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Conferences

LAC 2017 – Speaker Interview with Jonathan Epstein of Sentient Technologies

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Last week iGB Affiliate spoke with the CMO of Sentient Technologies, Jonathan Epstein. Jon gave them a few insights into artificial intelligence ahead of his talk on disruptive technologies on Saturday at LAC 2017.

Jonathan Epstein is the chief marketing officer of Sentient Technologies, one of the best-funded independent artificial intelligence company. In that role, he oversees all marketing strategy and execution for Sentient’s two Intelligent Commerce products: Sentient Ascend, the AI-powered CRO solution which has ushered in the era of massively multivariate testing, and Sentient Aware, which uses AI to create product-driven customer experiences for the world’s leading retailers.

Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions.

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

Jon: Affiliate marketers that are able to master the use of artificial intelligence to win customers for their clients will have a profound advantage over those using legacy techniques. AI promises to bring new levels of profitability to affiliate marketers that utilize it correctly.

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Artificial intelligence is enabling new – and better – ways of finding and winning customers. The affiliate marketing and e-commerce winners and losers of the next decade will be determined in large part by how retailers leverage AI (or not) to better personalize and optimize their landing pages and customer interactions. Attendees to this session will get an overview of how AI is already reshaping affiliate marketing and e-commerce today, and what they can look for from AI solutions just around the corner.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Jon: How they can use AI today (vs. 5 years from now) to impact the key drivers of their affiliate programs – customer acquisition and conversion.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Jon: The models of affiliate marketing mean that the performance lifts that AI can bring to the discipline go straight to the bottom line. We see the affiliate marketing segment as a key adopter and beneficiary of AI technologies, and LAC 2017 brings together the leaders from a leading sector of affiliate marketing.

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iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Jon: Our goals are to use the event to meet and learn from affiliate marketing leaders in the gaming sector as well as leaders in the gaming sector itself. I hope to meet and network with these leaders, and learn more about the challenges they share with other marketers, with other affiliate marketers, and those that are unique to LAC.

If you are yet to register for LAC 2017, you can do so by clicking here.

 

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Bragg is attending the SBC Summit Latinoamérica 2023

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Join Bragg’s team at the SBC Summit Latinoamérica 2023, the premier conference and trade show for senior executives in the region. As a trusted industry leader already licensed in Colombia, we are excited to connect with casino and sportsbook operators to discuss exciting opportunities.

Explore our complete suite of iGaming platform technology and casino content as well as our state-of-the-art gamification toolset, Fuze™, which works across sports betting and casino products offering unique cross-sell mechanics.

Don’t miss the chance to meet our team at the event from September 19th to 21st in Miami.

Set up a meeting at [email protected]

¡Espero que nos vemos en Miami muy pronto!

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Conferences

Conferences IGaming: Discover the Key Trends in Online Gaming

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Conferences IGaming, a 100% virtual event, now has a launch date. It will take place on November 8, 2023, through its online platform.  This event promises to be a showcase for discussion and learning, addressing a series of exciting topics related to the world of iGaming, with its first edition focusing on Peru.

In this edition, five critical topics in the gaming industry will be addressed, including regulation, trends, eSports, Marketing Gambling, and user experience, among others. The conference is projected to become a vital meeting place for professionals and iGaming enthusiasts, allowing participants to delve into these key subjects and understand the ever-changing industry landscape in a digital format.

Regarding the participation of prominent panelists, Renzo Escalante, CEO of Play Advisors, one of the highlighted panelists at the event, shared his insightful observations: “Conferences IGaming is an excellent space to learn more about the industry and understand many processes that we often don’t know why they occur. Today, it is crucial to delve into certain topics to comprehend the industry’s movements. The era of empty strategies where players were few and easily recognizable is over; now, the universe is more extensive, and we are finally competing with the entire adult entertainment sector”.

Geraldine García, Marketing Corporate at Gaming Media, the organizing company of Conferences IGaming, expressed her enthusiasm, stating: “This first edition is centered on one of the most important markets in the region, Peru. That’s why we designed the virtual conferences to continue educating ourselves and exchanging ideas from anywhere in the world about the iGaming market and the best in the industry. We already appreciate everyone’s attendance; it will be a day full of knowledge”.

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Conferences IGaming aims to be an essential platform for understanding the latest trends, strategies, and challenges in the iGaming industry in Latin America. Participants can connect from anywhere in the world, making the event accessible and appealing to a global audience.

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SAGSE Latam in Buenos Aires to feature 47 conferences, 300 brands, new segment for the affiliate market

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The gambling industry is preparing for the upcoming 31st edition of the SAGSE Latam international exhibition, which will take place on April 19th and 20th at the Hilton Buenos Aires Hotel and Convention Center. Closed and exclusive event for operators, regulators and sponsors. With just one week to go, leading companies in the sector are finalizing the details to present their latest innovations and technological solutions at this key event for the industry.

During the two-day fair, attendees will have the opportunity to meet the main players in the Latin American gambling market and discover the most outstanding trends and business opportunities. In addition, on the second day of the fair, April 20th, the SAGSE Acquisition affiliate event will take place simultaneously, a unique opportunity for affiliates in the sector to establish business relationships and share experiences and knowledge.

Regarding the fair program, this year it will feature a wide variety of expert conferences and panels addressing key topics such as gambling regulation in Latin America, technology applied to the industry, or digital marketing, among others.

SAGSE Latam is a unique opportunity to learn about the latest trends and solutions in the gambling industry and establish high-level contacts in Latin America.

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