EveryMatrix has agreed to a partnership with Caesars Digital to bring its casino content to Caesars Palace Online Casino and Caesars Sportsbook & Casino in North America.
Caesars Digital customers across multiple U.S. states will have access to a range of real-money games from EveryMatrix’s in-house studios, including Armadillo Studios via a direct integration with the SlotMatrix iGaming aggregation solution.
EveryMatrix has secured relationships with multiple leading U.S. operators for content and aggregation giving brands the opportunity to access its in-house content and the world’s largest library of online-mobile games.
As one of the first operators to go live in New Jersey, Caesars Digital has built a substantial presence in iGaming. The company also recently launched Caesars Palace Online Casino earlier this year, which is available in multiple U.S. states and Ontario.
EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.
Popular Armadillo Studios titles include Book of Armadillo, Franksylvania, Mythological Mayhem Supreme Streaks, Armadillo Goes West, Fortune Dragon Queen Exotic Wilds, Hot Hot Honey and Wild Willy’s Gold Rush and branded games such as The Lioness featuring UFC fighter Amanda Nunes and legendary golfer John Daly Spin It and Win It.
Erik Nyman, President EveryMatrix Americas, said: “Adding Caesars Digital to our growing roster of stellar partners is an important milestone in EveryMatrix’s US expansion plan.
“Caesars is one of the most iconic brands in the U.S. and we are very excited to bring our unique games and aggregation capabilities onboard with them enabling them to elevate their already strong momentum in iGaming.”
Matthew Sunderland, SVP & Chief iGaming Officer at Caesars Digital, said: “We are thrilled to add a new collection of popular titles to the growing iGaming portfolio we have across our platforms. This partnership with EveryMatrix brings exciting games online for players in multiple jurisdictions, something we know they’re interested in seeing more of going forward.”
Caesars Digital and AGS Interactive Celebrate Exclusive Omni-Channel Launch of Rakin’ Bacon Odyssey in New Jersey
Caesars becomes the first operator to bring fan-favorite slot game to ‘The Garden State’ both in-person and online
Caesars Entertainment Incorporated (NASDAQ: CZR) (Caesars) and PlayAGS Incorporated (NYSE: AGS) today celebrated the exclusive and first cross-platform launch of the thrilling new slot game Rakin’ Bacon Odyssey in New Jersey.
To commemorate the launch, well-known online gaming influencer Francine Maric – better known as ‘Lady Luck HQ’ – was on hand at Caesars Atlantic City alongside Caesars representatives to pull the lever for the ceremonial first spin unveiling the new slot now exclusively live in New Jersey for the first time on Caesars Palace Online Casino and at Caesars Atlantic City, Tropicana Atlantic City and Harrah’s Atlantic City.
“The simultaneous launch of Rakin’ Bacon Odyssey on Caesars Palace Online Casino and at our world-class destinations in Atlantic City is an example of the exciting omni-channel experience we can bring to our players,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matthew Sunderland, said. “We’ve seen how popular this game is in other jurisdictions, and we’re confident our casino players and guests in New Jersey will enjoy it. Thank you to our great partners at AGS for this exclusive launch and to ‘Lady Luck HQ’ for coming out to celebrate with us.”
‘Lady Luck HQ’ is a gambling content creator who produces unique gaming-centric content across YouTube, Facebook, Instagram and TikTok. The innovative approach to her content has led to her channels commanding the single largest online presence in gaming as the most daily viewed gambling influencer in the world.
AGS’ Rakin’ Bacon Odyssey is a brand extension of the player-favorite slot game Rakin’ Bacon, which has quickly become a fan-favorite on casino floors in select jurisdictions across North America. Its gameplay features ‘Cornsquealius’, a loveable pig cartoon adorned in a Caesar-esque laurel and white robe. The slot shines on casino floors through the popular Spectra49 cabinet by AGS with unique reel configurations of 3×5 that expand up to 6×5 during free spins with a staggering 7,776 ways to win.
In celebration of this launch, Caesars Digital is offering users 21 and older the chance to take advantage of its first omni-channel promotions linked to a new slot with entry available both in-person at Caesars destinations in Atlantic City and via the Caesars Palace Online Casino app.
“This exclusive launch illustrates the connection we’re continuing to build between our world-class destinations and our online casino platforms,” the Senior Vice-President and General Manager of Caesars Atlantic City, Karen Worman, said. “That connection is something we’re uniquely positioned to deliver to our customers and we look forward to celebrating more of these moments that bring best-in-class offerings to life across the in-person and digital experience.”
“Launching Rakin’ Bacon Odyssey with Caesars expands the stardom of our ‘golden pig’ and reflects our commitment to offering the same high-quality gaming experience to online players,” the Vice-President of Interactive for AGS, Zoe Ebling, said. “This collaboration not only aligns with our strategic vision but also showcases our ability to execute complex, omni-channel launches that set industry standards. We’re elevating the gaming experience across platforms, demonstrating our leadership in the industry and our dedication to excellence. This launch marks a significant step in delivering exceptional entertainment to players everywhere.”
