Industry News
Global Slot Machines Market Size in Focus: Envisioned at USD 13.4 Billion by 2030, At a CAGR Of 4.35% | Gambling Industry Evolution
Zion Market Research has published a new research report titled “Slot Machines Market By Machine Type (Single-Coin Slot Machines, Multiple-Coin/Multiple Payline Slot Machines, Buy-Your-Pay Slot Machines, Progressive Slot Machines, Multi-Game Slot Machines, Video/Touch-Screen Slot Machines, And Other Slot Machines), By Type (Digital And Mechanical), By Application (Casino And Other Applications), And By Region – Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030” in its research database.
“According to the latest research study, the demand of global Slot Machines Market size & share in terms of revenue was valued at USD 9.5 billion in 2022 and it is expected to surpass around USD 13.4 billion mark by 2030, growing at a compound annual growth rate (CAGR) of approximately 4.35% during the forecast period 2023 to 2030.”
What are Slot Machines? How big is the Slot Machines Industry?
Report Overview:
The global slot machines market size was worth around USD 9.5 billion in 2022 and is predicted to grow to around USD 13.4 billion by 2030 with a compound annual growth rate (CAGR) of roughly 4.35% between 2023 and 2030.
To play a slot machine, a player typically places a coin, token, barcode, or one of several other types of currency in the machine’s designated slot before pulling the machine’s handle or pressing a button to cause the symbols to spin and reveal the possible outcomes. Slot machines are classified as gambling machines. The outcomes of slot machine games are decided by a random number generator, which is a computer programme with its foundation in mathematics. A random set of numbers is selected by the programme, and those numbers determine which symbols are put forward to produce winning or losing results. It is anticipated that the growing number of casinos around the world would accelerate the growth of the slot machine sector. One of the most important contributors to a casino’s bottom line is its selection of slot machines. These machines provide amusement not just in casinos but also in bars and nightclubs all over the world. The usage of slot machines is subject to government regulation and must be certified in order to meet the requirements of the industry. Japan, the United States of America, Italy, Germany, Spain, and Australia, amongst other countries, are some of the important countries that have the biggest number of slot machines.
Our Free Sample Report Consists of the Following:
- Introduction, Overview, and in-depth industry analysis are all included in the 2023 updated report.
- The COVID-19 Pandemic Outbreak Impact Analysis is included in the package
- About 213+ Pages Research Report (Including Recent Research)
- Provide detailed chapter-by-chapter guidance on Request
- Updated Regional Analysis with Graphical Representation of Size, Share, and Trends for the Year 2023
- Includes Tables and figures have been updated
- The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis
- Zion Market Research research methodology
(Please note that the sample of this report has been modified to include the COVID-19 impact study prior to delivery.)
Global Slot Machines Market: Growth Factors
During the time period covered by this forecast, market expansion will be driven by the growing number of casinos located all over the world.
It is anticipated that the global market for slot machines will expand as a result of the expanding number of casinos located in various nations throughout the world. The casino industry has seen massive expansion over the course of the last several decades because to the rise of online gambling. Licenced casinos have been given the opportunity to expand into new areas as a result of the ongoing legalisation of activities related to gaming. A third factor that has contributed to the growth of the slot machine industry is the emergence of economies around the world that feature a sizeable number of casinos. According to Casino.org, which is an independent gaming authority, the WinStar World Casino & Resort in Oklahoma, which is located in the United States, was the largest casino in the entire world as of the year 2022. The gambling floor at the casino spans around 600,000 square feet. The Venetian Macao, China, was home to the world’s second-largest casino, which encompassed a total floor space of around 546,000 square feet.
The American Gaming Association projects that there will be 468 commercial casinos operating in the United States by the year 2022. This represents an increase from the previous projection of 466 units in 2021. Nevada (about USD 14,842 million), Pennsylvania (approximately USD 5,343 million), New Jersey (approximately USD 5,211 million), New York (approximately USD 4,228 million), and Michigan (approximately USD 3,258 million), amongst other states, will be some of the important states with the largest gross gaming revenue of casinos in 2022.
