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World’s First Animated Livestream To Feature Streamer Ninja, Rapper Logic And Adult Swim’s Rick And Morty Playing Fallout 76

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World's First Animated Livestream To Feature Streamer Ninja, Rapper Logic And Adult Swim's Rick And Morty Playing Fallout 76Reading Time: 4 minutes

 

Stream Conceived by Esports Agency Ader Airs November 8 on Twitch and Mixer

 

Gaming and animations fans are about to experience an industry first: a livestream where human and animated gamers play against each other. The groundbreaking livestream will feature popular streamer Tyler “Ninja” Blevins; one of hip-hop’s most successful artists, Logic; and the characters of television powerhouse Rick and Morty playing Bethesda Game Studios®‘ latest entry in the Fallout® universe, Fallout® 76.

The historic livestream event was conceived by Ader, the leading full-service esports agency connecting brands and publishers with the global gaming community. Designed to be an immersive experience, the concept for the livestream is to enable both the gamers and the user community to interact with the animated characters in a live gaming environment.

The livestream will stream Thursday, November 8 on Twitch and Mixer at 9:00 p.m. ET / 6:00 p.m. PT.

“We’re excited to provide Rick and Morty fans with the opportunity to interact with these iconic characters live as they join Ninja and Logic in the first multiplayer Fallout experience,” said Justin Warden, CEO of Ader. “Gaming audiences are interested in new and unique ways to connect with their favorite gamers, so we focus on creating experiences for our brand and publisher partners that are not only highly engaging but also push the boundaries creatively.”

Fallout 76 is the online prequel to the Fallout franchise where every surviving human is a real person. Discover a new and wild wasteland in the heart of West Virginia in what is the largest, most detailed open world in series history. Reclamation Day, 2102. Twenty-five years after the bombs fall, you and your fellow Vault Dwellers — chosen from the nation’s best and brightest – emerge into post-nuclear America. Play solo or join together as you explore, quest, build, and triumph against the wasteland’s greatest threats.

Fallout 76 releases worldwide on Wednesday, November 14.

“We’re thrilled to be a part of this unprecedented Fallout 76 streaming event with my absolute favorite TV show characters, Rick and Morty, the world’s biggest streamer in Ninja, and of course Logic, the chart-topping rapper from our very own hometown,” said Pete Hines, SVP of Global Marketing and Communications at Bethesda. “Ader has outdone themselves. We promise you’ve never seen anything like this before.”

Rick and Morty is the Emmy-winning, hit animated comedy series on Turner’s Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. The number one comedy on television in 2017, and most watched show with young adults during its third season, Rick and Morty has also broken new ground by connecting with fans across multiple online and in-person platforms, making it a natural partner for this gaming industry first.

“Adult Swim is always looking for new ways to create immersive, fan-first content. What could be better than the top personalities from the best show around, streaming, and music coming together in one epic gaming event,” said Jill King, senior vice-president of marketing and partnerships for Adult Swim.

Liquid Advertising represented Bethesda Softworks in dealings with Turner. Production service provided by Thunder Studios under Ader’s direction.

 

About Ader
Ader is the leading full-service esports agency connecting brands and publishers with the global gaming community, with clients including Audi, Disney, Coca-Cola, Marvel, Tencent, Amazon, Hershey’s and Miller Lite. Backed by proprietary real-time analytics, a custom creative team and an ecosystem of 2000+ influencers who are watched by 500+ million unique viewers, Ader is uniquely positioned to help brands reach a mass gaming audience through high-impact campaigns, experiences, events and influencers. Founded in 2015 as the first marketplace to connect brands with e-sports influencers on Twitch, Ader has a deep understanding of how brands can authentically engage with gamers across eSports, mobile, gaming and social media platforms.

About ZeniMax Media Inc.
ZeniMax Media is a privately owned media organization headquartered outside Washington DC with international publishing offices in LondonParisFrankfurt, Eindhoven, Hong KongTokyo, and Sydney. Through its subsidiaries, ZeniMax Media creates and publishes original interactive entertainment content for consoles, PCs, and handheld/wireless devices. ZeniMax Media divisions include Bethesda Softworks, Bethesda Game Studios, id Software, Arkane Studios, Tango Gameworks, MachineGames, ZeniMax Online Studios, ZeniMax Europe Ltd., ZeniMax Asia K.K., ZeniMax Asia Pacific Limited, and ZeniMax Australia Pty Ltd.

About Bethesda Softworks
Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®Fallout®, DOOM®QUAKE®Wolfenstein®Dishonored®The Evil Within™Prey® and RAGE®.

About Bethesda Game Studios
Bethesda Game Studios is the award-winning development team known around the world for its groundbreaking work on The Elder Scrolls series and the Fallout series. Creators of The Elder Scrolls IV: Oblivion®, the 2006 ‘Game of the Year’; Fallout® 3, the 2008 ‘Game of the Year’; The Elder Scrolls V: Skyrim®, the 2011 ‘Game of the Year’; Fallout® 4, the winner of more than 200 “Best Of” awards including the 2016 BAFTA and 2016 D.I.C.E. Game of the Year; and Fallout Shelter™,the award-winning mobile game with more than 100 million users. Bethesda Game Studios has earned its reputation as one of the industry’s most respected and accomplished game development studios.

The Elder Scrolls, Skyrim, Oblivion, Bethesda Game Studios, Dishonored, Arkane, The Evil Within, PsychoBreak, Tango, Tango Gameworks, MachineGames, Prey, Nuka Cola, Bethesda Softworks, Bethesda, ZeniMax and their related logos are registered trademarks or trademarks of ZeniMax Media Inc. in the United States and/or in other countries. Fallout and its related logos (including Vault Boy) are registered trademarks or trademarks of Bethesda Softworks LLC in the United States and/or in other countries. id, id Software, id Tech, DOOM, QUAKE, Wolfenstein, RAGE and their related logos are registered trademarks or trademarks of id Software LLC in the United States and/or in other countries. Other product and company names referenced herein may be trademarks of their respective owners. All Rights Reserved.

