SIS strengthens sales teamReading Time: 2 minutes

Former Playtech BGT Sports and At The Races employees to support supplier’s international expansion plans


Tuesday 24th April 2018 – Leading live pictures and data supplier SIS (Sports Information Services), has boosted its commercial team with the appointment of three new digital sales managers.

Andrew Grimshaw, Angelika Heimeier and Joe Andrews have all joined the supplier in recent weeks, and will support the growth of SIS both online and internationally.

Andrews arrives from At The Races following an eight-year spell with the firm, where he was responsible for selling digital streaming rights and marketing opportunities to both new and existing customers.

Joining from Playtech BGT Sports, Heimeier has 16 years’ international B2B sales experience. During her time with the sports betting provider, she was responsible for the business development of its self-service betting terminals (SSBTs) across Europe.

Grimshaw is a skilled business development professional with over 20 years’ experience working across markets in sport, fashion and music.

Sandra McWilliams, Director of Sales at SIS, said: “I’m thrilled to welcome three such highly-experienced individuals to the SIS team.

Andrew, Angelika and Joe bring with them a wealth of sales knowledge, not only from the betting and gaming industry but from other sectors too, which will be highly beneficial for us as we look to further build our online and international business.


About SIS
SIS (Sports Information Services Ltd) is a leading supplier of products and services to the online and retail betting markets and has been at the heart of global bookmaking for more than a quarter of a century. SIS delivers multiple channels of live racing, data and commentary from racecourses and greyhound tracks in the UK, Ireland and across the world.

In addition to trusted satellite delivery, SIS has developed its own low latency streaming platform – SIS Stream, which delivers quick, secure and high-quality pictures, data and virtual content across the globe. SIS continues to develop innovative solutions to suit bookmakers at all levels of the industry, and now provides competitive pricing for UK, Ireland and international horse racing, along with greyhound and other sports via its Trading Services offer.


For more information about SIS please visit

Source: European Gaming Media and Events