As of the year 2022, the European Casino Association (ECA) estimated that there were approximately 900 casinos spread throughout 28 nations in Europe. According to the European Gaming and Betting Association, the casino was the most important online gambling category in terms of revenue in 2022. This segment was responsible for around EUR 14.9 billion gross gaming revenue, which was an increase of approximately 9.56% year-on-year. Additionally, this segment represented approximately 39% of online gambling revenue share in Europe during the same year.
Policies implemented by governments and regulatory bodies within the gaming sector with the intention of restricting market expansion
Numerous nations throughout the world, including Qatar, the United Arab Emirates, Brunei, Cambodia, Singapore, Poland, and India, amongst a great number of others, have either partially or totally outlawed casinos and gambling establishments. Slot machines are ubiquitous throughout a casino’s gaming floor. The gaming industry is regulated in a variety of nations in accordance with their own local laws and agencies. For instance, commercial casinos and gambling are not permitted in India, with the exception of certain regions such as Goa, Sikkim, and Daman. After the Goa, Daman, and Diu Public gaming Act was signed into law in 1976, the state of Goa made the decision to legalise gaming. In addition, according to the rules set forth by the local regulatory organisations in the United Arab Emirates, gambling is expressly prohibited. Participation in any form of gambling activity can result in a hefty fine or a sentence to prison time according to the laws of the United Arab Emirates (UAE). In addition, according to the Government of Singapore, gambling is regulated in Singapore through stringent laws and regulations. This is done in order to maintain law and order and to minimise the potential harm that gaming could cause to society. Following the bill’s passage into law by the Singapore parliament in March 2022, the Gambling Control Act 2022 and the Gambling Regulatory Authority of Singapore Act 2022 went into force in the country in September 2022. Both of these pieces of legislation dealt with gambling in some capacity. It is anticipated that these laws will act as a barrier to the expansion of the slot machine sector.
Report Scope
| Report Attribute | Details |
| Market Size in 2022 | USD 9.5 billion |
| Projected Market Size in 2030 | USD 13.4 billion |
| CAGR Growth Rate | 4.35% CAGR |
| Base Year | 2022 |
| Forecast Years | 2023-2030 |
| Key Market Players | AGS LLC, Ainsworth Game Technology Limited, AMATIC Industries GmbH, Apollo Games, Aries Technology LLC, Aristocrat, Aruze Gaming America Inc., Eclipse Gaming, Everi Holdings Inc., IGT, Incredible Technologies Inc., Inspired Entertainment Inc., INTERBLOCK LUXURY GAMING PRODUCTS, Konami Gaming Inc., NOVOMATIC AG, Recreativos Franco S.A., Scientific Games, and UNIVERSAL ENTERTAINMENT. |
| Key Segment | By Machine Type, By Type, By Application, and By Region |
| Major Regions Covered | North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa |
| Purchase Options | Request customized purchase options to meet your research needs. |
Slot Machines Market: Segmentation Analysis
The market for slot machines around the world may be broken down into four distinct categories: the machine type, the type, the application, and the region.
The global market for slot machines can be broken down into several different groups based on the types of machines available. These divisions include single-coin slot machines, multiple-coin/multiple pay line slot machines, buy-your-pay slot machines, progressive slot machines, multi-game slot machines, video/touch-screen slot machines and other slot machines. Slot machines that accept numerous coins and have several pay lines currently have a dominant position on the global market. This is due to the fact that these machines have a greater potential for winning and produce more satisfying outcomes. IGT and Aristocrat are two of the most prominent names in the industry when it comes to the production of slot machines with numerous coins and several pay lines.
The slot machine industry can be broken down into two categories, digital and mechanical, depending on the games offered. In 2022, the digital sector held the lion’s share of the market share. Digital slot machines are gradually taking the place of traditional mechanical slot machines with reels that may be spun. In comparison to the traditional mechanical slot machines, modern digital slot machines are more appealing and catch the eye.
Casino applications make up one section of the worldwide market, while other applications make up the other segment. At the moment, the casino sector leads the pack in terms of revenue generated by slot machines. One of the most important aspects of a casino’s business that contributes to the vast majority of its revenue is the video slot machines. Casinos are more popular in countries where gaming laws are less stringent. The United States of America, Japan, and a few more nations are included in this group. It is anticipated that the steadily increasing per capita income in these countries will further strengthen the sector.
