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Greece

BETSSON SECURES NAMING RIGHTS FOR THE GREEK CUP

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Betsson, the leading global betting operator, and the Hellenic Football Federation (HFF) are proud to jointly announce a new chapter in Greek football as Betsson takes on the role of the naming sponsor for the Greek Cup. This three-year agreement marks a decisive step in Betsson’s enduring commitment to long-term investments in Greek sports.

Beyond providing financial support for the Greek Cup, Betsson and HFF share a common objective to enhance the football experience both on and off the pitch.

“We welcome Betsson as the naming sponsor of the Hellenic Cup for the next three years. We are pleased to have reached this agreement, through which HFF gains a strong partner in its ongoing effort to enhance the Cup. Consequently, we create a strong partnership that will bring benefits for the organization and the tournament. This reflects our commitment to the continuous improvement of HFF events, and in this case, the Cup, which is an institution with a very long history and prestige in which all teams have the opportunity to distinguish themselves” stated Mr. Panagiotis Mpaltakos, the President of Hellenic Football Federation.

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Celebrating its 60th anniversary this year, Betsson has recently strengthened its position as one of the leading supporters of Greek sport.

“We are incredibly proud to support the Greek Cup, further solidifying our long-term investment and commitment to Greek sports. I’ve had the privilege to witness the commendable and inspiring efforts of the Betsson Greece team. Their strategic approach seamlessly blends sports support with a series of initiatives aimed at actively engaging not only fan bases but also the broader society. This holistic approach has resonated well throughout the region,” stated Ronni Hartvig, Chief Commercial Officer of Betsson Group.

Greece

Kaizen Gaming Launches the Kaizen Foundation

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Kaizen Gaming, one of the biggest GameTech companies in the world, announced the establishment of the Kaizen Foundation. The company will be the sole financial backer of the Foundation’s initiatives and programmes.

The Kaizen Foundation is a charitable organisation dedicated to supporting non-profit organisations and undertaking initiatives that will have great impact in every country Kaizen Gaming operates. Its projects will come to fruition in 2024, starting from Greece, Malta, Romania, Portugal and Bulgaria.

The first project of Kaizen Foundation is the extensive renovation of Penteli Children’s General Hospital in Athens, Greece. The total investment for the project is €3.8 million and includes the refurbishment of the hospital’s surgical rooms, first and ground floor clinics. It also involves the implementation of fire safety systems and the renovation of the outdoor areas. This renovation represents the most significant upgrade to the hospital facilities in the last 80 years, addressing crucial operational challenges faced by both staff and patients. Moreover, changes required by the national legislation will be made, such as relocating the pharmacy to the ground floor and ensuring seamless access for individuals with disabilities to all hospital areas.

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The Kaizen Foundation envisions to serve as a catalyst for positive change on a global scale. Its mission is to deliver initiatives with long-term impact that foster innovation and improve all aspects of people’s lives. Society, Education and the Environment are the three core areas around which the Kaizen Foundation’s initiatives are centred, working towards a sustainable and inclusive future.

The Greek Minister of Health, Adonis Georgiadis, said: “On behalf of the Greek state, I would like to extend my gratitude to Kaizen Gaming and the newly established Kaizen Foundation for starting its operation with the renovation of this children’s hospital, which is crucial for the residents of North Athens and the surrounding areas. Thanks to this initiative, medical professionals will be able to provide a better standard of care, while little patients and their parents will receive high-quality healthcare conditions. Penteli Children’s General Hospital will turn into a jewel of the National Health System.”

Kaizen Gaming’s co-Founder and CEO, George Daskalakis, said: “Since we embarked on Kaizen Gaming’s journey, we have seen a lot of our dreams turn into reality. We are a company with over 2,500 people across the globe. We have supported dozens of athletes trying to conquer their goals. Today we realize one more dream, through the establishment of the Kaizen Foundation, as we are now in the position to contribute to society in a more meaningful way than ever. The inauguration of the Foundation is accompanied by the largest donation we have ever made, which will drastically change for the better the lives of children, their families and the hospital personnel.”

