GanaPlay
PRAGMATIC PLAY EXPANDS IN LATAM FOLLOWING NEW CONTENT DEAL WITH GANAPLAY
The provider signs a new partnership with GanaPlay in Latam
Pragmatic Play, a leading content supplier to the iGaming industry, has signed a partnership agreement with GanaPlay, further strengthening its position at the fore of Latin American markets.
The new deal will see the delivery of content from three of Pragmatic Play’s most popular product lines among players in the region, with Slots once more taking centre stage. Proven performers like the Big Bass Bonanza
and John Hunter series will debut on GanaPlay’s platform, alongside more recent hits such as Twilight Princess and Candy Blitz.
Live Casino has long been a mainstay of operators in Latin America and the success of contemporary experiences like Vegas Ball Bonanza, balanced by a strong selection of classic table games, will continue that pattern for visitors to GanaPlay’s site.
Fans of sports betting will also be catered for with an array of Virtual Sports offering a wide range of betting markets against the backdrop of on-demand sports action, recreated with the most cutting-edge animation across titles like Force 1, football, horse and greyhound racing.
With this latest agreement, Pragmatic Play continues to expand commercially across a region that is a hotbed of activity across its respective casino and sports betting markets.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “GanaPlay is a respected name and one of a number of partners that Pragmatic Play has allied itself with to further its growth strategy. It’s another shop window for the region’s favourite casino content and I have no doubt that it will continue to perform as successfully here as everywhere else.”
Andres Clavijo, CEO of GanaPlay, added: “Pragmatic Play games are in high demand from our players, so to be able to supply them now we’ve reached an agreement is a considerable coup for us. Once they roll out, our brand will be significantly stronger and as we maintain our place in a tightly packed and highly competitive market.”
Partnership sees Altenar further expand LatAm leadership credentials
Altenar, the leading sportsbook and iGaming software supplier, has secured a deal with major online gaming and sports betting operator GanaPlay.
The partnership will see Altenar bolster its leadership credentials in LatAm with GanaPlay offering the provider’s award-winning sportsbook technology across all of its LatAm and Central American markets.
The deal will see Altenar provide its full multi-channel software, with GanaPlay set to benefit from Altenar’s extensive offering of specialised LatAm sports betting on virtual sports, lottery and quinielas, as well as international sports such as football.
Reaffirming its strong reputation in LatAm, GanaPlay is highly popular across the continent, with sponsorship deals with major football teams including El Salvador’s Alianza FC, as well as Ecuador’s El Nacional and Macará.
A highly-regarded operator of more than 15 years, GanaPlay has already proven hugely popular across LatAm and Central America, accepting bets on more than 50 categories of sports and events.
Enlisting more than 300 analysts to individually manage more than 40,000 live games per month, GanaPlay anticipates a boost in popularity with the aid of Altenar’s sportsbook offering, as well as greatly boosting its retail presence.
With ambitious plans for the further growth, GanaPlay plans to expand its retail offering with the help of Altenar’s inhouse retail terminal system.
With the partnership set to commence this week, the omni-channel deal is expected to see Altenar expand its reach across other LatAm markets in the future.
Commenting on the deal, Vasileios Michail, Junior Account Manager at Altenar, said: “Our sportsbook solution is best-in-class and we are delighted to offer this to our new partner, GanaPlay.
“We want to help our partners to achieve their goals and provide countless players with high levels of engagement, and the adaptable nature of our solutions allow us to do just that.”
Andres Felipe Clavijo, CEO at Ganaplay, said: “We are thrilled to announce a deal with Altenar to offer our award-winning product to the LatAm markets.”“I’m sure that with their omni-channel software and exciting tools such as Betbuilder and Partial Cashout, we will continue our exponential growth in the region. We’re excited to get started.”
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