Latin America
NOVOMATIC starring with impressive portfolio at SAGSE
The anticipation is huge for the most important gaming event in Latin America, taking place from March 20-21, at the Hilton Buenos Aires Hotel in Argentina. Once again NOVOMATIC, through its local subsidiary NOVOMATIC Argentina, will present at stand #158 its full range of products and gaming solutions such as land-based casino products, casino and arcade management systems including biometric access and player tracking technologies, as well as sports betting products. This 360° portfolio fulfills the highest demands in terms of technology and quality.
Outstanding cabinets meet every operator’s demands
Following the product launch at last year’s ICE in London, the BLACK EDITION II series has already established itself very well on gaming floors worldwide. Visitors at SAGSE will get the chance to experience one of the now NOVOMATIC classics at the trade show featuring the latest content: The BLACK EDITION II 3.27 is characterized by a modern cabinet design, perfectly angled monitors, and a razor-sharp game display against the backdrop of the Black Metro finish and a contrasting LED lighting concept. This multiscreen version is equipped with two 27″ Full HD LCD screens and a topper of the same dimensions.
In addition, there will be a dedicated section for the FUNMASTER 2.27, which is renowned in the region for its outstanding performance and excellent cost-effectiveness. Another cabinet highlight at NOVOMATIC’s appearance at SAGSE will be the DIAMOND X. This x-quisite cabinet series will be showcased with state-of-the-art Progressive content like GLOBE LINK, shown in the upright version DIAMOND X 1.55J. The brand-new Multi-Game Mix Impera Line HD Edition 9 comes with a selection of 72 games, presented at SAGSE in the multi-screen version DIAMOND X 2.32.
Top performing game content for every player preference
A further well established NOVOMATIC product will also be shown at SAGSE: the PANTHERA series, in the versions PANTHERA Curve 1.43 and PANTHERA 2.27. These towering cabinets are distinguished by sleek design and powerful performance and can be experienced at the show with the brand-new Progressive Jackpots CASH CONNECTION Edition 3 and MONEY PARTY Edition 1. The Group’s local subsidiaries, NOVOMATIC Argentina and Octavian de Argentina, will on top show the innovative ULTRA BOOST Link, which is also integrated live with the region’s leading myACP casino management system.
The sports betting sector is further enhanced by a product novelty: the NOVOMATIC ActionBook Plus 2.27 offers more action, more bets, more possibilities on an upright single screen and a design that blends effortlessly into any environment. Explore the seamless betting experience with state-of-the-art graphics and lightning-fast response time at the NOVOMATIC sports betting corner at SAGSE 2024.
Fabián Luis Grous, Managing Director of NOVOMATIC Argentina, is looking forward to welcoming visitors: “We are excited to showcase our product portfolio at one of the most important trade shows in Latin America. Expectations are the driving force that motivates us to continue growing!”
Andre Filipe Neves
Salsa Technology Hails Hugely Successful BIS SiGMA Americas
Salsa Technology has hailed a hugely successful BIS SiGMA Americas where it presented its Latin America-ready solutions. Sao Paulo’s Transamerica Expo provided the backdrop for the Brazilian iGaming community to come together to discuss all the major trends and developments in the region.
From Salsa Technology’s biggest stand yet at the event, the team was on hand for the duration to share info about the cutting-edge technology and highly-flexible solutions created specifically to meet the needs of local markets. The GLI-certified PAM, Salsa Omni, was a hot topic for those seriously exploring the regulated Brazilian market. It provides a comprehensive solution that includes secure migrations for peace of mind. Salsa Technology’s recent collaboration and seamless launch with NossaBet sparked many new conversations around partnerships.
“Seeing the sheer number of people visiting our stand and enquiring about our Latin America-ready solutions filled me with pride,” the founder of Salsa Technology, Peter Nolte, said. “There is huge momentum in the region following the regulatory advancements and we’re perfectly positioned to support those wanting to succeed here.”
Many productive exchanges were focused on Salsa Gator given its unrivalled ability to provide casino gaming in the regulated Brazilian market, complying with the specific requirements laid out by state regulators.
During the two days in Sao Paulo, Salsa Technology’s signature Senhor do Bomfim wish ribbons were in high demand, while the artisanal cachaca kept the conversations flowing.