Panos Konstantopoulos, President of the Kaizen Foundation, said: “From the moment it started operating, Kaizen Gaming has worked to make a difference in society. The creation of the Kaizen Foundation is a natural progression, the next step that allows us to implement initiatives on a larger scale, which will have an impact at an international level. We are very touched that we start from Greece and from the Penteli Children’s General Hospital. The renovation of this hospital is a step towards improving health care conditions for the children. We want to thank the Ministry of Health, its administration and the Hospital employees that embraced this initiative.”

Deputy Minister of Health of Greece, Marios Themistocleous, said: “The collaboration with Kaizen Gaming and the Kaizen Foundation shows how private companies can positively influence the improvement of public health services for our children. We sincerely appreciate their contribution and support in the ongoing endeavors of the Greek government to enhance the National Health System.”

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The project, currently in the engineering design process, will be executed in four distinct phases to ensure the hospital’s seamless operation, with the Foundation aiming to complete it by the end of 2024.

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Greece

PRAGMATIC PLAY ADDS TO BET365 COLLABORATION WITH GREEK EXPANSION

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with bet365 in Greece by supplying its multi-product offering to the operator.

The deal sees bet365’s players in Greece gain access to Pragmatic Play’s award-winning Slots portfolio, which includes epic titles such as Gates of Olympus, Big Bass Bonanza, The Dog House Megaways™, and many others.

In addition, the provider’s leading range of Live Casino games, from classics such as Roulette, Baccarat and Blackjack to engaging game shows such as Sweet Bonanza CandyLand and Boom City, is set to go live with the operator.

bet365’s players in Greece will also be able to participate in Pragmatic Play’s industry-leading Drops & Wins promotion, which offers a staggering combined prize pool of €2,500,000 every month to players across participating Slots and Live Casino products.

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Greece becomes one of the latest regulated markets over the last year to see an expansion between Pragmatic Play and bet365, following similar product rollouts in the UK, Sweden, Spain, and Ontario.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Our partnership with bet365 continues to go from strength to strength. Greece is an exciting market with significant potential for Pragmatic Play Slots and Live Casino products to engage and entertain bet365 players in the country.”

A bet365 spokesperson said: “Pragmatic Play’s Slots and Live Casino products have cemented themselves as fan-favourites in every market we’ve launched them in so far, so logically the next step is to further expand the portfolio into another jurisdiction, Greece. It is a region that we are confident Pragmatic Play titles can have significant cut through with our brand, and we look forward to our latest collaboration.”

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Nolimit City Marks Entry into Greek Market with Kaizen Gaming Partnership

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Nolimit City, a trailblazing slot provider with an ever-expanding presence worldwide, has extended its strategic partnership with Kaizen Gaming, one of the biggest GameTech companies in the world. Facilitated through Evolution’s single touchpoint integration One Stop Shop platform, this collaboration marks the official launch of Nolimit City’s captivating game offerings in Greece.

Kaizen Gaming, an award-winning GameTech company with an established presence across markets in Europe and Latin America and recent launches in Nigeria and Ontario, is growing rapidly and expanding at a relentless pace.

This partnership aligns with Nolimit City’s commitment to reaching new markets and delivering an optimal gaming experience for players. After their recent expansion into Hungary, Greece has been a key focus for the company, and the collaboration with Kaizen Gaming is set to strengthen its presence in this dynamic region.

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This collaboration is set to deliver a high-standard experience for its users while creating exposure for both names. Kaizen Gaming has gone live with some of Nolimit City’s most sought-after slots, including Mental, Fire in the Hole xBomb and Das xBoot amongst a slew of more fantastic titles.

Malcolm Mizzi, Commercial Director at Nolimit City, said: “This collaboration marks a significant step forward for Nolimit City in Greece. We are dedicated to expanding our presence in key European markets, and Greece is a crucial part of our strategy. Kaizen Gaming’s reputation for innovation in the industry aligns perfectly with our goals, and we are proud to join forces with them.”

Vangelis Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming, said: “We are very happy to be the first company in Greece to host the high quality content Nolimit City delivers, on our casino platforms. Our partnership with Nolimit City demonstrates our commitment to continuously offer innovative products and top notch entertainment to our customers.”

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