Caesars Entertainment
The Cordish Companies and Caesars Entertainment Present $150K in Local Impact and Community Grants to Organizations in Pompano Beach Communities Surrounding ‘The Pomp’
The Cordish Companies and Caesars Entertainment have awarded $150,000 to organizations in the Pompano Beach community through its Community Charitable Funding Grant program. Established to provide valuable resources to communities surrounding The Pomp, a 223-acre world-class destination currently under construction in Pompano Beach, the grants aim to help local organizations in Collier City, Cypress Bend, Palm Aire and Pompano Beach make a significant difference through community revitalization and beautification, traffic and public safety improvements, and community service programs. Cordish Chief Operating Officer Zed Smith, Senior Vice President of Caesars Entertainment Troy Buswell, and members of The Pomp Community Advisory Board presented the grants to recipients at a grantee ceremony, held last week in Pompano Beach.
“The Cordish Companies has been committed to making a difference and creating a better future for those living and working in the communities in which we do business for over century. The recipients of these grants are driving their respective communities forward, making them a great place to live, work, play and visit. We are certain that this additional financial support will go a long way in helping them continue their efforts to revitalize and transform the greater Pompano Beach area,” Zed Smith, Chief Operating Officer of The Cordish Companies, said.
“Caesars Entertainment and Harrah’s Pompano Beach are extremely proud to continue to support local organizations in our community. The passion and dedication of each of our grant recipients creates a positive impact within our community every day,” Troy Buswell, SVP and General Manager of Caesars Entertainment, said.
“The significance of this grant extends beyond mere financial assistance. By involving community members in the grant-delivery process, McArthur’s Own and Salem SDA Church aim to foster a sense of ownership and responsibility among residents. This not only enriches the initiatives that receive funding, but also equips the community with skills and knowledge they can apply in future endeavors. It is McArthur’s Own’s firm belief that the impact of this collaborative effort will be multidimensional—addressing social, economic, and even environmental aspects of community well-being. With its proven expertise in designing and executing impactful programs, McArthur’s Own is confident that this partnership will substantially contribute to a brighter, more inclusive future for Pompano Beach,” Jeanette Gordon, President and CEO of McArthur’s Own, said.
One of the largest developments in South Florida, The Pomp is a 223-acre project currently under construction 35 miles north of Miami and less than 10 miles north of Fort Lauderdale. Once complete, the project — anchored by Live! at The Pomp — will bring together entertainment, dining, hotel, retail, residential, office and lifestyle amenities, alongside the successful Harrah’s Pompano Beach casino, in one world-class destination. The development’s name, The Pomp, honors the local history and pays homage to the beloved former Pompano Park racetrack located on the project site. With the newly remodeled and rebranded Harrah’s Pompano Beach and Live! entertainment anchor at its core, The Pomp will feature 1.3 million square feet of retail and entertainment space, 4000 luxury residential units, two hotels and 1.35 million square feet of Class A office space upon completion.
Along with Live! at The Pomp and Harrah’s Pompano Beach, Topgolf will also anchor the Pompano Beach development with their eighth Florida location. The future Topgolf venue will invite players to enjoy the brand’s technology-driven modern golf experience to play point-scoring golf games in an energetic and fun environment. The venue will feature 102 outdoor climate-controlled hitting bays equipped with Topgolf’s signature ball-tracking technology, along with a full-service restaurant, top-shelf drinks, rooftop terrace, a patio, music, private event space, and year-round family-friendly programming. Currently under construction, Topgolf is expected to open late 2023.
In Florida, Cordish was the original development partner of the Seminole Tribe of Florida for Hard Rock Hotel & Casino Hollywood and Hard Rock Hotel & Casino Tampa, two of the most successful casino entertainment resorts in the world. Further demonstrating their strong commitment to the State of Florida, Cordish recently opened Vivo!, a 62,000-square-foot dining and entertainment experience in Miami, and will open a 36,000-square-foot immersive dining and entertainment district at The Pointe Orlando, near major theme parks and across the street from the Orange County Convention Center, next year.
Caesars Entertainment
Elys BMG Group Announces Approval for Grand Central’s H Street Sportsbook in Washington, DC.
Elys BMG Group Inc., an interactive gaming and sports betting technology company, announced that Grand Central Sportsbook in Washington D.C. (Grand Central) has been granted provisional approval to open its H Street sportsbook by the DC Office of Lottery and Gaming, Regulation and Oversight Division. As previously announced, this represents the third independently owned sportsbook venue in Washington, D.C. powered by Elys’ Gameboard betting technology.
The grand opening of Grand Central H Street, located at 625-D H Street NE in Washington, D.C., is expected to take place ahead of the 2024 March Madness tournament and which will be announced along with planned promotions and events within the coming days.
The Company is preparing to sequentially open multiple new retail sportsbook operations in Washington D.C. and other states throughout 2024 and looks forward to launching its online sportsbook in Colorado on a B2C basis through the Market Access Agreement with Caesars Entertainment.
