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The Ukrainian Premier League (UPL) has named online sportsbook operator VBET as the league’s new title sponsor for the next three years.

VBet will also sponsor the Ukrainian Super Cup, for which the 2021 edition takes place in Kyiv’s Olympic National Sports Complex on July 27.

“This is a new player in the Ukrainian market, which is serious about supporting Ukrainian football and developing sports in general,” UPL executive director Yevhen Dyky said.

“We are ready for a fruitful cooperation, which will help to further promote Ukrainian football and make it even more interesting for fans.”

“We are happy to work with one of the strongest leagues in Eastern Europe, which is progressing and becoming even stronger every year,” Anton Svitlychny, Head of VBet Ukraine’s partnership development department, said.

“This year, 16 professional clubs will play in the Ukrainian Premier League, which demonstrates the development of Ukrainian football and we are happy to be part of this process.”