About Adult Swim
Adult Swim (AdultSwim.com), launched in 2001, is Turner’s network offering original and acquired animated and live-action series for young adults.  Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network with persons 18-34 and 18-49 and is seen in 94 million U.S. homes.

Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult SwimBleacher ReportBoomerangCartoon NetworkCNNELEAGUEFilmStruckGreat Big StoryHLNiStreamPlanet, TBS, Turner Classic Movies (TCM)TNTtruTV and Turner Sports.



Source: Ader


Source: European Gaming Media

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Betway becomes official global betting partner of the Mzansi Super League T20

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Betway has agreed a three-year-deal to become the official betting partner of the Mzansi Super League T20 – further adding to its cricket sponsorship portfolio.

The tournament, which takes place in Johannesburg, Tshwane, Durban, Nelson Mandela Bay, Cape Town and Paarl, is broadcast live in the UK and the first fixtures have already provided some great action.

Former South African international AB de Villiers impressed the locals as he hit fifty in vain as Tshwane Spartans were beaten by Cape Town Blitz, while Nelson Mandela Bay Giants beat the Jozi Stars.

Betway’s latest seven-figure-deal comes just months after it was confirmed as the official betting partner of both the men’s and women’s Cricket West Indies (CWI) sides.

Betway’s Anthony Werkman, said: “We are really pleased to be on board at the start of this new look T20 tournament.

“Being involved as a global partner shows the ambition Betway has to become a recognised worldwide supporter of elite professional sport, and the names appearing in this tournament certainly fit that bill.

“I am sure that the crowds will enjoy the games and we look forward to delivering an exciting experience for our customers too over the next three years.”

Cricket South Africa CEO, Thabang Moroe, added: “We are thrilled to have sports betting brand, Betway, on board to join our roster of sponsors, all whom have committed to helping us take Mzansi T20 to the world through the game of cricket.”


Source: European Gaming Media

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Praesepe put faith in Project pokers

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Project has received what it is describing as a ‘substantial order’ from Praesepe, part of the Gauselmann group of companies, for its specialist poker themed games comprising Red Hot Poker, Jacks or Better and the Cat C lite, Hi Lo Poker.

Confirming the order, Praesepe’s Head of Gaming Machines, Nigel Davis, said:We have a long and successful history of working with Project, one of the industry’s leading independent machine innovators. Project was the first to fully understand poker and over the last decade has mastered the art of translating the dynamics of the game into an array of stylish B4, Cat C and Cat C lite machines. We’ve found that poker attracts a different segment of the player base into our venues. They don’t perceive themselves as being slots players but poker players, which means that as an operator we are not simply cannibalising spend from one machine to another. Attracting new income is the lifeblood of any business and poker themed games bring new customers into our venues. I am confident the Project pokers that we have ordered will further enhance the fantastic Cashino customer experience.

Project Managing Director, Tony Boulton stated:We are delighted at the faith shown by Praesepe in our products. We have spent a lot of time understanding the psyche of the poker player and working hard to deliver new and enhanced experiences for poker aficionados. Poker doesn’t go out of fashion, it works across machine categories and it can be deployed either as a stand alone machine or, as we’ve demonstrated in 5 Star Games, as part of a mixed game style compendium. Key to its success and its longevity is the fact that it generates differentiated income courtesy of its’ distinct player base.


Source: European Gaming Media

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Continent 8 Named “International Business of the Year” at the Isle of Man Newspapers Awards for Excellence

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Continent 8 Named “International Business of the Year” at the Isle of Man Newspapers Awards for ExcellenceReading Time: 2 minutes

 

Continent 8 Technologies, the award-winning, multi-jurisdictional global data solutions provider, has been named the 2018 “International Business of the Year” at the prestigious Isle of Man Newspapers Awards for Excellence held last night at the Villa Marina, Isle of Man.

This year, Continent 8 was shortlisted in the “International Business of the Year category” – one of the most sought after awards of the night. Now in its 13th year, the Awards for Excellence has recognised more than 300 local companies since the awards started, creating a unique opportunity to recognise success for companies, individuals, the public sector, and the charitable sector.

This is the second time Continent 8 has been recognised for success and innovation. In 2014, Continent 8 was honoured as the “Company of the Year”. At that time, the judges remarked that Continent 8 demonstrated a clear strategy, as well as innovative ways of sourcing and delivering service on and off island. They recognised that Continent 8 had a firmly established local and international profile and has served as a strong ambassador on behalf of the Island.

Continent 8’s CEO Michael Tobin stated about this year’s award, “We are truly honoured to be recognised as this year’s International Business of the Year. Our success and growth are directly attributed to our global team of experts, our ability to develop long-term partnerships, and by offering the most sophisticated, innovative, and reliable services to our customers.” Mr. Tobin, described the award as a “Humbling recognition of our relentless pursuit of service and innovation on a global scale and our commitment to the growth of the Isle of Man.”

In accepting the award on behalf of Continent 8 David Black thanked the organisers, judges, shareholders, the global team and led a touching tribute following the recent tragic loss of colleague, Paul Steer.

Continent 8 is an award-winning, multi-jurisdictional global network solutions provider that connects, manages, and secures the world’s most valuable information. Its advanced data centers and high-quality networks support critical online operations in both private and public-sector organisations in over 30 locations across Europethe United States and Asia. For more information visit www.continent8.com.


Source: European Gaming Media

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