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SOFTSWISS Casino Platform Launches Bonus API

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The SOFTSWISS Casino Platform is expanding its functionality by adding new features and updates, which contribute to player acquisition and retention. Bonus management via API is now available to our clients. The tool makes bonus management even more flexible and allows operators to add a new level of personalisation to bonuses for each player. Moreover, the Bonus API  by the SOFTSWISS Casino Platform enables clients to use the plethora of parameters and settings to craft unique bonuses. 

The Bonus API is a robust and secure tool for bonus automation. This new alternative to the built-in bonus module found in the Casino Platform’s back office allows clients to create and provide free spins, cash and lootbox bonuses tied to various events without changing bonus system settings. 

The interface will be especially appreciated by operators who want to extend bonus system possibilities. Via API, SOFTSWISS clients can run their own settings for a desirable bonus, and the system offers the appropriate bonus to a user with the most relevant gaming behaviour. The interface will feature player profile parameters to set up bonus rules. This will enrich the player experience, make the brand’s bonus policy more productive and reduce the waiting time for the bonus implementation. 

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This addition brings a player-centric approach, flexibility and process customisation to the front. The Bonus API satisfies clients’ requests and helps them create improved player bonuses. This is another step towards a smart casino management model for the SOFTSWISS Casino Platform team and their clients. 

“We strive to improve the SOFTSWISS Casino Platform by constantly introducing new functionality and making the product more flexible for our clients. The Bonus API is an excellent example of a tool which will help operators build long-term and fruitful relationships with players, prioritising a personal approach and boosting audience loyalty. Our team is committed to the SOFTSWISS Casino Platform’s ongoing evolution. We will continue to develop new top-notch technologies to provide our clients with exceptional service and leading innovations in iGaming,” – highlighted Darya Avtukhovich, Head of the Casino Platform at SOFTSWISS.

Several major clients have already tested the Bonus API. The product team will be further developing this interface.

SOFTSWISS Casino Platform is a comprehensive platform for launching a competitive and demanded iGaming brand. Along with integrated payment solutions and a multifunctional back office, the product also includes convenient instruments for managing games and player activity. Available as a part of SOFTSWISS solutions: White Label, Turnkey and Crypto Solution.

About SOFTSWISS 

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SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,300+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the the SOFTSWISS Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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BiS SiGMA Americas

GR8 Tech Brings “Best Workplace 2024” and Fresh LatAm Insights from BIS SiGMA Americas

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April 26, 2024

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GR8 Tech’s participation at the recent BIS SiGMA Americas event held in São Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.

A Closer Look at the Brazilian Market and Wider LatAm

“Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,” Evgen Belousov, GR8 Tech CEO.

The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.”

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Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.

Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”

Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.

Future Directions and Engagements

Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.

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Latest News

EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member

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3 hours ago

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April 26, 2024

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The EL Executive Committee has named Mr. Ionut-Valeriu Andrei as its newest member during its meeting on April 5. Mr. Andrei is the General Manager of Loteria Română since 2022, and succeeds Mr. Olgierd Cieslik, whose term as CEO of Totalisator Sportowy (Poland) has concluded.

”It is with great pleasure to welcome Mr Ionut-Valeriu Andrei as a new Executive Committee member. As an experienced executive, Mr Andrei has already contributed in various ways to our Association and the EL Executive Committee members trust he will continue to do so in the future,” Arjan van ‘t Veer, Secretary General of EL, said.

Mr Andrei will oversee the learning and development activities of EL. His appointment underscores the further commitment of the European Lotteries to inclusivity and collaboration among its members.

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”I am honoured to join the EL Executive Committee and look forward to working closely with my colleagues to advance the mission and values of the Association,” Ionut-Valeriu Andrei said.

Mr Andrei’s co-optation will be formalised during the upcoming EL General Assembly in Salzburg (Austria) on 17 June 2024.

The post EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member appeared first on European Gaming Industry News.

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Aristocrat Leisure Completes Acquisition of Neo Group Ltd. (f/k/a NeoGames) for $29.50 per Share

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3 hours ago

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April 26, 2024

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Neo Group Ltd. (formerly known as NeoGames S.A.), announced today that Aristocrat Leisure Limited, an entertainment and content creation company delivering world-leading mobile and casino games, has completed the previously announced acquisition of all of the outstanding ordinary shares of Neo for $29.50 per share in an all-cash transaction, representing an enterprise value of approximately $1.2 billion for Neo.

“We are excited to have successfully closed this transaction and joined forces with the Aristocrat team to further drive our success across iLottery, iGaming, and online sports betting,” said Moti Malul, Chief Executive Officer of Neo. “We firmly believe that this Transaction represents a great outcome for all of Neo’s shareholders, customers and employees. We are very grateful to all our stakeholders who have supported us since our inception. I would also like to thank all our employees for their commitment in making Neo the great company it is today.”

The transaction was announced on May 15, 2023.

The post Aristocrat Leisure Completes Acquisition of Neo Group Ltd. (f/k/a NeoGames) for $29.50 per Share appeared first on European Gaming Industry News.

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