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Media and esports company ReKTGlobal has announced that it has acquired the premier social media monetisation and talent development company TalentX Entertainment.

With its massive roster of the world’s top social media stars, including members of The Sway House, like creators Josh Richards, Griffin Johnson, Bryce Hall, Noah Beck and Blake Gray, this acquisition solidifies ReKTGlobal as the leader of the creator economy.

This acquisition consolidates ReKTGlobal’s previous joint venture with TalentX, TalentX Gaming (TXG), and TalentX Entertainment into ReKTX, ReKTGlobal’s new talent management arm. ReKTX will combine TalentX’s powerful portfolio and creator-first style of talent management, with ReKTGlobal’s expertise across esports, traditional sports, music and entertainment.

“We started ReKTGlobal with a focus on esports, and as a consequence, a predominantly male demographic. This acquisition more broadly positions our company and our offerings to now include a significant female demographic by providing access to creator-driven content. As entertainment evolves, ReKTGlobal’s ecosystem is uniquely suited to provide fans and brands with uncommon access,” Dave Bialek, CEO of ReKTGlobal, said.

“Creators have become one of the most influential segments of every major industry. We’re incredibly bullish on this idea of the ‘creator economy,’ so with our already close-knit relationship with TalentX, bringing them into the ReKTGlobal family was a great addition to our diversified portfolio of assets,” Amish Shah, Founder of ReKTGlobal, said.

“I’m incredibly proud of how TalentX Entertainment, the dream I helped turn into a reality with my business partner Michael Gruen, our former CEO Warren Lentz and the ReKTGlobal team, has grown over the past year. Merging the social media creator world with the gaming world is the next natural step in the process, and this deal with ReKTGlobal is only the next chapter in what has been an amazing journey,” Josh Richards said.