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Sports Betting Industry Leader and Ex-Fox Bet CEO Robin Chhabra Named Chairman of Red Knot

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Global Leader in Sports Betting and iGaming Takes Chair of Red Knot; Sports Business Journal ‘Power Player’ and Four-Time Gaming Intelligence ‘Hot 50’ Nominee Assumes Board Leadership Role with World’s Only Sports, Sports Betting, iGaming and Gambling PR and Communications Agency

Red Knot has announced that Robin Chhabra, one of the most influential people in sports betting and iGaming M&A, has joined the PR and communications agency specializing in sports, sports betting and iGaming in the U.S., UK, Europe, Asia and worldwide.

Chhabra is currently President of Tekkorp Digital Acquisition Corp, and brings unrivalled experience of leadership and strategy in the retail and digital gaming industry to Red Knot, which has now established its U.S. base in Austin, Texas just one year after the founding of the agency in 2020. His resumé includes heading corporate strategy, M&A, and business development at two industry leaders, The Stars Group and William Hill, as well as serving as CEO of Fox Bet. Chhabra has been named as one of Gaming Intelligence’s ‘Hot 50’ on four separate occasions and as a ‘Power Player’ by Sports Business Journal.

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“I am delighted to join Red Knot as Chairman, especially at such an exciting time for the agency as we grow in the U.S. and worldwide,” commented Robin Chhabra. “The U.S. market is seeing exponential growth in the sports, sports betting, and gaming sectors, and many of the companies I meet are crying out for deep specialist knowledge to help craft their communications to consumers, the trade and to potential investors and acquirers. I have worked with the Red Knot partners on a number of projects, globally and specifically in the USA, and their passion for the industry is infectious. I am excited to help the team continue its growth, both in the U.S. and worldwide.”

Red Knot was founded in 2020 by media and industry veterans Andy Clerkson, Rich Thorp, Camilla Wright and Romilly Evans to bring a fresh approach to PR and communications for the sport, gaming and betting world. Tom Webb joined as U.S. Head of Operations in 2021, adding to a partner group which has worked with some of the biggest names in sports, media, sports betting and gaming worldwide.

“Robin is one of our industry’s mightiest deal makers and no doubt the most connected man in sports betting and gaming,” added Red Knot Founder, Andy Clerkson. “His strategic guidance will help establish Red Knot as the sports betting sector’s go-to communications firm.”

Red Knot offers a diverse range of PR and communications services, from PR, brand and marketing strategy, to tactical services including press office functions, reputation management, crisis communications planning and activation, content creation, design and social media management. The agency is also experienced in monitoring, evaluation and reporting, enabling brands to work with Red Knot on all stages of PR and communications activities – from planning to activation, through to monitoring and evaluation.

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BiS SiGMA Americas

GR8 Tech Brings “Best Workplace 2024” and Fresh LatAm Insights from BIS SiGMA Americas

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April 26, 2024

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GR8 Tech’s participation at the recent BIS SiGMA Americas event held in São Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.

A Closer Look at the Brazilian Market and Wider LatAm

“Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,” Evgen Belousov, GR8 Tech CEO.

The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.”

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Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.

Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”

Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.

Future Directions and Engagements

Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.

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Latest News

EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member

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3 hours ago

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April 26, 2024

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The EL Executive Committee has named Mr. Ionut-Valeriu Andrei as its newest member during its meeting on April 5. Mr. Andrei is the General Manager of Loteria Română since 2022, and succeeds Mr. Olgierd Cieslik, whose term as CEO of Totalisator Sportowy (Poland) has concluded.

”It is with great pleasure to welcome Mr Ionut-Valeriu Andrei as a new Executive Committee member. As an experienced executive, Mr Andrei has already contributed in various ways to our Association and the EL Executive Committee members trust he will continue to do so in the future,” Arjan van ‘t Veer, Secretary General of EL, said.

Mr Andrei will oversee the learning and development activities of EL. His appointment underscores the further commitment of the European Lotteries to inclusivity and collaboration among its members.

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”I am honoured to join the EL Executive Committee and look forward to working closely with my colleagues to advance the mission and values of the Association,” Ionut-Valeriu Andrei said.

Mr Andrei’s co-optation will be formalised during the upcoming EL General Assembly in Salzburg (Austria) on 17 June 2024.

The post EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member appeared first on European Gaming Industry News.

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Aristocrat Leisure Completes Acquisition of Neo Group Ltd. (f/k/a NeoGames) for $29.50 per Share

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April 26, 2024

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Neo Group Ltd. (formerly known as NeoGames S.A.), announced today that Aristocrat Leisure Limited, an entertainment and content creation company delivering world-leading mobile and casino games, has completed the previously announced acquisition of all of the outstanding ordinary shares of Neo for $29.50 per share in an all-cash transaction, representing an enterprise value of approximately $1.2 billion for Neo.

“We are excited to have successfully closed this transaction and joined forces with the Aristocrat team to further drive our success across iLottery, iGaming, and online sports betting,” said Moti Malul, Chief Executive Officer of Neo. “We firmly believe that this Transaction represents a great outcome for all of Neo’s shareholders, customers and employees. We are very grateful to all our stakeholders who have supported us since our inception. I would also like to thank all our employees for their commitment in making Neo the great company it is today.”

The transaction was announced on May 15, 2023.

The post Aristocrat Leisure Completes Acquisition of Neo Group Ltd. (f/k/a NeoGames) for $29.50 per Share appeared first on European Gaming Industry News.

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