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Pre-SiGMA Q&A w/Chris Nikolopoulos, CCO at Betby
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Chris Nikolopoulos, CCO at Betby, sat down with European Gaming to discuss the upcoming SIGMA conference, and what to expect from the exciting sportsbook supplier.


SiGMA is right around the corner, what can we expect to see from Betby at the show?

Betby will be exhibiting at stand B49, where we will be showcasing our forward-thinking sportsbook solution and popular Betby.Games offering – both of which demonstrate our credentials as a flexible, customer-centric supplier with global ambition.

By taking classic sports betting markets and pivoting them into a proprietary range of AI-led video games, we have demonstrated our innovative approach to problem solving, while continuing to carve a niche for ourselves in the market. We will have a number of experts on hand at SiGMA to talk visitors through our unique products and look forward to having the opportunity to discuss some of our exciting upcoming projects with industry colleagues and prospective clients.

As always, the show provides a fantastic opportunity to meet up with old friends, new partners, and continue to enjoy the return of live events following the pandemic. For this reason, we will have a big presence at the event throughout the week, so please do not hesitate to come over for a chat!


What are you most excited for at the event? 

SiGMA never fails to put on a fantastic collection of both exhibits and panel discussions, and we’re really interested to see what major industry figures have to say on a number of interesting topics, as well as share our insight with partners.

The summit has long established itself as a key event in the iGaming calendar, and the strength of attendees serves as a testament to this. Everything is lined up for it to be another fantastic exhibition, and we are so excited to arrive in Malta for the week-long event.


The 2022 World Cup is just around the corner, with it set to be an intriguing tournament with its new place in the calendar. What does Betby have planned to capitalise on the event?

It is well established that soccer is the most popular sport around the world, so the World Cup is naturally seen as the biggest event in the sporting calendar. With the tournament taking place in winter for the first time ever, sports fans have no idea what to expect from it, and are anxiously awaiting for it to kick off at the end of the month.

At Betby, we have prepared a series of World Cup-inspired features to offer our clients the best possible experience while it is played out, which should allow them to maximise the attention and engagement potential that arrives with the month-long competition. As we edge closer to the first round of games, we are set to release our dedicated World Cup page, packed full of useful information, statistics, and odds to keep bettors well informed and aware of the various trends that emerge during events of this size.

We’re also applying the final touches to our anticipated World Cup gamification widget, which will all allow bettors to earn points and move up a leaderboard by placing bets under specific conditions, mimicking the excitement that the group stages of the tournament generate. The innovative feature will allow participants to qualify for a number of incredible prizes, which we will be sponsoring in collaboration with our partners!

The greatest service we can provide our partners with at extremely demanding times is a reliable and scalable system, but this has always been a core principle of ours. For us at Betby, it has always been about keeping our partners happy during these intense periods, reminding them that we offer a first-rate solution that requires no additional maintenance from their end.


Betby has enjoyed a strong year of product development, particularly with its Betby.Games range. Can we expect to see more products launched in this vertical soon?

The Betby.Games range has earned its reputation as one of the most revolutionary products in the industry and is playing a big role in our success as a separate business unit under the Betby umbrella. We now cover eight different sports and approximately 100,000 live events per month in the product portfolio, and the number is only set to increase in the months ahead.

Of course, development never stops, and we are currently working on several projects that we believe will really stand out in the market. I can’t reveal all the details yet, but what I can say is that instead of launching another sport or increasing the coverage on existing sports which we will already do, we will be offering some sport related games under the form of quick gameplay.

The Betby.Games offering will continue growing and morphing into an incredibly exciting product that sits in a vertical all of its own, and we cannot wait to see how the new products are received by our customers.