Caesars Palace Online Casino launched in July of 2023 as the crown jewel of Caesars’ iGaming portfolio alongside Caesars Sportsbook & Casino, Tropicana Online Casino, Harrah’s Online Casino and WSOP. com. Those 21 and older in New Jersey, Pennsylvania, Michigan and West Virginia can now download the Caesars Palace Online Casino app on iOS and Android or visit CaesarsPalaceOnline. com to enjoy a fully immersive online casino experience with exclusive games and a true omni-channel experience complete with promotions provided by the largest casino-entertainment company in North America.
Caesars is a trailblazer in responsible gaming and remains committed to responsible gaming education and providing a safe and responsible digital experience for Caesars Palace Online Casino users. The company enforces an enhanced 21+ gaming policy that ensures Caesars Rewards accounts are only available to individuals 21 and older, where permitted by law, and Caesars Digital online platforms have tools in place to encourage responsible play.
For real-time updates on new content offerings and to join the empire of like-minded Caesars, players can engage with the Caesars Palace Online Casino social handles on X (formerly Twitter), Instagram and Facebook. Players can follow Rakin’ Bacon and the adventures of its lovable pig on Instagram and TikTok at @ Rakin.Bacon.
EGR Power 50 Ranking: 56% of Operators Choose Optimove as CRM Marketing Solution
Optimove, the #1 CRM marketing solution for iGaming, is the platform of choice of 56% of operators in the EGR Power 50 Ranking 2023. Among Optimove clients listed in the Power 50 are the top three operators.
Published for over 20 years, the EGR Power 50 Ranking provides the iGaming industry with a snapshot of the global online gambling market, a rundown of the key industry power players and performance comparisons against competitors.
Separately, Optimove is also the choice of the following:
- Four of the top five operators in the USA including BetMGM, Caesars Digital and Penn Entertainment
- The top five operators in Italy including Lottomatica, Sisal, Snai and SKS365
- Some of the fastest-growing operators including Stake .com and GGPoker
The EGR Power 50 Ranking announcement follows Optimove’s recent client acquisitions including Kindred Group, 888Africa and Betfred. These additions join the company’s existing client base, which features Entain, Bet365, Kaizen Gaming, Lottoland and others.
“Being the preferred CRM marketing solution in the iGaming industry is an honor and comes with the responsibility to partner with these leaders to continually improve CRM marketing for the iGaming industry,” the founder and Chief Executive Officer for Optimove, Pini Yakuel, said. “The decision of 56% of these exceptional companies to choose Optimove is humbling.
“Serving iGaming operators, from emerging growth operators to well-established ones, we remain steadfast in our commitment to empowering them with cutting-edge tools and capabilities that maximize player retention and lifetime value. Ultimately, we are here to empower iGaming leaders with intelligence to operate responsibly while maintaining deep, loyal relationships with their players.”
Inspired Partners With Caesars Digital to Develop a Range of Customized Hybrid Dealer® Products
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, announced an agreement with Caesars Digital. The new partnership is centered around the creation of bespoke Hybrid Dealer products for Caesars Palace Online Casino and Caesars Sportsbook & Casino utilizing groundbreaking Inspired technology that seamlessly integrates Virtual CGI, green screen technology, and footage of real dealers to create an unparalleled gaming experience.
Hybrid Dealer is a new, patent-pending, game-changing product category that offers players branded casino and gameshow content without the challenges associated with live-dealer products. It seamlessly blends physical and digital elements in a way that offers operators unlimited branding and customizable possibilities that are unique from game to game. Hybrid Dealer games require no studios; instead, outcomes are RNG-generated. The scheduled action continues 24/7, with the hosts changing regularly to keep players engaged. The Hybrid Dealer technology empowers Inspired to develop and customize games for individual clients quickly and at comparatively lower cost, delivering unprecedented flexibility.
Inspired’s customized gameshow and table game Hybrid Dealer products for Caesars Digital will transport players to the dazzling lights of the Las Vegas Strip and the Caesars flagship destinations, leveraging the flexibility of the Hybrid Dealer technology to deliver these branded games across multiple jurisdictions without the challenges of setting up individual studios.
Brooks Pierce, President and Chief Executive Officer of Inspired, said, “We are excited to be working with Caesars to bring these revolutionary Hybrid Dealer products to their players. Hybrid Dealer is a whole new category of games, and through our advanced technology, Caesars will be able to provide realistic experiences to their players without the expense and effort of dedicated studios and staffing.”
Matt Sunderland, Senior Vice President and Head of iGaming at Caesars Digital, said, “We are always looking for new ways to enhance the player experience and for ways to keep our players engaged. Inspired’s Hybrid Dealer technology provides a customizable gaming experience that is second to none and allows our players to enjoy the thrill of our iconic Caesars destinations in a whole new way. This partnership is a testament to our dedication to providing the best online casino experience for our players through cutting-edge offerings.”
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