Industry-leading sports betting company Bet7k has just closed a historic sponsorship deal. The Bet7k brand will debut in the most important football competition in South America this Wednesday, August 23rd.

The company signed a one-off sponsorship contract with the Colombian team Deportivo Pereira, a big surprise in this edition of Conmebol Libertadores. Bet7k will be the club’s master sponsor in the two games against Palmeiras valid for the quarterfinals of the most coveted tournament on the continent.

The first appearance of the Bet7k brand will take place this Wednesday night in the first leg, at the Hernán Ramirez Villegas stadium, in Colombia. The ball will roll from 9:30 pm (Brasília time) with broadcast on open TV, cable TV and streaming.

The return game will take place next Wednesday, August 30, at Allianz Parque, in São Paulo, where the bookmaker has a private box.
Bet7k brand internationalization

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The partnership with the current Colombian champions also presents a unique opportunity to internationalize the Bet7k brand, according to CEO Talita Lacerda. The objective is to increase the group’s exposure with a view to expanding its business to Latin America.

“Bet7k is going through a moment of stratospheric growth with a significant increase in the volume of bets, extremely engaged players and huge participation in our social networks. And, nothing better than betting on a club that is making history in its first participation in the most important competition in South American football�.

“We are extremely happy to insert our brand on the uniform of an international team in two decisive games that promise huge repercussions and strong emotions for millions of football fans. We are sure that it will be a memorable partnership for both parties�, he added.
A historic campaign deserves a historic partnership

In fact, Deportivo Pereira is making history in its first participation in the Libertadores. Colombian champion in 2022, the club qualified together with the traditional Boca Juniors (Argentina), in Group F, overcoming Monagas (Venezuela) and Colo-Colo (Chile).

In the round of 16, Bet7k’s new partner continued to knock down rivals much more used to the Libertadores dispute. In its first knockout round, Deportivo showed that it knows how to make the home advantage count and won by 1-0 against Independiente Del Valle (Ecuador).

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It was precisely this advantage that ensured the classification after the 1-1 tie in the return game. Now, the Colombian champions will try to surprise Palmeiras, current Brazilian champion and three-time champion of America.

The new partner of Bet7k will try to show that it has full conditions to face the considered favorites for the ‘Eternal Glory’, continuing its history now alongside Bet7k.
Bet7k sports partnerships

It should be noted that Bet7k understands very well the relevance of sport among the Brazilian public and seeks to value and diversify its actions on the national scene. Currently, the company sponsors the women’s futsal team Leoas da Serra, Flamengo Beach Soccer and soccer clubs from Mirassol, Bangu and Athletic (MG).

In addition, Bet7k strives to exalt each contract closed by creating informative and differentiated content on its social networks, such as the ‘Sponsored on the field’ board on game days of the teams supported with details of the matches, history of clashes, curiosities and ODDS of duels.