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Sky Sports to reduce gambling advertisements

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British television conglomerate Sky Group has decided to cut the volume of gambling advertisement channels. It has drafted a new policy to allow only one such ad during any given commercial break. The new policy will be applicable for live football telecast in Sky Sports as well.

The new rule, which is intended to protect people with problem gambling behavior, will com into force only in August 2019 – about the time the next English Premier League season starts.

The advertisements of sports bookmakers, online casino and poker advertising will come under the new policy.

Sky Group is also developing new technology called AdSmart which will allow the viewers to block gambling ads when watching on both Sky and Virgin Media TV platforms. The new tool is expected to be ready by June 2020 across 140 channels, including Sky Sports.

Sky UK’s chief executive, Stephen van Rooyen, said the broadcaster “understood the concerns” of customers who were worried about the prevalence of gambling ads on TV – but argued the internet was a greater cause for concern.

“Thanks to regulation, TV has long been a safe space, and these changes will make it even safer,” he said. “But there is still a real danger online – and there will be until online platforms are regulated as tightly as TV.”

The move was hailed by Helen Undy, director of the Money and Mental Health Policy Institute, who said: “If you’re struggling with mental health problems, it can be very hard to manage your spending on gambling, and our supporters tell us that advertising plays a big part in compounding those difficulties.

“This is a really welcome step from Sky to empower customers who struggle with gambling by enabling them to opt out of gambling ads, and will no doubt be popular among other people too. It adds to the momentum across industries to tackle problem gambling.”

 

Source: CampaignUK


Source: European Gaming Media

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Betmotion Migrates to Patagonia Platform

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The Latin American Gaming Platform Betmotion has migrated its online gambling offering to a brand new omni-channel platform powered by Patagonia Entertainment. The mobile-first platform will give Betmotion customers an enhanced user experience.

Much of that market dominance has come from Betmotion’s sportsbook and Patagonia’s platform will build on that momentum thanks to its wide selection of world-class proprietary and third-party games.

These additional games will complement Betmotion’s market-leading iGaming offering. Betmotion now boasts of a one-stop-shop to satisfy all demand across the intricate LatAm territory. Players will be able to clearly differentiate between their bonus balance and real-money balance thanks to Patagonia’s independent wallet design.

Patagonia Entertainment’s platform will enable Betmotion.com to provide an unrivalled user experience and offering its customers a unique state-of-the-art home for entertainment.

“The first half of the year has been one of relentless growth for the business and our migration to the Patagonia Entertainment platform sets us up perfectly for accelerated expansion. Our mobile-first strategy and dedication to offering the best user experience possible is key to further success in LatAm,” Betmotion.com’s COO Luis Traversa said.

“Our omni-channel platform will enable Betmotion to diversify its offering and continue its strong growth in Latin America. We’re thrilled to welcome Betmotion as a partner and give our games extra exposure,” Victor Arias, Patagonia Entertainment’s Global Business Development Manager said.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betmotion Migrates to Patagonia Platform

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Wildz Casino Pairs Machine Learning and Automation with iGaming

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Wildz Casino has paired the Machine Learning and Automation with iGaming. Wildz Casino, powered by a Rootz platform, entered the gaming sector at a time when innovation and “Machine Learning” are emerging as dominant factors in this industry.

In the iGaming industry, the innovative team behind Wildz.com is leading the charge into a “Machine Learning” assisted future. By 2025, the global AI market is projected to be valued at almost $60 billion. Wildz entered the market with a perfectly functioning machine having superb player incentives and unrivalled Loyalty programmes.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Wildz Casino Pairs Machine Learning and Automation with iGaming

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RummyCircle Names Prosenjit Chatterjee as Brand Ambassador

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Online rummy platform RummyCircle has selected popular Bengali actor Prosenjit Chatterjee as its Brand Ambassador.

RummyCircle, the largest online rummy platform in India, is an initiative of Play Games24x7 Pvt. Ltd. Prosenjit Chatterjee who has spent years on the wide screen is a big fan of the popular Indian card game rummy.

“Bengali people have always been fond of card games and rummy is one of the best entertaining card games of India. I am sure everyone will love this new experience of playing the card game online on rummycircle.com with players from all over India. It is really great fun,” Prosenjit said.

The brand unveils its new marketing campaign running with the name #BhorpurManoranjan, giving a completely new fan experience to its players.

“Online rummy is all about entertainment, what we call #BharpurManoranjan. And who better than Mr. Prosenjit Chatterjee who has been the face of the entertainment industry in West Bengal for over a decade. We are very excited to have such a talented person as our brand face and hopefully Bengalis will love playing online Rummy,” Avik Das Kanungo, Brand Head of RummyCircle said.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: RummyCircle Names Prosenjit Chatterjee as Brand Ambassador

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