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SafeCharge, a Nuvei company, has partnered with the Polish bookmaker STS Gaming Group. As per the deal, SafeCharge will provide the platform and technology to enable STS to launch operations in the UK.

STS betting services to over 1 million customers in Europe and is the first Polish bookmaking business to secure a gaming licence in the UK regulated market. Obtaining the license is part of STS’s broader international growth strategy.

STS implemented SafeCharge’s Cashier, a feature-rich hosted solution that delivers rapid onboarding and is designed to optimise payment acceptance and withdrawals. With Cashier’s suite of built-in conversion-boosting features, risk management and traffic routing, STS benefits from both compliance with local gaming regulations and a proprietary platform that has proven to increase approval rates, while decreasing player abandonment.

“With sports betting at the core of our business and our continuing plans for geographic expansion, we sought a partner with a demonstrable industry track record to successfully expedite our strategy. We look forward to further developing our partnership with SafeCharge as part of our international growth plans,” Mateusz Juroszek, chief executive officer at STS, said.

“Companies operating in complex markets are seeking technology partners who can provide the hands-on experience and business intelligence needed to expand effectively and rapidly. Our team worked closely with STS to ensure they thrive not only in the U.K., but also leverage our platform to drive agile and scalable global growth,” Philip Fayer, chairman and CEO of Nuvei, said.

“We are delighted with our strong partnership with STS, an exceptionally successful company expanding its core brand into new regulated markets. We are well-positioned to address all of STS’s payment requirements to succeed in the U.K. market, in addition to facilitating their future expansion plans,” Yuval Ziv, managing director of digital payments at SafeCharge, said.