Global Leader in Sports Betting and iGaming Takes Chair of Red Knot; Sports Business Journal ‘Power Player’ and Four-Time Gaming Intelligence ‘Hot 50’ Nominee Assumes Board Leadership Role with World’s Only Sports, Sports Betting, iGaming and Gambling PR and Communications Agency
Red Knot has announced that Robin Chhabra, one of the most influential people in sports betting and iGaming M&A, has joined the PR and communications agency specializing in sports, sports betting and iGaming in the U.S., UK, Europe, Asia and worldwide.
Chhabra is currently President of Tekkorp Digital Acquisition Corp, and brings unrivalled experience of leadership and strategy in the retail and digital gaming industry to Red Knot, which has now established its U.S. base in Austin, Texas just one year after the founding of the agency in 2020. His resumé includes heading corporate strategy, M&A, and business development at two industry leaders, The Stars Group and William Hill, as well as serving as CEO of Fox Bet. Chhabra has been named as one of Gaming Intelligence’s ‘Hot 50’ on four separate occasions and as a ‘Power Player’ by Sports Business Journal.
“I am delighted to join Red Knot as Chairman, especially at such an exciting time for the agency as we grow in the U.S. and worldwide,” commented Robin Chhabra. “The U.S. market is seeing exponential growth in the sports, sports betting, and gaming sectors, and many of the companies I meet are crying out for deep specialist knowledge to help craft their communications to consumers, the trade and to potential investors and acquirers. I have worked with the Red Knot partners on a number of projects, globally and specifically in the USA, and their passion for the industry is infectious. I am excited to help the team continue its growth, both in the U.S. and worldwide.”
Red Knot was founded in 2020 by media and industry veterans Andy Clerkson, Rich Thorp, Camilla Wright and Romilly Evans to bring a fresh approach to PR and communications for the sport, gaming and betting world. Tom Webb joined as U.S. Head of Operations in 2021, adding to a partner group which has worked with some of the biggest names in sports, media, sports betting and gaming worldwide.
“Robin is one of our industry’s mightiest deal makers and no doubt the most connected man in sports betting and gaming,” added Red Knot Founder, Andy Clerkson. “His strategic guidance will help establish Red Knot as the sports betting sector’s go-to communications firm.”
Red Knot offers a diverse range of PR and communications services, from PR, brand and marketing strategy, to tactical services including press office functions, reputation management, crisis communications planning and activation, content creation, design and social media management. The agency is also experienced in monitoring, evaluation and reporting, enabling brands to work with Red Knot on all stages of PR and communications activities – from planning to activation, through to monitoring and evaluation.