The global Slot Machines market is segmented as follows:
By Machine Type
- Single-Coin Slot Machines
- Multiple-Coin/Multiple Payline Slot Machines
- Buy-Your-Pay Slot Machines
- Progressive Slot Machines
- Multi-Game Slot Machines
- Video/Touch-Screen Slot Machines
- Other Slot Machines
By Type
- Digital
- Mechanical
By Application
- Casino
- Other Applications
Competitive Landscape
Some of the main competitors dominating the global Slot Machines market include –
- AGS LLC
- Ainsworth Game Technology Limited
- AMATIC Industries GmbH
- Apollo Games
- Aries Technology LLC
- Aristocrat
- Aruze Gaming America Inc.
- Eclipse Gaming
- Everi Holdings Inc.
- IGT
- Incredible Technologies Inc.
- Inspired Entertainment Inc.
- INTERBLOCK LUXURY GAMING PRODUCTS
- Konami Gaming Inc.
- NOVOMATIC AG
- Recreativos Franco S.A.
- Scientific Games
- UNIVERSAL ENTERTAINMENT
Key Insights from Primary Research:
- According to the analysis shared by our research forecaster, the Slot Machines market is likely to expand at a CAGR of around 4.35% during the forecast period (2023-2030).
- In terms of revenue, the Slot Machines market size was valued at around US$ 9.5 billion in 2022 and is projected to reach US$ 13.4 billion by 2030.
- The global slot machines market is projected to grow at a significant rate due to the increasing number of casinos, worldwide.
- Based on machine type segmentation, multiple-coin/multiple pay line slot machines were predicted to show maximum market share in the year 2022.
- Based on type, digital was the leading revenue generator in 2022.
- Based on application segmentation, casino was the leading revenue-generating application in 2022.
- On the basis of region, North America was the leading revenue generator in 2022.
Key questions answered in this report:
- What is the market size and growth rate forecast for Slot Machines industry?
- What are the main driving factors propelling the Slot Machines Market forward?
- What are the leading companies in the Slot Machines Industry?
- What segments does the Slot Machines Market cover?
- How can I receive a free copy of the Slot Machines Market sample report and company profiles?
Key Offerings:
- Market Size & Forecast by Revenue | 2023−2030
- Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities
- Market Segmentation – A detailed analysis By Machine Type, By Type, By Application, and By Region
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
Regional Analysis:
North America to lead the market during the forecast period
The global slot machines market growth is expected to be driven by North America, during the forecast period. The U.S. is the key revenue generator for the slot machine industry in the region. As per the American Gaming Association, total consumer spending on commercial casino gaming & sports betting in the United States reached USD 60.46 billion in 2022, registering a growth rate of around 14% compared to the previous year. Further, in the first five months of 2023, commercial gaming revenue reached around USD 27.59 billion, witnessing a growth rate of around 12.4% compared to the same period in the previous year. Specifically, in May 2023, slot machines generated USD 2.98 billion of revenue, up by 1.3%. Moreover, according to the American Gaming Association, total commercial casino direct gaming tax revenue in the United States reached USD 13.49 billion, witnessing a growth rate of around 15.3% compared to the previous year.
In Asia Pacific, countries such as Japan, Australia, and China are the key revenue generator in the regional slot machine industry. In Japan, slot machines are often called Pachinko or Pachislo. According to the National Police Agency, the number of pachinko parlors operating in Japan accounted for around 7.67 thousand in 2022, registering a decline rate of around 9.34% compared to the previous year. Most forms of gambling are banned in the country; however, pachinko is kept as an exception. In Japan, Pachinko parlors can be found all over the country and they are operated by private firms. In April 2023, Japan government approved a plan to build a casino in Osaka to attract tourists & related incomes. The casino is likely to be a part of an integrated resort facility. The casino is expected to come online by 2029.
In Australia, slot machines are often called Pokies. Globally, slot machines are found generally in casinos, however, in Australia, they can be found everywhere. The gambling industry or Pokies is legal & well-regulated in the country. Australia accounts for around 20% of the global gaming machines. New South Wales (NSW) accounts for the majority of the slot machines in clubs & hotels. According to the New South Wales (NSW) government, the number of electronic gaming machines in clubs, as of 30 November 2022, accounted for 64,444 units in the region. Moreover, in hotels, the number of electronic gaming machines, as of 30 November 2022, accounted for 22,428 units in the NSW region.
By Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- France
- UK
- Spain
- Germany
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia Pacific
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
Amatic Industries has teamed up with long-standing local partner Comatel to wow the crowds at premier gaming expo FIJMA Madrid. Together, the two are presenting a comprehensive display of solutions at the show running until May 9 at IFEMA, Madrid.
There are different Gemini configurations, each including a mix of the best slot games of Amatic’s library, 5 games of the Multi Link collection and the table game classics roulette, baccarat, SicBo and blackjack, with the possibility to connect them to a physical roulette wheel.
Viva Vegas is a gaming concept specially developed for the Spanish market. In addition to the traditional slot games, the new “King of Fichas” feature has been implemented, allowing players access to a much wider range of games only playable with the so-called “Fichas”. There are three different versions playable on various game cabinets.
With the Revo III configuration, the players get offered the table game classics roulette, baccarat, SicBo and blackjack with the advantage to play the additional “Go for Gold deluxe” feature from all games. Within this configuration, the players have now the possibility to place up to five golden Jetons on the “Go for Gold deluxe” feature.
“We are delighted to exhibit alongside our valued partner Comatel at FIJMA Madrid. Through our longstanding collaboration, we have built a strong foundation of trust and innovation. Together, we look forward to showcasing our latest gaming solutions and providing attendees with a glimpse into the future of entertainment,” said a sales representative at Amatic Industries.
The post Amatic and Comatel Present Innovative Gaming Solutions at FIJMA Madrid appeared first on European Gaming Industry News.
With Filip Podborschi, SEO Strategist at The Unit
From our experience in SEO in igaming, there are a number of areas where we see room for improvement and common mistakes which can be rectified. Let’s take a look at these facets of SEO one by one, with our best tips for how to make sure you can maximise your search ranking and drive more volume to your website.
Keyword strategy
The first thing operators should do in this area is identify the best performing keywords that result in higher search volumes on each post. It’s pages that rank rather than websites, so you need a different search intent on each page, and that increases the list of keywords you’re ranking for.
The way to do this is by checking the search volume, and then implementing the keywords according to SEO best practices, which means having primary and secondary keywords and adjusting repetition accordingly.
The common mistake we see here is that companies don’t go into enough depth when conducting competitive analysis; especially when they’re new to the industry. Identifying what exactly your competitors are doing regarding SEO is harder than it looks, and it’s an area where marketing agencies tend to be quite lazy. They may use some tools which will show the standout competitors by algorithm, but they won’t crawl for long enough to ascertain what services they offer and provide a comparison with their client’s service. You need to find out which sites could be ranking better than you, and why.
We also see issues with the ranking of sites based on the user’s location. For example, you may have a website that ranks well in Canada, and when I as a user based in Romania search for that category, I’m not going to get the same list of results as a user who is based in Canada. The best thing to do is use a VPN to gauge how your websites are ranking and performing with your specific audience in your domestic geographical area.
SEO tags optimisation
With SEO tags, which are essentially the page title and description you see on the search engine results page, the page title has the highest ranking power. Google will first check the page title to get an idea of what the page is about and what searches it is relevant for. It will then check the H1 and the content, and it may look through the H2 as well.
A common issue here is some websites have templated SEO tags, especially for the inner pages, so it’s more of a formula within the code to generate a random structure. It is very obvious they are templated and that the operator doesn’t really care about the length.
The key thing with tags is to make sure your pages have titles that don’t exceed the ideal length. This is a big mistake if you get this wrong, and it is very important to optimise your titles. SEO tags can be optimised around keywords. Once doing so, it is very important to prioritise your main pages. If you have 10 pages as part of the main menu, then you should optimise those, before optimising the inner pages.
Identifying duplicate pages is also important, as well as making sure meta inscriptions include CTAs; those inscriptions don’t impact rankings directly, but they do impact the CTR. You have to do that without being too spammy though, so it’s advisable to avoid words like ‘sale’ or calls to “CLICK HERE NOW”.
