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Society lottery operator The Health Lottery has appointed Mark Nash as its marketing director. The new role has been created to streamline the operator’s marketing by bringing together various functions that previously fell within other roles.

Nash will play an integral part in the planned relaunch of The Health Lottery’s website this summer, as well as the introduction of its new brand identity.

Lebby Eyres, CEO at The Health Lottery, said: “I’m delighted to welcome Mark to The Health Lottery. He has a proven track record in putting together marketing strategies, plans and campaigns for companies like Aviva and Hiscox and we are confident his experience will help us transform The Health Lottery brand and better communicate our core values to our customers.”

Nash added: “My aim is to make business and marketing strategies more customer-driven; successful marketing relies on understanding and addressing customer needs, ideally in a way that the competitors cannot. At both Aviva and Hiscox I set the target audiences, mapped out customer journeys and built marketing plans around the unique value the brands had to offer. I’m looking forward to doing the same for The Health Lottery.

“I’m especially excited about the opportunity to play a role in moving this heritage brand in a fresh direction and helping transform the business into a brand powered by innovative products and high-quality digital experiences for customers. My goal is to work with Lebby and the rest of the team to create a clear marketing strategy that is able to drive the business further forward and deliver growth.”

Nash was previously head of marketing strategy and planning at Aviva, within general insurance. He created the team from scratch and was responsible for managing a £10 million-plus budget. Prior to that, he was a senior marketing strategist at insurer Hiscox for six years.

His background also includes marketing positions at Samsung Electronics, Shine TV and News UK. His achievements include project managing large-scale advertising and PR campaigns supporting high-volume customer sales, such as those for The Sun’s £9.50 holidays and Samsung’s launch of the first industry smartwatch.