“This year’s BIS SiGMA Americas event was the best yet for the business as the focus has never been sharper on what our solutions can deliver within the region,” the Chief Operating Officer for Salsa Technology, Andre Filipe Neves, said. “Attendees arrived with clear intentions and demands to discuss how best to expand into these regulated markets. Our preparation set the stage for significant success.”
BiS SiGMA Americas
Sportingtech Places New Local Talent Front and Center at BiS SiGMA Americas
Award-winning provider highlights vast Latin American expertise at show
Full-service betting and gaming platform provider Sportingtech has introduced some of its newly-appointed Latin American team at this year’s BiS SiGMA Americas, showcasing how its local know-how and intuitive products can elevate any operator’s position in the region.
On-hand for the duration of the event in Sao Paulo was Marina Selmi, Latin America Regional Sales Manager, who outlined the full power of the supplier’s solution. Sportingtech’s expertise in the Latin American market was on display to more than 10,000 delegates, with the company boasting a comprehensive understanding of customer preferences across the region.
Laura Manzella, Senior Account Manager, was also present to provide insight on the current landscape. Manzella was able to inform partners of the latest regulatory updates and detailed the provider’s most recent technological developments to highlight its robust products.
Sportingtech has made great strides in developing its Latin America-facing team in recent months, with boots-on-the-ground personnel keeping abreast of the changing legislative scene to ensure compliance.
The supplier places a huge emphasis on its people and takes pride in fostering a collaborative and supportive culture. To coincide with this, there have been several key hires in senior positions across the company to help accelerate growth, following Chief Executive Officer Tom Ustunel’s appointment in December of 2023.
This year’s event saw Sportingtech pick up another high-profile industry accolade as Ustunel (pictured) won the coveted Chief Executive Officer of the Year award. The win recognized the leadership and commitment he has brought to Sportingtech as the brand is primed for more growth across the globe in 2024.
“BiS SiGMA Americas is certainly one of the most important events in the calendar and we had a tremendous experience at this year’s show,” Ustunel said. “It was important for us to showcase our local team members who have acquired a comprehensive understanding of the region and how we can positively impact the offerings of current and prospective partners. With regulations in Brazil almost finalized and other markets showing unique appeal and growth potential, we are well-placed to exceed operators’ expectations across Latin America.”
BiS SiGMA Americas
Largest Gambling Fair in Latin America Breaks Record in 2024 with 14,000 Visitors
The 2024 edition of the largest sports betting, lotteries, affiliates, and iGaming event in Latin America concluded last Thursday (25th). BiS SiGMA Americas was held over three days at the Transamerica Expo Center in São Paulo.
With the best structure ever offered on the continent for sector meetings, BiS 2024 made history with a record public attendance. According to the organizers, approximately 14,000 people visited the venue on the 23rd, 24th, and 25th.
Additionally, the tradeshow also registered a 30% increase in its physical space to accommodate new companies.
In total, there were 250 exhibitors and sponsors, including operators, providers, payment methods, game developers, marketing affiliates, and other areas of the industry.
“The event was a success. We saw an increase in public attendance and space. There was a lot of discussion about the future of the market, regulation, and what it can bring to this segment,” explained event Co-founder Alessandro Valente.
BiS and SiGMA Awards
Besides the Transamérica, the event also featured an awards ceremony on Tuesday and Wednesday nights at Um Rooftop. The awards recognized the dedication of professionals and companies that contributed most to the growth of the Brazilian industry.
BiS SiGMA Americas: Multilingual and Multicultural
According to recent data, Brazil ranks third worldwide in online betting consumption. Therefore, the interest from groups of other nationalities in entering or intensifying their operations in the national territory is enormous, as evidenced in this edition.
After all, BiS SiGMA Americas welcomed exhibitors from 60 different countries, with more than 35 languages spoken over the three days. All panels and lectures with internationally renowned figures offered simultaneous translation options.
Carlos Cardama, one of the show creators, highlights: “This is the best event of its kind in Latin America, and we were able to offer lectures with substantial market content. It is a pride to see how many countries we were able to gather here in Brazil.”
“I want to thank everyone for their trust, and I am sure that we have achieved our goal of exchanging information and technologies from the sector and generating business,” he adds.
In such a significant year for gaming in Brazil, due to the implementation of awaited regulations, the 2025 edition of BiS SiGMA Americas is already eagerly anticipated by thousands of people as it helps to chart the short, medium, and long-term directions of the sector.
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory7 years ago
iSoftBet continues to grow with new release Forest Mania
-
News6 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News5 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry6 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News5 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry6 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018