Australian lottery and betting operator Tabcorp Holdings has entered into an exciting new international partnership with the Major League Baseball (MLB). The deal positions TAB as the official wagering partner of the MLB in Australia.
TAB will bring exclusive MLB programming and promotions to Australian fans in TAB venues around the country, as well as via the TAB app and website.
The multi-year agreement will allow TAB’s 4400 live venues to have access to the MLB Network, which is the Major League Baseball’s 24/7 television channel. Venues will be able to air up to 10 live games per week. MLB fans in Australia will also have access to the MLB Network from home on the TAB website or TAB mobile app.
Australians will also get the chance to access exclusive MLB promotions including tickets, player experiences and competitions.
“There is growing demand for U.S. sports content in Australia, particularly among TAB punters. Baseball is America’s national pastime and this groundbreaking MLB deal – which complements our NBA and NFL partnerships – helps us to fulfill our ambition of being the home of US sport in Australia and to deliver superb experiences for our customers, both in venues and digitally via the app and website,” Adam Rytenskild, Tabcorp’s Managing Director for Wagering and Media, said.
“We are looking forward to working with Tabcorp to bring exciting baseball content to millions of fans in Australia via TAB and Sky. When the Los Angeles Dodgers and Arizona Diamondbacks played the Opening Series games at the historic Sydney Cricket Ground in 2014, we saw how much baseball resonated with Australian sports fans. We want to continue to help develop baseball in Australia and grow the game nationwide. Between TAB’s retail footprint and wagering expertise, we’re confident that this partnership is a significant step towards elevating baseball in Australia,” Kenny Gersh, MLB Executive Vice President for Gaming and New Business Ventures, said.