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Latin America

PRAGMATIC PLAY SET FOR SBC RIO APPEARANCE TO KICKSTART 2024 LATAM EXHIBITIONS

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The provider will participate to the first Latin American show in 2024, SBC Summit Rio

Pragmatic Play, a leading content supplier to the iGaming industry, is set to make its first appearance at a Latin American show in 2024 at the inaugural SBC Summit Rio.

The provider will be a platinum headline sponsor of the event, taking place at the Windsor Convention & Expo Center between the 5th and 7th of March.

In addition, Pragmatic Play will have the stand A190 to showcase its full multi-product offering, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand new Sportsbook solution.

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SBC Summit Rio marks the first exhibition attended by Pragmatic Play in Latin America since its incredibly successful ‘Mission Itinerary’ of 2023, which saw it attend shows across the continent and make notable impressions on all delegates.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Last year Pragmatic Play’s team enjoy a fantastic time attending events across Latin America, and I’m delighted the brand is following up its presence at ICE London with a platinum sponsorship of SBC’s new Latin American event, SBC Summit Rio.

With an impressive stand at the show, as well as a host of interesting panel discussions focused on the potential of not just Brazil, but the entire continent, I’m confident that it will be another must-attend date in the iGaming calendar.”

Aposta Ganha

Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

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Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.

Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.

By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

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Simon Lidzén, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”

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Bradley Khoury

eCOGRA Authorized to Offer Certification Services in Brazil

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eCOGRA, the Internationally renowned Independent Testing Laboratory, has been officially authorized by the Secretaria De Prêmios e Apostas (SPA) to operate as a certifying entity for betting systems, live gaming studios, and online games in Brazil. This announcement marks a significant milestone as eCOGRA continues to extend its international offering of iGaming testing, inspection, and certification (TIC) services in regulated markets across the globe.

The announcement comes two months to the day after eCOGRA received approval to operate as a Certification Laboratory in Peru. The organization now operates in 39 online gambling jurisdictions, including Buenos Aires City and Province, Peru, Mendoza, Colombia, and Brazil in South America.

Since its establishment in 2003, eCOGRA has been at the forefront of online gambling certification, providing assurance on fairness and safety to players while offering the highest standards in TIC services to industry operators and software providers seeking to comply with regulatory requirements. The approval to operate in Brazil reflects both the trust eCOGRA has built in the international iGaming community and the quality of its certification services.

Bradley Khoury, Chief Technical Officer of eCOGRA, said: “We are thrilled to bring over two decades of expertise in online gambling certification to the vibrant market of Brazil. This approval from the Secretaria De Prêmios e Apostas (SPA) of the Brazilian Ministry of Finance is not only a testament to our unwavering commitment to the highest standards of competence and quality but also marks an exciting new chapter for eCOGRA. We look forward to working closely with Brazilian operators and interested parties to ensure a safe and fair gaming environment for all players.”

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The new Brazilian regulatory framework aims to effectively safeguard player interests and enhance the integrity of online gambling operations within the country.

“Brazil offers a dynamic and rapidly growing market, and we are excited to contribute to its development. Our goal is to ensure that Brazilian players have access to certified iGaming experiences, akin to what has successfully been implemented in other highly regulated jurisdictions,” Khoury added.

Operators and software developers offering in the federal Brazilian jurisdiction seeking to comply with the laws and regulations by undergoing testing, inspection, and certification can now turn to eCOGRA for their renowned services, assured of their commitment to quality, impartiality, and fairness.

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Anna Kiselova head of partnerships at SoftGamings

SoftGamings Attends SiGMA Americas

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SoftGamings is thrilled to announce its participation in SiGMA Americas 2024.

Building on the momentum from our notable success at the recent SBC Summit in Rio, SoftGamings is poised to present our latest advancements in sports betting technology at stand K90.

Our platform, powered by sophisticated BetRadar feeds, is engineered to meet the unique demands of the newly liberalised Brazilian market. It brings over 890,000 pre-match events yearly on 90+ sports and 30,000 Live events monthly on more than 30 sports.

The event, scheduled for April 23rd to 25th at São Paulo’s Transamerica Expo Centre, represents a key gathering for the gaming industry following Brazil’s landmark legalisation of sports betting.

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The expected crowd of 10,000+ delegates, ranging from operators and policymakers to influencers and C-level decision-makers, will converge for a series of panels and events addressing the current regional challenges.

Anna Kiselova, head of partnerships at SoftGamings, expressed her enthusiasm for the upcoming event: “Our participation in SiGMA Americas signifies a pivotal moment for SoftGamings and the broader iGaming community. After a very successful SBC Summit in Rio, we are eager to keep a strong presence in the region and showcase our advanced BetRadar-powered sports betting solutions, tailor-made for Brazil and its market. Rarely are new and exciting frontiers for sports betting found, and we are fully committed to contributing to the country’s growth with our industry-leading technology.”

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