Last week the organizers of the London Affiliate Conference spoke with Lukasz Zelezny of uSwitch.com about his session: “Optimising site structure for indexing” taking place in London this February.
Lukasz Zelezny is the head of organic acquisition at uSwitch.com, which is a UK based price comparison website. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is one of those hands-on person, spending lots of his time keeping up to date with the changes in the technology of online marketing. You can have a look at his full profile here.
Lukasz started his career 12 years ago in 2005, and has since been responsible for the organic performance of a number of companies including: Fleetway Travel, HomeAway, The Digital Property Group and Thomson Reuters.
iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?
Lukasz: Optimising site structure for indexing is relevant for everyone who has a website. Considering that the gaming industry is extremely competitive I strongly advice any head of digital and marketing director to attend and find how easily their company can stay few steps ahead of the competition.
iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?
Lukasz: Whether you’re starting out, have been working at in-house SEO department for a while, or just want to learn: discover how to optimise your website for indexing efficiently, save time and increase the outcome of your organic strategy. We’ll look at tools you can use to get things done and tips and tricks to get the results you and your business want.
I am not here to speak about fairy tales. I am going to share tactics ready to be implemented the same day. Cost effective, easy to manage, delivering results. I am going to teach what tools and metrics work. I am going to be as open as I can and share the knowledge I have gathered working 15 years in the SEO industry.
iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?
Lukasz: I have met a lot of people working in the gambling industry. I found the gambling industry a very challenging one and I believe I can generate a lot of so-called added value. I believe companies operating in the gambling industry need good SEO advice as organic traffic is the cheapest and one of the most effective traffic that exists.
iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?
Lukasz: As always on any event I will be at the venue before and after my presentation. Happy to answer more specific question asked individually. My point is to share 15 years of my experience with attendees who would like to know more about SEO and organic acquisition strategies.
Bragg is attending the SBC Summit Latinoamérica 2023
Join Bragg’s team at the SBC Summit Latinoamérica 2023, the premier conference and trade show for senior executives in the region. As a trusted industry leader already licensed in Colombia, we are excited to connect with casino and sportsbook operators to discuss exciting opportunities.
Explore our complete suite of iGaming platform technology and casino content as well as our state-of-the-art gamification toolset, Fuze, which works across sports betting and casino products offering unique cross-sell mechanics.
Don’t miss the chance to meet our team at the event from September 19th to 21st in Miami.
Set up a meeting at [email protected]
¡Espero que nos vemos en Miami muy pronto!
Conferences IGaming: Discover the Key Trends in Online Gaming
Conferences IGaming, a 100% virtual event, now has a launch date. It will take place on November 8, 2023, through its online platform. This event promises to be a showcase for discussion and learning, addressing a series of exciting topics related to the world of iGaming, with its first edition focusing on Peru.
In this edition, five critical topics in the gaming industry will be addressed, including regulation, trends, eSports, Marketing Gambling, and user experience, among others. The conference is projected to become a vital meeting place for professionals and iGaming enthusiasts, allowing participants to delve into these key subjects and understand the ever-changing industry landscape in a digital format.
Regarding the participation of prominent panelists, Renzo Escalante, CEO of Play Advisors, one of the highlighted panelists at the event, shared his insightful observations: “Conferences IGaming is an excellent space to learn more about the industry and understand many processes that we often don’t know why they occur. Today, it is crucial to delve into certain topics to comprehend the industry’s movements. The era of empty strategies where players were few and easily recognizable is over; now, the universe is more extensive, and we are finally competing with the entire adult entertainment sector”.
Geraldine García, Marketing Corporate at Gaming Media, the organizing company of Conferences IGaming, expressed her enthusiasm, stating: “This first edition is centered on one of the most important markets in the region, Peru. That’s why we designed the virtual conferences to continue educating ourselves and exchanging ideas from anywhere in the world about the iGaming market and the best in the industry. We already appreciate everyone’s attendance; it will be a day full of knowledge”.
Conferences IGaming aims to be an essential platform for understanding the latest trends, strategies, and challenges in the iGaming industry in Latin America. Participants can connect from anywhere in the world, making the event accessible and appealing to a global audience.
SAGSE Latam in Buenos Aires to feature 47 conferences, 300 brands, new segment for the affiliate market
The gambling industry is preparing for the upcoming 31st edition of the SAGSE Latam international exhibition, which will take place on April 19th and 20th at the Hilton Buenos Aires Hotel and Convention Center. Closed and exclusive event for operators, regulators and sponsors. With just one week to go, leading companies in the sector are finalizing the details to present their latest innovations and technological solutions at this key event for the industry.
During the two-day fair, attendees will have the opportunity to meet the main players in the Latin American gambling market and discover the most outstanding trends and business opportunities. In addition, on the second day of the fair, April 20th, the SAGSE Acquisition affiliate event will take place simultaneously, a unique opportunity for affiliates in the sector to establish business relationships and share experiences and knowledge.
Regarding the fair program, this year it will feature a wide variety of expert conferences and panels addressing key topics such as gambling regulation in Latin America, technology applied to the industry, or digital marketing, among others.
SAGSE Latam is a unique opportunity to learn about the latest trends and solutions in the gambling industry and establish high-level contacts in Latin America.
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