Industry News
Smartico Loyalty Wheel: A Game That Can Be A Game-changer for CRM
CRM is sometimes a game of luck.
Seasoned customer relationship management (CRM) executives would understand this perfectly.
Sometimes you initiate a well-planned and creative-stacked campaign only to find less-than-desired results. Sometimes, you create a quickfire, spur-of-the-hour campaign with available resources to find surprisingly great results.
The intangible reason for such customer behavior is often attributed to luck. That’s why CRM can sometimes become a game of luck.
But gamification could help you win it.
How?
Well, the answer is stuff of a doctoral thesis.
For the time being, take Smartico’s newly launched product called Loyalty Wheel as an example. Let’s see how it can potentially be a game-changer for CRM.
Loyalty Wheel
It is a simple game that allows users to roll a roulette-type wheel and generates an array of random results. It can be either installed as a stand alone feature on a website or deployed as part of the Smartico Gamification tool.
The CRM operators can change the whole look and feel of the game by customizing the user interface, background images, sounds and language. They can also set up how the prizes are won and decide the types of prizes on offer. A typical option is to provide some bonus points to the winner which can be used to gain discounts and bonuses while signing up or making a deposit.
What Can It Do for CRM?
It is an excellent substitute for the usual landing page or the info page used for logging in. Users can play the Loyalty Wheel and win prizes to avail discounts and bonuses for various activities such as signing up, making deposits or placing a bet.
In other words, it lets the potential customers actively win a personalized bonus or discount as opposite to passively getting some one-size-fits-all benefit. Initial results prove its efficiency too. Based on the results of initial trials and use, customer conversion improves by 5-20% when using Loyalty Wheel.
Deployment and Implementation
Smartico has made the installation of Loyalty Wheel a breeze.
It can be seamlessly deployed into an existing website. All it takes is embedding some JS codes and a few hours of technical trial and error.
The following are the main features of Loyalty Wheel:
- Options to provide multiple games simultaneously: Multiple games with different sets of results and prizes can be made available to users.
- Customizable user interface and wheel design: User interface can be customized with company logo and text in any language. The wheel design and appearance can be modified too.
- Multiple skins: It is available in multiple skins, for instance wood, cosmic and metallic.
- Platform-independent functionality: It functions seamlessly on all platforms such as mobile, web and other native platforms.
Once successfully deployed, CRM operators implement the kind of game that ensures best conversion.
The operators have several options to help them bring out the best games possible:
- Spin cost options: The operator can set a pre-defined cost of spin attempt (for example, based on user action, such as one spin for every log-in attempt and 1 spin for 1 euro deposited. The cost can also be based on loyalty points such as 100 points for one spin or it can even be totally free spins).
- Segmenting the games based on customer type: The operator can set which of the users get to play the games, for example available only to VIP customers or only to first-time users).
- Customizing the prizes: The operators can customize the prizes based on the season or customer type.
- Communication options: The communication regarding the games such as winning prizes will be done through emails, SMS, push notifications or website pop-ups as set by the operator.
- Call for action: The operator can set a congratulation message that will appear once the game is over, which can lead the user to a specific page, such as a registration page or deposit page).
- Game preview mode: The operator can preview the game after making all the customization before going live.
- Analytics: Analytics of game usage, prize distribution and customer behavior are also available.
Endless Possibilities
The best thing about Loyalty Wheel is the possibilities it offers a CRM operator. It turbocharges the CRM’s journey towards optimum customer conversion.
After all, conversion is the bread and butter of every CRM. No amount of gamification can help if it does not bring sufficient conversion.
Loyalty Wheel, aided by human imagination and data analytics, has the potential to become a game-changer for CRM operations.
May be it could also ensure that CRM is no longer a game of luck.
To celebrate its 25th anniversary, CT Gaming hosted an unforgettable three-day team-building event for its employees at the picturesque “Katarino” complex. The programme as dynamic, filled with diverse activities that fostered team bonding—from fun quizzes and sports tournaments to refreshing mountain hikes and moments of complete relaxation. The highlight of the event was the glamorous gala dinner, themed “Classic Stars,” where employees and departments with outstanding contributions to the company’s success were rightfully honoured by company Founder Milo Borissov and Vice President Rossi McKee. Following the formal part of the evening, the beloved actor and comedian Krasi Radkov brought smiles and laughter to the audience.
