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Kambi

Kambi publishes Tribal Sports Betting Report 2024

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Kambi, the world’s trusted sports betting partner, is pleased to announce the launch of its second annual Tribal Sports Betting Report, featuring exclusive insights and data from Kambi’s growing tribal sports betting network.

Since the repeal of PASPA Kambi has become the sports betting provider of choice for tribal operators throughout North America, with partners including including Desert Diamond Casinos, Mohegan Gaming & Entertainment and Seneca Gaming Corporation.

Its position as the industry’s go-to sportsbook supplier enables Kambi to provide a snapshot of the current state of sports betting in Indian country and the direction it is heading.

Key highlights in this year’s report include:

The continued growth of tribal sports betting

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The rise of same game parlays

When bettors reinvest their winnings

Betting activity on property for large sporting events

The report is available ahead of the 2024 Indian Gaming Tradeshow & Convention in Anaheim, where you can meet with Kambi representatives to learn more.

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Choctaw Casinos and Resorts

Kambi Group plc Signs Landmark Sportsbook Partnership with Choctaw Nation of Oklahoma

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One of the largest Indian nations in the United States to utilize Kambi’s market-leading turnkey sportsbook on property and online in exclusive nationwide partnership

Kambi Group plc (Kambi), the world’s trusted sports betting partner, has signed a landmark multi-state sportsbook agreement with the Choctaw Nation of Oklahoma (Choctaw Nation), one of the largest Indian nations in the United States, to provide its sports betting technology and services to Choctaw Nation’s gaming entities.

Choctaw Nation, operator of Choctaw Casinos and Resorts, owns a selection of gaming and hospitality destinations throughout southeastern Oklahoma and is the official and exclusive casino and resort partner of the Texas Rangers, Major League Baseball’s World Series Champion. Choctaw Nation’s flagship resort is located near the Texas border and in close proximity to the Dallas-Fort Worth Metroplex with a population of more than eight million people.

The long-term deal will see Choctaw Nation combine its digital and ecommerce expertise with Kambi’s market-leading turnkey sportsbook with the ambition to become an online and retail sports betting powerhouse. Pending regulatory approvals, the agreement includes the scope to expand into multiple states.

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The relationship with Choctaw Nation strengthens Kambi’s position as the sportsbook partner of choice for Indian nations across the United States, with Choctaw Nation selecting Kambi for its proven online and retail technology as well as its collaborative approach to delivering tailored sports betting solutions.

“This is a landmark partnership for Kambi with exciting long-term potential,” the co-founder and Chief Executive Officer for Kambi, Kristian Nylen, said. “Not only does Choctaw Nation have fantastic, well positioned gaming and entertainment facilities in Oklahoma, but its proven track record in developing successful digital businesses gives me every confidence that together we will create thrilling sports betting experiences for its players.

“Due to these exciting credentials, Choctaw Nation was an obvious partner, so I am therefore delighted it saw the benefits of Kambi’s proven technology and recognized our shared values. Trust remains paramount through each tribal partnership and we look forward to delivering a best-in-class sportsbook that generates long-term sustainable revenues for the Choctaw Nation.”

“We are thrilled to have entered into a long-term agreement with Kambi,” the Commerce Senior Executive Officer for Choctaw Nation, Heidi Grant, said. “Adding Kambi’s best-in-class technology and custom player offerings to Choctaw Nation’s brand and market positioning, Choctaw Nation is poised to remain well positioned as the premier, full-service, vertically integrated gaming operator throughout our region.”

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Bring Your Own Device

Kambi Group plc and Penn Entertainment Incorporated Extend Retail Sportsbook Platform Agreement Through 2025

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Kambi Group plc (Kambi) and Penn Entertainment Incorporated (Penn Entertainment) have reached an agreement to extend the term of their retail sportsbook platform agreement to December 31, 2025. This renewal supersedes the previous agreement that was set to expire in July of 2024.

Under the agreement, Kambi will continue to supply Penn Entertainment’s retail casinos nationwide with its portfolio of market-leading retail sportsbook products including kiosks, point-of-sale terminals, odds boards and Bring Your Own Device technology. Kambi currently supports Penn Entertainment in 13 states across 30 properties.

Over the course of the extended term, Penn Entertainment plans to migrate its retail sportsbooks to its proprietary technology. Pursuant to the terms of the amended agreement, any retail sports betting revenue generated by Penn Entertainment, either via Kambi’s platform or via Penn Entertainment’s proprietary sportsbook in jurisdictions previously supported by Kambi, will be subject to the same level of revenue share payments from Penn Entertainment to Kambi through December of 2025.

“We are pleased to agree to this extension to our retail sportsbook agreement with Penn Entertainment through which we have secured an important additional revenue stream for Kambi until the end of 2025,” the co-founder and Chief Executive Officer for Kambi, Kristian Nylen, said. “As the industry’s leading sportsbook provider, both online and in retail, we are committed to providing our partners with cutting-edge technology and a premium service that Penn Entertainment’s vast retail estate will continue to benefit from throughout the duration of the extended contract.”

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David Beckham

Lionel Messi and Inter Miami effect make 2023 most popular MLS season on record

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Number of bets on MLS increase 33% compared to 2022; Lionel Messi increases global appeal of MLS to drive betting growth

The arrival of global soccer superstar Lionel Messi to Major League Soccer (MLS) has had an unprecedented impact on the US soccer league’s popularity and betting engagement around the world, according to new data from leading sportsbook provider Kambi, with 2023 becoming the most bet on MLS season ever.

Ahead of the 2023 MLS Cup this weekend, network data from Kambi’s global partner network reveals that the 2023 MLS season witnessed a 33% increase in bets compared to 2022, fuelled by Messi’s mid-season arrival in July at Inter Miami CF which became the most bet on MLS team of the year.

The surge in popularity of Inter Miami, which is co-owned by former England captain David Beckham, saw them jump from the 15th most bet on team in 2022 to the most popular this season, one place above Los Angeles FC which play Columbus Crew in the MLS Cup on Saturday. The number of bets on Inter Miami were 44% higher than those of Los Angeles FC, while Inter Miami were involved in eight of the top 10 games this season.

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The arrival of international soccer superstars such as Messi, winner of a record eight Ballon d’Or awards and recently named Time Magazine’s Athlete of the Year for 2023, has also given the MLS a global platform, particularly in Latin America where Kambi has seen strong betting growth in markets including Messi’s home country of Argentina which saw bets increase 135% compared to 2022.

Jonathon Hurst, Kambi’s Head of Soccer, said: “The arrival of Lionel Messi to the MLS has been a landmark moment for the league and it’s looking even more likely he will soon be joined at Inter Miami by former Barcelona teammate Luis Suarez. Messi’s global appeal and star power have captured the attention of fans worldwide, and this has translated into a significant increase in betting engagement on MLS matches.”

Messi is already the most bet on player in the MLS of the last four years, quickly catching up with Zlatan Ibrahimović and Carlos Vela as the most bet on player in the MLS of all time. The number of bets on Messi in 2023 are 140% higher than that of Los Angeles FC winger Denis Bouanga who is in second place.

For additional MLS 2023 season insights, visit Kambi’s News & Insights page

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