Connect with us
MARE BALTICUM Gaming & TECH Summit 2024
betmgm-and-national-hockey-league-announce-multi-year-north-american-partnership-extension betmgm-and-national-hockey-league-announce-multi-year-north-american-partnership-extension

BetMGM

BETMGM AND NATIONAL HOCKEY LEAGUE ANNOUNCE MULTI-YEAR NORTH AMERICAN PARTNERSHIP EXTENSION

Published

on

 

BetMGM, a leading sports betting and iGaming operator, and the National Hockey League (NHL®) announced a multi-year North American partnership extension. BetMGM continues as an Official Sports Betting and Gaming Partner and will create specialized VIP fan experiences, utilize NHL imagery to design team and League-branded casino games, and be featured during nationally televised broadcasts.

“Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love,” said BetMGM CEO Adam Greenblatt. “The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content.”

BetMGM will receive significant branding within nationally televised broadcasts in the U.S. BetMGM’s camera visible signage will extend across the NHL’s regular season and Stanley Cup Playoffs, highlighted by inventory that includes Digitally Enhanced Dasherboards, the League’s advanced approach to dynamic dasherboard advertising and virtual slot in-ice ads.

“We are thrilled about our partnership extension with BetMGM,” said Jason Jazayeri, NHL Vice President, Business Development. “The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.”

Advertisement

BetMGM and the NHL share the priority of encouraging responsible gaming education. Both parties are official partners of the American Gaming Association’s Have A Game Plan.® Bet Responsibly.™ public service campaign to educate new and seasoned bettors on responsible sports wagering. Have A Game Plan aims to promote responsible sports wagering to new consumers and seasoned bettors.

As BetMGM continues to expand into new markets, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

BetMGM

Boldplay™ to make U.S. debut after signing exclusive partnership deal with BetMGM

Published

on

boldplay-to-make-us.-debut-after-signing-exclusive-partnership-deal-with-betmgm

 

Boldplay™, the casino software supplier, has announced its much-anticipated U.S. debut after teaming up with BetMGM, a leading iGaming and sports betting operator, and providing its first set of games Cyborg City, Toro Bravo™, and Gold Metal Ox™.

The new partnership will see Boldplay’s extensive collection of innovative video slots, table games, virtual scratch and keno titles become available to customers in the U.S. market for the very first time, enabling countless players to experience the brand’s signature range of bonus features and jackpots.

Notable highlights to come out of the studio include Boldplay Spins™ – a unique twist on Free Spins that sees the reels spin both vertically and horizontally to create more winning pay lines – and the brand’s flagship jackpot, the Boldplay Superpot™, which gives players of all bankroll levels a chance to win big.

The exclusive nature of the deal will also see BetMGM gain a significant market advantage in the U.S., where it will initially be the only platform able to offer Boldplay™ games. Given these titles have already garnered plenty of critical acclaim from players and operators across Europe, their presence at BetMGM will be a huge draw and will help the platform further enhance its standing in the industry.

This latest collaboration represents another significant step in Boldplay’s evolution from up-and-coming studio to one of the industry’s most sought-after software providers and will allow the brand to extend its reach into new regulated markets – a move CEO, Valli Fragoso, is clearly optimistic about.

“Boldplay™ is thrilled to announce that we’re teaming up with BetMGM in an exclusive partnership that will see our games be made available in the U.S. for the very first time,” she said. “By joining forces with such a prestigious operator, we’ll be able to raise the profile of our brand in the country as we continue to expand and we’re looking forward to what should be a hugely successful collaboration.”

Continue Reading

BetMGM

Play’n GO announces expansion of BetMGM partnership with Pennsylvania launch

Published

on

play’n-go-announces-expansion-of-betmgm-partnership-with-pennsylvania-launch

 

Swedish gaming giants’ games now live with leading US operator in Michigan, West Virginia, New Jersey, and the Keystone State

Play’n GO, the world’s leading casino entertainment provider, has today announced further expansion of its partnership with leading US operator BetMGM,with the Swedish gaming giant’s content now available with the group in Pennsylvania.

Play’n GO and BetMGM’s US partnership has already proven stunningly successful in Michigan, New Jersey, and West Virginia, and this expansion sees the partnership extend to a fourth US state. Having secured its Pennsylvanian gaming license in March, Play’n GO is now live with two operators in this key state. BetMGM players in Pennsylvania now have access to classic Play’n GO titles, such as Reactoonz.

Play’n GO is now licensed in six US states and is aiming to be active in every regulated market, in the US and around the world.

Advertisement

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re pleased to expand our partnership with BetMGM into a fourth US state, and look forward to continued success together. We have always been committed to a safe, regulation-led industry to secure a sustainable future for us all. BetMGM share our vision, and so are a perfect partner for us. We will continue our mission of being active in every regulated market around the world, and we’re excited for further growth opportunities well into the future, in the US and beyond.”

Continue Reading

BetMGM

BetMGM Partners with GameCode

Published

on

betmgm-partners-with-gamecode

 

BetMGM has announced a partnership with GameCode, a distinguished iGaming company focused on the North American market. The partnership includes the launch of Boom Boom Boom, HammerCash, Gold Gold Gold and Super3 series which are now live at BetMGM in Michigan and New Jersey through direct integration. BetMGM plans to offer GameCode’s full portfolio of games in all jurisdictions where the operator’s iGaming platform is live pending regulatory approvals.

GameCode’s portfolio of slot titles are built on innovative and one-of-a-kind mechanics. They develop a deep understanding of players’ tastes, and it enables them to develop games that deliver a unique and immersive experience. The initial lineup of titles includes Gold Gold Gold Miners Way, Gold Gold Gold Lions Way, HammerCash, CashPile, Triplestones, and the top performing Boom Boom Boom. Boom Boom Boom is an American-themed 5-reel, 3-row video slot featuring Wild Multipliers and the hold and respin feature on multiple reel sets.

“Boom Boom Boom and other GameCode titles have already proven to be strong performers in their first few weeks of launch at BetMGM. Our mission is to always innovate with in-house, exclusive content with Entain and partners like GameCode to provide our players with an iGaming experience that rises above the rest. This will continue to position us as a destination for players and first choice for suppliers of premium content,” Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, said.

“At GameCode, we focus on creating good games rather than disposable online gaming content. With experience gained in North American land-based casino, we provide a unique understanding of the market and player needs. We aim to make an impact with each title we release and so far we do so. We innovate at a pace that is difficult to catch up with, providing something new every time we launch a title that players have not seen before. So far, in the states we are live, GameCode’s titles are at the top of the rankings. More is coming,” Matt Hanski, Chief Executive Officer at GameCode, said.

Advertisement

“I’m excited to announce our launch with BetMGM, introducing advanced online slot games powered by our robust in-house technology. These games are hosted on our state-of-the-art Remote Gaming Server (RGS) which is the backbone of its performance and security. It is a long-term play to develop and maintain a RGS that is designed with multiple layers of protection, ensuring the highest standard of data security and integrity in compliance with U.S. regulations. This launch is a testament to our dedication to providing secure, reliable, and immersive gaming experiences,” Wojciech Ziniewicz, Chief Technology Officer at GameCode, said.

Continue Reading

Trending