Headings
Keywords must be implemented in headings; especially in H1s and H2s. Make sure not to overuse H2s and keep them optimised for content value.
If we structure the ranking power of the elements that are bringing results, we would optimise with the page title first, H1 second, content third and H2s fourth. It is better to have five H2s with three of them being optimised around the same search intent that is highlighted in H1, than it is to have 3/10 optimised around keywords. Too many H2s will just confuse Google about your search intent. You can have similar search intent as with H1s, and also have H3s and H4s to highlight value to the reader.
Interlinking strategy
Interlinking between pages is often missing. I’m not talking about interlinking from the main menu, as every page has the ability for you to go back, but I’m talking about interlinking within content, which Google considers to be much more important, because it cares about the relevancy. Google will consider pages with high-quality content as a higher authority page.
Our advice would be to implement anchor links on both branded and non-branded keywords. You should make sure there is an anchor link to the parent page. For example, domain.com/blog is a parent for domain.com/blog/igaming-seo.
It’s very important to have child pages linking to the parent page, passing authority to the parent page. Having that interlinked structure will pass more authority to that parent page.
To explain that in a little more detail, let’s say you have a sportsbook page with 10 more child pages that reflect a particular set of sports. Having each of those 10 pages optimised so they have some authority and linking them to the parent page would pass authority to that parent page. Parent pages usually have a keyword with higher search volume, and passing as much authority as you can to the child page is very important. Too often websites lack content on child pages.
The future of SEO and experience needed
Going forward, we see AI as one of the most significant developments in SEO. At this point, we are not able to rank user engagement in AI, and it is important to keep yourself updated with how Google is reacting to this.
Google in time may provide additional options if you want to be eligible for a particular set of results in that environment. Keep an eye on what features it will offer and the types of websites. Google may consider implementing specific types of results for betting, such as displaying odds or a comparison of odds from three or four sites at the same time.
With all these issues, it is vital to have the relevant experience on board, particularly when it comes to the skill of conducting very in-depth competitor analysis, and this is something The Unit can provide. Conducting competitor analysis is something we have done across several industries, and not just in igaming. The main strength you can have with SEO is to know your competitors inside out, and those skills can be adjusted based on your needs.
The post The untapped potential of SEO in iGaming appeared first on European Gaming Industry News.
Industry News
IGT Expands Footprint in Spain’s ‘Salones’ Sector with Launch of New Multi-level Progressive Theme
International Game Technology PLC announced that its latest multi-level progressive (MLP) game, Diamond Mania, has launched in Spain’s Amusement with Prize (AWP) “salones” sector. Diamond Mania will follow the success of IGT’s Magic Fortune Link AWP game in Spain, a high-performing title that recently surpassed a 1000-unit deployment milestone.
“IGT is committed to growing its footprint in Spain by supplying researched-backed, market-attuned games that meet the player preferences in the region. Building on the successful deployment of IGT’s debut title for the salones sector, Magic Fortune Link, we are excited to expand our offering to include Diamond Mania, a unique multi-game jackpot that can help operators achieve excellent results and diversify their gaming floors,” said Maria Aldana, IGT Director of Sales Western Europe and Africa.
Specifically adapted for the salones market, Diamond Mania features four lively base game themes: Samurai Takeo, Majestic Stallion, Ramosis Treasures and Wish Mistress. Featuring proven mechanics for a highly engaging experience for players, Diamond Mania offers three special bonuses, a reel boost, a prize boost and a jackpot bonus, which can combine to activate the super games and mega games features and ultimately lead to the chance to win one of the four progressive jackpots.
Diamond Mania is available on the BINTIA 27-inch multi-game cabinet, which offers dual HD monitors and a topper option for casino-like styling. It features an ergonomic design, programmable LED lighting, vivid high-resolution graphics, an immersive sound system and can be configured with the TITO function.
The game will be exclusively distributed through Orenes Grupo, Spain’s salones sector market leader in operations and gaming machine distribution. Later this year, IGT plans to introduce Treasure Box, the Company’s third MLP developed specifically for Spain’s salones sector, which represents approximately 3000 gaming and bingo halls.
The post IGT Expands Footprint in Spain’s ‘Salones’ Sector with Launch of New Multi-level Progressive Theme appeared first on European Gaming Industry News.
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