2024 Casino Player Trends Report
Non-Gaming Offerings Crucial for Casinos to Attract Emerging Demographics, Build Loyalty: LaneTerralever Study
Data from study reveals 83.9% of Millennials and 80.5% of Gen Z weigh factors such as restaurants/bars, live entertainment and hotel amenities when choosing a casino to visit
LaneTerralever, a full-service marketing and customer experience agency with a division focused on casino, hospitality and entertainment destination brands, today released its new study, 2024 Casino Player Trends Report: How Non-Gaming Activities Are Transforming Casinos. The study, conducted in partnership with Anthony F Lucas, professor at UNLV’s College of Hospitality, measured the opinions of respondents aged 21 to 75 on various non-gaming offerings of both local and destination casinos and how they impact their loyalty to the properties they choose.
Non-Gaming Most Vital to Millennials/Gen Z and Still Important to Boomers/Gen X
Notably, 83.9% of Millennials and 80.5% of Gen Z indicated non-gaming activities such as restaurants and bars, live entertainment, hotel amenities, etc significantly impacted their decision-making process when choosing a local casino. While still significant, those numbers were smaller for older demographics including 65.3% of Boomers and 76.1% of Gen X reporting non-gaming offerings had a significant impact.
All Generations Budgeting Time and Money for Non-Gaming
Across all generations, it was found that ~20% of their time is spent doing something other than playing with non-gaming activities, something they specifically budgeted for – Millennials lead that group at 68%. Restaurants/bars were the top non-gaming activity mentioned for local casinos at 40.9%, followed by live entertainment at 23.2% and hotel amenities at 16%.
Visiting with Groups has Become Increasingly Important
The ‘group visit’ to casinos is seen as increasingly important, especially among younger market segments, with 80% of people visiting local casinos in groups and 87% of destination casino visitors doing the same. Notably, 70% of casino-goers say non-gaming offerings are more important when they visit with family and friends.
“Our study underscores the prevalence of the experience economy and how important it is for casino operators to continue to hone and expand their experiential and entertainment-focused offerings, particularly to attract the attention of younger generations and maintain long-term loyalty of all players,” the Marketing Vice-President for LaneTerralever, Nick Dan-Bergman, said.
Additional Noteworthy Findings:
Affluent Players are a Unique Segment, Value Non-Gaming Activities
Affluent visitors will likely spend 50% of their time on non-gaming activities during a single trip to a destination casino, meaning they prioritize non-gaming offerings more than the average player. They consider live entertainment most important with 27.2% of affluent players ranking it as their top non-gaming offering compared to 20% of non-affluent.
Hard Rock Leading Competition Among Non-Gaming Offerings
When asked which destination casino brand has the best non-gaming offerings, 21.1% chose Hard Rock Hotel & Casino. MGM Resorts International, at 20.1%, was a close second, followed by Caesars Entertainment at 13.8%.
Non-gaming and Customer Experience Offer Opportunity to Build Deeper Relationship with Players
When it comes to fostering loyalty among players, non-gaming offerings once again ranked prominently among younger demographics with 69.3% of Millennials and 65.7% of Gen Z saying non-gaming features have at least some impact on their loyalty to local casinos. In comparison, just 56.9% of Boomers and 61.3% of Gen X scored this as important. In addition, customer experience was identified as a top way to build loyalty with 89% of casino-goers saying good customer experience can lead them to choose a smaller casino over a larger brand.
Opportunities to Entice Online Bettors to Visit In-Person
Gauging the prevalence of online versus in-person wagering within the context of age groups, 73% of Gen Z and Millennials indicated they’ve placed a bet online. When the topic turned to in-person wagers, the responses effectively flipped, with 79% of Boomers stating they’ve placed a bet at a brick-and-mortar establishment; a significantly higher proportion than Gen Z and Millennials
Webinar Presenting Key Research Findings
The authors of the research are hosting a webinar in partnership with Tribal Gaming and Hospitality Magazine on Tuesday, February 13 at 10am PST. They’ll present the highlights of their findings and host a panel discussion; register to attend here.
To download the full 2024 Casino Player Trends Report, visit LaneTerralever .com.
On Monday, November 6, a Caesars Rewards member at Horseshoe Casino Baltimore hit a $146,328.18 Mega Jackpot continuing the winning streak at the casino over the last several months. The table games dealer dealt the player two 7s of diamonds with another of diamonds already up, making the guest a big winner. This is the fifth progressive jackpot to hit at Horseshoe Casino Baltimore this year.
“Horseshoe Casino Baltimore has quickly become the casino in the region to win large table games progressive jackpots,” the General Manager for Horseshoe Casino Baltimore, Randy Conroy, said. “Five $100,000 and above jackpots have been won in the past 60 days with the largest being over $1 million Ultimate Texas Hold ‘Em Royal Flush, all won with only $5 wagers. Congrats to all big winners at the ‘Shoe’.”
To be eligible for the Mega Jackpot, guests must try their luck on a progressive game including Four Card Poker, Ultimate Texas Hold’em, Mississippi Stud Poker and Blazing 7’s Progressive located on level two of Horseshoe Casino Baltimore’s casino floor. For more information on Caesars Entertainment’s Horseshoe Casino Baltimore, visit Caesars .com/Horseshoe-Baltimore.
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