“Twenty-five years in the business is a significant achievement, one we couldn’t have reached without the dedication and ambition of the team behind CT Gaming. That’s why we decided to celebrate this milestone all of us – together,” Mr. Borissov, founder of CT Gaming, said.
“As we mark this anniversary, we celebrate not only the success of our products but also the dedication of our incredible team, as well as the trust of our partners and clients. Looking ahead, CT Gaming remains focused on business expansion and actively shaping the future of the gaming industry,” Rossi McKee, Vice President of CT Gaming, said.
The post CT Gaming Celebrated its 25th Anniversary with a Three-Day Team-Building Event appeared first on European Gaming Industry News.
BC.GAME, a leading crypto gaming platform, has launched $BC Mining Rush, an exclusive event with a staggering prize pool of 1 billion $BC tokens. The event will run from October 1 to October 20, 2024, offering players the chance to win daily rewards simply by placing bets of $1 or more.
This event is designed to offer participants an easy entry into the crypto space, providing opportunities for daily wins while keeping participation straightforward and accessible.
Key Highlights of the $BC Mining Rush
Massive Daily Prize Pool: Win Big with Just $1
The $BC Mining Rush features an impressive 50 million $BC daily prize pool. With just a $1 wager, participants can enter the daily prize draw, and larger wagers can boost their share of the winnings. This setup allows players of all experience levels to compete for a portion of the 1 billion $BC total prize pool, maximising their potential returns.
Easy and Accessible Participation
The $BC Mining Rush has simplified the participation process to ensure that both new and seasoned players can easily take part. There are no complicated requirements or technical barriers—users simply place their wagers daily and watch their potential winnings grow. Daily winners will receive their rewards the following day, ensuring a smooth and transparent payout process.
Daily Rewards Structure: A Chance to Win Every Day
Each day of the event offers a fresh opportunity to claim a portion of the 50 million $BC prize pool. The more a player wagers, the greater their share of the daily prize pool. Players’ rewards are based on their percentage of total wagers for that day, making the event as fair as it is rewarding.
“We are thrilled to bring the $BC Mining Rush to our community. This event is our way of rewarding loyal players while introducing new users to the thrill of crypto gaming with the chance to win big,” said Jack Dorset, CEO of BC.GAME.
The post BC.GAME Launches $BC Mining Rush appeared first on European Gaming Industry News.
Industry News
Rickard Vikström, CEO & Founder of Internet Vikings, Honored in Emerging Leaders of Gaming 40 Under 40 List
The Innovation Group, together with Global Gaming Business (GGB) magazine, has announced Rickard Vikström, CEO and Founder of Internet Vikings, as one of the honorees of the Emerging Leaders of Gaming 40 Under 40 Class of 2025. This list recognizes professionals under the age of 40 who have made significant contributions and are set to become leaders in the casino gaming industry.
Rickard Vikström has been recognized for his leadership in the field of in-state hosting solutions for the iGaming and online sports betting industry. As the CEO of Internet Vikings, Rickard has established the company which is now the fastest-growing hosting provider in the US, serving 24 states.
“I am honored to be included in this list of talented individuals making a bold impact in the casino gaming industry. I share this recognition with the entire Internet Vikings team and our leading hosting solutions that support the growth and success of our clients in the iGaming and online sports betting sectors,” said Rickard Vikström.
The Emerging Leaders of Gaming 40 Under 40 Class of 2025 was carefully selected by a distinguished committee including representatives from PENN Entertainment. Their decision reflects Rickard Vikström’s impact on the industry and his achievements in strategic leadership. Other 40 under 40 leaders include FanDuel’s Karolina Pelc and Everi’s Darryl DeRaedt.
The honorees will be celebrated at the Emerging Leaders of Gaming 40 Under 40 Networking Reception in partnership with Global Gaming Expo (G2E) on Wednesday, the 9th of October, 2024.
The post Rickard Vikström, CEO & Founder of Internet Vikings, Honored in Emerging Leaders of Gaming 40 Under 40 List appeared first on European Gaming Industry News.
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