Vegas Golden Knights has signed a multi-year deal with UpickTrade, a sports betting recommendation service. Through the deal, UpickTrade has become the Official Sports Pick Service Partner of the Knights.
The partnership marks the first sponsorship deal between a Mexican-based company and an NHL club, as well as the first partnership between a professional sports franchise and a sports betting recommendation service.
As the official partner of Golden Knights, UpickTrade will be featured on Vegas Golden Knights web and social media platforms, as well as an in-game feature and in-arena branding on the boards.
“We are thrilled to partner with UpickTrade.com and become the first professional sports franchise to partner with a sports recommendation service. We are hopeful our fanbase will make UpickTrade.com a part of their sports pick betting process,” Mike Mungiello, Vice President of Global Partnerships at Golden Knights, said.
“As an Official Sports Recommendation Pick Service of the Vegas Golden Knights, it is a historic moment in the sports betting market. We are the first sports recommendation pick service to partner with a major professional sports franchise. The Vegas Golden Knights are a dynamic sports franchise that has been successful since their inaugural season in 2017. Our company, upicktrade.com also began in 2017 and has now grown to over 6,000 subscribers to our sports recommendations service worldwide!” Carlos Lazo Reyes, CEO of UpickTrade, said.