William Hill is planning to launch online casinos in the US in the second half of 2020. Despite taking a hit to its results in Q1 2020, William Hill is determined to power up quickly in the second half of the year.
“In the US, where we offer online sports betting in four states, we continued to take wagers on alternative activities. Product development has accelerated throughout the period and we will be launching online casino in the second half of the year,” Ulrik Bengtsson, CEO of William Hill, said.
Bengtsson acknowledged that having online casinos to go hand-in-hand with sports betting would be of help to the company’s bottom line. He also commented on the “first demo of the product,” and expressed confidence that William Hill would adapt quickly.
He did caution, however, that regulatory approvals remain subject to circumstances beyond William Hill’s control, which has forced the company to tread cautiously and not overly on an imminent iGaming launch.