BetPlay
EvenBet Gaming expands presence in Latin America with Betplay launch
Integration sees provider significantly strengthen its position in key market
EvenBet Gaming, a leading developer of online gaming software and solutions, has announced its poker solutions going live on Betplay, one of the top sports betting operators in Colombia.
BetPlay, owned by Corredor Empresarial, has a user base exceeding 3 million players. In six years of operation, it has become a major player, contributing to 60% of the country’s online betting market.
Under the terms of the agreement, EvenBet provides its full suite of gaming products to Betplay, including its industry-leading poker software. Integrating EvenBet’s innovative and flexible gaming solutions will allow Betplay to enhance its gaming offering and provide Colombian players with an exceptional online entertainment experience. Currently, BetPlay is gearing up for a robust communication campaign to strengthen its poker operation in the Colombian iGaming landscape.
This partnership, secured in 2023 and resulted in poker going live now, marks EvenBet’s continued expansion in the Latin American iGaming market and entry into the rapidly growing Colombian online gaming industry. Colombia represents a core target market for EvenBet due to the country’s thriving regulated online gaming sector.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Partnering with a premier brand like Betplay is an exciting opportunity for EvenBet Gaming as we further expand our footprint in Latin America.
“As one of the biggest sportsbooks in Colombia, Betplay has an outstanding reputation and reach with players. We look forward to powering the next phase of growth for their gaming business and increasing our presence in this key strategic market.”
Daniel Arias, Online Manager of BetPlay, highlighted the importance of the partnership: “The integration of EvenBet has significantly enriched our digital entertainment offering. We are committed to further expanding our content portfolio and offering customers an exciting range of products.”
Manuel Jiménez, Sales Manager in LatAm, added: “It is gratifying to see the steady growth of the poker vertical in BetPlay’s operation since our solutions went live on their platform. Colombia now has an operator offering the country’s main iGaming poker network, allowing players of all levels to rely on a solid, responsible, and recognized brand backed by the Colombian regulator, Coljuegos.”
iGaming distributor gains strategic entry into Colombian market
3 Oaks Gaming, an established distributor of iGaming content, has gone live in Colombia after agreeing a partnership with leading operator, BetPlay.
3 Oaks Gaming is set to enhance its reputation in Colombia, one of LatAm’s most mature markets. Its full portfolio will be integrated onto BetPlay’s cutting-edge platform, allowing Colombian players to navigate its catalogue of slots.
With titles such as Sky Pearls: Hold and Win, 3 Egypt Chests: Hold and Win and Coin UP: Hot Fire 3×3 launching this year, the supplier has elevated its games library with subtle twists to its mechanics, bolstering the overall player experience.
Founded in 2017 in Colombia’s capital, Bogota, BetPlay has propelled itself into one of the market’s biggest operators, with its casino offering continuing to expand across the region.
This collaboration reinforces 3 Oaks Gaming’s strategy of establishing a presence in LatAm as 2024 progresses, with this entry into Colombia following swiftly on from agreeing a partnership with EstrelaBet in Brazil.
Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Colombia is one of LatAm’s most established markets and we believe our high-quality slots will resonate perfectly with users in the jurisdiction.
“Our journey into LatAm is an exciting time for everyone at 3 Oaks and to agree a partnership with BetPlay will only boost our presence in Colombia.”
Supplier of premium online casino content Hacksaw Gaming has broken into the Colombian gaming market after forging an alliance with Betplay.
The agreement sees Hacksaw Gaming supply the operator with an assortment of top performing online slot titles including flagship creation Wanted Dead or a Wild, in addition to chart-toppers Chaos Crew and Stack’em.
Hacksaw Gaming’s Colombian market debut marks another significant milestone for the fast-growing company, which also entered the Lithuanian market just weeks ago, helping to bolster its footprint on the international stage.
Hacksaw Gaming CEO, Marcus Cordes, said: “We’ve overjoyed to enter one of the biggest markets in South America, capping months of hard work behind the scenes.
“Our award-winning content has proven hugely popular in South America and we have no doubt our games will resonate with Colombia’s discerning casino audience thanks to this deal with Betplay.”
Betplay has extended its partnership with Colombian football’s governing body Dimayor for a further six years.
For the past three years, as a sponsor of Dimayor, the operator has held the naming rights to the body’s competitions, including the First Division (Betplay League), Second Division (Betplay Tournament), Colombia Cup (Betplay Cup), Super League, and Women’s League.
The extension sees the brand hold the second longest-lasting partnership with the governing body, which it has sponsored since 2020, only just behind cigarette company Mustang (from 1990 to 2009).
No official statement has been released, but according to the Colombian press, Betplay will pay 261bn Colombian pesos (43.5bn per year) to remain a sponsor of Dimayor. Additionally, the company would pay an advance of 15bn pesos for the renewal.
The bookmaker also sponsors further teams in the country, such as América de Cali and Independiente Santa Fe, among others, seeking greater brand visibility in one of South America’s most prominent betting markets.
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