Leading Greek gaming company leverages a wide range of betting markets and odds, as well new features, and functionalities, across its retail estate
OpenBet, a leading content, platform, and service provider to the sports betting industry, has extended its long-term partnership with OPAP, the leading gaming company in Greece to deliver an enhanced retail betting experience.
In this new framework, OpenBet’s technology platform and products are now leveraged across OPAP’s retail estate.
The migration involved more than 3,000 OPAP stores across Greece and an estimated 20,000 terminals, which are powered by OpenBet’s full suite of world-class betting technology and trading content.
Established in 1958, OPAP, a member of the Allwyn Group, is the leading gaming operator in Greece and one of the most renowned in its sector globally. As part of its business strategy, the company is seeking to develop a compelling retail betting proposition and provide more options and greater entertainment experiences to its customers.
OpenBet’s platform enables OPAP to offer new features and functionalities to its retail customers. From a back-end perspective, OPAP benefits from numerous software capabilities, including multipricing that allows the company to provide different odds and betting markets across retail and online. The launch of the new retail betting platform follows the successful launch of OPAP’s new online sportsbook, which is also powered by OpenBet.
Jan Karas, CEO of OPAP, commented: “The launch of a new betting platform across a retail estate of more than 3,000 stores was a major undertaking, which was completed successfully thanks to close collaboration between the OPAP and OpenBet teams. We firmly believe that the new retail betting platform will enable us to further enhance customers’ entertainment experience at OPAP stores.”
Jordan Levin, Group CEO of OpenBet, added: “We’re proud to have facilitated the next generation of OPAP’s retail betting offering, particularly so soon after the success of our online launch together. This is a significant milestone for both companies and strengthens our own position as a trusted provider to lotteries worldwide.”
Nolimit City Marks Entry into Greek Market with Kaizen Gaming Partnership
Nolimit City, a trailblazing slot provider with an ever-expanding presence worldwide, has extended its strategic partnership with Kaizen Gaming, one of the biggest GameTech companies in the world. Facilitated through Evolution’s single touchpoint integration One Stop Shop platform, this collaboration marks the official launch of Nolimit City’s captivating game offerings in Greece.
Kaizen Gaming, an award-winning GameTech company with an established presence across markets in Europe and Latin America and recent launches in Nigeria and Ontario, is growing rapidly and expanding at a relentless pace.
This partnership aligns with Nolimit City’s commitment to reaching new markets and delivering an optimal gaming experience for players. After their recent expansion into Hungary, Greece has been a key focus for the company, and the collaboration with Kaizen Gaming is set to strengthen its presence in this dynamic region.
This collaboration is set to deliver a high-standard experience for its users while creating exposure for both names. Kaizen Gaming has gone live with some of Nolimit City’s most sought-after slots, including Mental, Fire in the Hole xBomb and Das xBoot amongst a slew of more fantastic titles.
Malcolm Mizzi, Commercial Director at Nolimit City, said: “This collaboration marks a significant step forward for Nolimit City in Greece. We are dedicated to expanding our presence in key European markets, and Greece is a crucial part of our strategy. Kaizen Gaming’s reputation for innovation in the industry aligns perfectly with our goals, and we are proud to join forces with them.”
Vangelis Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming, said: “We are very happy to be the first company in Greece to host the high quality content Nolimit City delivers, on our casino platforms. Our partnership with Nolimit City demonstrates our commitment to continuously offer innovative products and top notch entertainment to our customers.”
EGT Digital’s slot games make their Greek debut with Stoiximan
Soon after EGT Digital received a licence to operate in the Greek market, the Bulgarian provider’s games became available to local players. The first gaming platform in the country that offers them is Stoiximan, which is operated by Kaizen Gaming, one of the biggest GameTech companies in the world. Now its visitors have the opportunity to try their luck with the bestselling jackpots Bell Link, Single Progressive Jackpot, High Cash and Clover Chance.
“I believe that our partnership with EGT Digital will continue to be very fruitful,” commented Vangelis Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming. “The Bulgarian provider’s slots are widely popular among our customers in Romania and Bulgaria, so the next logical step was to offer them to another market. I am confident that they will prove to be a big hit with Greek gaming enthusiasts too.”
Tsvetomira Drumeva, Head of Sales at EGT Digital, also shared her excitement about the collaboration: “It is a pleasure for us that the first gaming platform to present our gaming content to local players is the leading brand Stoiximan. Over the next 4 months, our games will be available exclusively there, which will guarantee us a very strong market position and pave the way for more successes in the future.”
Fresh Greek growth for Push Gaming with Betsson and Novibet
B2B gaming supplier Push Gaming has taken a significant step forward in Greece, partnering with major operating brands Novibet and Betsson.
Push’s much-lauded content library is now available to both top-tier brands. The deal saw the delivery of the smash hit of 2023, Razor Returns, along with titles such as Jammin’ Jars, Wild Swarm and Retro Tapes.
More Greek players than ever before can enjoy Push’s renowned content with a packed roadmap of new games lined up to swell the quality offered by both operators’ lobbies.
The double move comes as Push Gaming’s initial successful exclusivity deal with Kaizen ends and opens up wider possibilities for the brand in the country.
Fiona Hickey, Director of New Business and Markets at Push Gaming, said: “A pair of deals of this magnitude is huge news for us as we look to grow our profile in Greece. Novibet and Betsson are two of the biggest names in the business and offer unrivalled exposure in a vibrant market.
“We’ve got an incredibly exciting portfolio of games with so much more quality on the horizon and we’re thoroughly looking forward to providing both with more of the best games in the industry.”
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