourism project in Petersburg’s history. City Council and administration look forward to working with The Cordish Companies and Bruce Smith Enterprise to positively impact our community and its prosperity,” said Mayor Sam Parham, City of Petersburg, VA.
Live! Casino Resort will be a catalyst for change and significant urban development, transforming the City through the creation of a thriving entertainment and hospitality destination. The project will set a new standard for gaming, hotels, and entertainment in the Commonwealth, and serve as a new world-class attraction for Petersburg and the greater Central Virginia region. The project site, ideally situated at the intersection of Wagner Road and Interstate I-95, has easy access on and off the East Coast’s major north-south interstate.
“Today is a new day for residents of Petersburg. This community has waited a long time for an economic development project of this size and scale, which will provide a huge boost for the City and the entire region. We cannot wait to start hiring local residents and partnering with local businesses and entrepreneurs. Thank you, Petersburg, for placing your trust and confidence in our team. We look forward to delivering results for you and being a part of this great community for decades to come,” said Zed Smith, Chief Operating Officer of The Cordish Companies.
Compliance Updates
Comtrade Gaming Receives UKGC Approval to Distribute Gaming Content
Comtrade Gaming has obtained a supplier license from the UK Gambling Commission (UKGC). Players in the UK can now enjoy a variety of games from Comtrade Gaming’s portfolio, including the latest Witch Crash’d, Pilot Piggy, Sweet Treasures, Wild Minner, Diamond King, Diamonds in the Sky, White Elephant and many more.
“This is a significant achievement for Comtrade Gaming. The UK market is a core part of our growth strategy, and this license allows us to bring our games to more operators and players. We’re excited to work with all operators in the UK market and provide a unique gaming experience for their audiences,” said Steven Valentine, Chief Commercial Officer.
This milestone marks a pivotal step for Comtrade Gaming as it continues to grow within regulated markets and reach new players globally.
The post Comtrade Gaming Receives UKGC Approval to Distribute Gaming Content appeared first on European Gaming Industry News.
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