Innovative loyalty program provider, Scrimmage, strikes strategic deal with sports and social gaming app

The unique gamified loyalty program provider Scrimmage (www. Scrimmage .co) today announced the launch of a new partnership with the peer-to-peer (P2P) sports and social gaming app Kutt.

This latest partnership will feature a custom loyalty program that allows bettors to earn cashback on their bets with personalized questlines, perks and tailored rewards and, since the program went live, Kutt has already seen a double-digit increase in bet volume and user referrals.

“We couldn’t be happier to be partnering with Kutt and are excited to offer users an entirely personalized playthrough on the app,” stated Scrimmage founder Dan Taren. “This partnership showcases the shift from operators to focus on retention and the user experience rather than purely acquisition. Kutt is well positioned for the new generation of bettor that requires the social features and personalization that Scrimmage provides.”

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Scrimmage is a rising star in the online gambling industry, building gamified loyalty programs for iGaming operators. Whether it’s enhancing an existing loyalty program or customizing one from scratch, Scrimmage specializes in increasing engagement and improving retention for clients. Clients can segment their users and create custom quests, boosts, rewards and level progression for each segment, allowing for personalization for every different type of user.

According to a study by McKinsey, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this does not happen. Additionally, 78% of consumers said personalization makes them more likely to repurchase.

Kutt is a P2P sports and social gaming app that allows users to wager directly against each other on sports, politics and pop culture events; the ultimate ‘put-your-money-where-your-mouth-is’ platform that also acts as a social network for bettors.

“The Scrimmage integration was a no-brainer for us,” the founder of Kutt, Sim Harmon, said. “The custom rewards program incentivizes users to complete a variety of betting-related tasks, which results in more platform activity, and therefore revenue, for Kutt.”

More information on Scrimmage can be found on its website at Scrimmage .co and on their LinkedIn (@Scrimmage). You can start betting at Kutt at https:// Kutt .com and find their community on Twitter (@KuttBet).

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