Brad Thompson
Pollard Banknote Congratulates BCLC on the Launch of Canada’s First JAWS Instant Game
Pollard Banknote Limited has congratulated the British Columbia Lottery Corporation (BCLC) on the launch of Canada’s first Scratch & Win instant ticket based on JAWS, the original summer blockbuster from Universal Pictures and Amblin Entertainment. This brand-new $5 game invites players to relive all the excitement of the Academy Award-winning movie in an entertaining new way. In its first three weeks on the market, the game has achieved sales of more than $1.6 million.
This summer marks 48 years since JAWS premiered in theatres. BCLC’s ticket, designed by Pollard Banknote, pays homage to the memorable movie poster, featuring iconic imagery that commands attention at retail. With a top prize of $100,000, the suspense of revealing the winning numbers is matched only by the suspense of waiting for the killer shark to appear onscreen.
The game is supported by a multifaceted marketing campaign produced by Pollard Banknote, which includes extensive social media support, digital terminal signage, and additional merchandise prizing, all leveraging the nostalgic visual assets of the original blockbuster.
“It’s safe to say this ticket has made a big splash with players. This fun addition to our Scratch & Win portfolio is a hit with our players, conjuring up nostalgia for an iconic summer blockbuster movie,” said Shirley Park, Senior Product Specialist at BCLC.
“We congratulate BCLC on the successful launch of Canada’s first Scratch & Win instant ticket based on JAWS. Our licensed games portfolio continues to grow with the addition of compelling new properties that we know will make great games. Thanks to BCLC’s player-first approach to its Scratch & Win portfolio, we’ve got another summer blockbuster on our hands,” said Brad Thompson, VP of Sales & Marketing at Pollard Banknote.
Pollard Banknote Limited has congratulated the British Columbia Lottery Corporation (BCLC) on the launch of Ticket to Ride, the lottery industry’s first-ever instant ticket based on Days of Wonder’s Ticket to Ride, an acclaimed board game in which players compete to claim routes, connect cities, and build the longest rail line. Featuring a top prize of $50,000 and a wild card bonus, BCLC players are on the fast track to experience all the fun of the award-winning board game in an entertaining new way.
As summer travel plans kick into gear, the $3 ticket takes British Columbians on a trip across Canada with colourful, Pollard Banknote-designed artwork that echoes the look and feel of the board game. Leveraging the ever-popular lucky lines play mechanic, players embark on a cross-country adventure to reveal all four numbers within the same-coloured rail line. A wild card bonus provides players with an extra chance to hop aboard for a cash prize. The Ticket to Ride board game rocketed to fame after winning the prestigious Spiel des Jahres prize in 2004 and has sold over 10 million copies in more than 50 countries worldwide.
The inaugural instant ticket launch features an integrated and multi-faceted marketing program supported by Pollard Banknote, which includes an engaging social media campaign and the production of a how-to-play video for BCLC’s website.
“We are delighted to offer British Columbians a brand new way to experience the fun and the spirit of Ticket to Ride this summer. Collaborating with Pollard Banknote has resulted in a great new game that will provide our players with many moments of excitement and adventure, and is a welcome addition to our Scratch & Win portfolio,” Erin Neoh, Senior Product Specialist of Instant Games at BCLC.
“We congratulate BCLC on being the first to market with its exciting new Ticket to Ride Scratch & Win game. Our licensed portfolio features many established game brands, such as Ticket to Ride, which translate seamlessly into engaging instant tickets for all types of players. We’re confident that British Columbians will embrace the thrill of this exciting new game,” Brad Thompson, VP of Sales & Marketing at Pollard Banknote, said.
BANDAI NAMCO Entertainment America
Pollard Banknote Limited Re-adds Ms.PAC-MAN to its Brand Portfolio
Pollard Banknote Limited has announced that Ms.PAC-MAN, the iconic pop-culture powerhouse, has re-joined its portfolio of licensed properties.
Under license from BANDAI NAMCO Entertainment America Inc., Ms.PAC-MAN fits seamlessly into Pollard Banknote’s Retro Collection – an ever-growing and diversified selection of recognizable retro brands including PAC-MAN, GALAGA, and DIG DUG.
Originally introduced in 1981, Ms.PAC-MAN is credited as the first female arcade game character, and a key driver in the popularity of gaming among women. The game’s simple, yet exciting, play style contributed to the brand’s considerable success, eventually becoming the fourth highest-selling arcade game of all time and placing fifth on Time Magazine’s list of “The 50 Best Video Games of All Time.”
Ms.PAC-MAN has multi-generational appeal, notably among the 22 to 54-year-old demographic, and 90% brand recognition, making an instant ticket featuring Ms.PAC-MAN a perfect fit for any lottery.
“We are thrilled to re-introduce this strong female lead into the lottery market and know that lottery customers will eat up instant tickets featuring Ms.PAC-MAN, like she ate up POWER-PELLETS in the original arcade classic. Lotteries throughout North America have achieved great success when combining Pollard Banknote’s licensed games iconography with our stunning ticket art and entertaining gameplay, and we are certain that the same will be true with instant tickets that feature Ms.PAC-MAN,” Brad Thompson, VP for Sales & Marketing at Pollard Banknote, said.
Pollard Banknote Limited, congratulates BCLC, the British Columbia Lottery Corporation on the success of its $2 WWE® Scratch & Win instant ticket. This is the inaugural launch of the WWE® brand since it was added to Pollard Banknote’s Licensed Games Portfolio in 2019.
Based on the first five weeks of sales, the WWE® Scratch & Win game has sold 13 per cent higher than the average of all other non-holiday $2 games launched since 2017, attesting to the widespread allure of the WWE® brand. A multi-scene game featuring both WWE® Legends and WWE® Superstars, the instant ticket swiftly appealed to enthusiasts from a broad and diverse audience, spanning multiple generations. Players can choose between a retro-themed ticket featuring “Macho Man” Randy Savage, Bret “The Hitman” Hart, and “Stone Cold” Steve Austin, or a modern iconography sporting Triple H, John Cena, and Kofi Kingston. Whether players revere former WWE® Legends or present-day Superstars, there’s an instant ticket for every WWE® fan!
The $2 WWE® Scratch & Win game offers players a chance to win up to $20,000. For added awareness, BCLC ran a Facebook contest where players had the opportunity to win WWE®-branded merchandise, including Deluxe WWE® Championship Replica Title Belts. The promotion has resulted in a high social media engagement rate, validating the popularity of the brand.
“We are pleased with the initial launch and player excitement generated from our new WWE® instant ticket,” said Gladys Primeau, Category Manager, Instant Games, BCLC. “The brand’s popularity offers high entertainment value that inspires players’ interest and engagement. We look forward to continuing to explore innovative and fun new game themes and ideas to offer the best instant games to our players, to maximize our support of health care, education and community programs in British Columbia.”
“We are thrilled to congratulate BCLC on the success of its WWE® game, an engaging multi-scene instant ticket that leverages the appeal of a well-known brand with a passionate fan base,” said Brad Thompson, Vice President, Sales and Marketing, Pollard Banknote. “We are excited to continue working with BCLC and help strengthen its instant-ticket portfolio with innovative lottery products supported by our comprehensive turnkey programs to further expand its player base, as we’ve been doing for over three decades.”
The Province of British Columbia founded BCLC 35 years ago with the purpose of giving back to the citizens of B.C. and helping communities grow. Since 1985, BCLC has delivered $25 billion in net income to support communities, provincial programs and services, charities and major events that have helped shape B.C.
SOURCE Pollard Banknote Limited
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