The industry’s most popular mobile games industry event, Pocket Gamer Connects London officially revealed the attendance numbers for the biggest and most successful conference since launching in 2014. The highest-selling and well-turned-out B2B event took place on January 23rd and 24th in The Brewery, London which saw over 2,600 industry professionals looking to meet and network with the inspirational leaders in the mobile games and tech sphere space.
A total of 1,200 companies attended Pocket Gamer Connects over the course of the two days, with over 280 influential speakers showcasing their expertise to the masses. 68% of game makers made up the bulk of the attendees as the show hosted the meeting space for thousands of business professionals to network, grow and be known amongst the mobile games and technology community.
Pocket Gamer Connects has established an outstanding global reputation as the must-attend conference to meet the exciting global game makers, developers and publishers of tomorrow. Adding to the mix were some of the world’s top investment funds, angel investors, tools providers and platforms.The content also broke records with multiple panels and thought-provoking discussions on all relative subjects in AI, Web3, Blockchain, the Metaverse and more, matchmaking activities for game makers, as well as networking opportunities for those in the industry looking to scale their business and grow their companies.
A total of 65 countries were represented this year at Pocket Gamer Connects across 6 continents bringing together the best influential names in mobile games. This particular event saw 50% of UK attendees and 50% of international guests contributing to London’s booming economy.
Lousie Connoly from London & Partners said “The staggering number of UK and international attendees at this year’s Pocket Gamer Connects highlights London’s global reputation as a mobile games capital and hotspot. The event acts as one of the key cornerstones for London’s mobile gaming sector, providing incredible opportunities for industry professionals, investors and thought leaders to meet, network and push new boundaries in the gaming space”
Pocket Gamer Connects London 2023 saw new rising stars within the games and tech industry including MobileAction- an intuitive App Store Optimization and Mobile App Intelligence platform that announced the launch of its new CPP Product. The new product is the first and the only CPP Intelligence in the industry, offering several solutions to app marketers.
Launching at Pocket Gamer Connects London, Mobile Action has expressed its appreciation for the event and on exhibiting their new product there “Pocket Gamer is a huge event for the mobile gaming industry and CPP‘s a highly leveraged feature among gaming apps. This was the perfect opportunity for us to launch our new product in PGC, and to meet with high-quality prospective clients” said Alara Ozcam of MobileAction.
Hitting record numbers of attendees to date, Pocket Gamer Connects is successfully contributing to becoming one of the most highly praised and respected mobile games conferences for those within the games industry. Pocket Gamer Connects sets its standards high at the start of the year before a host of upcoming events set to take place internationally.
Chris James, CEO of Pocket Gamer says “What a fantastic way to start the year! Our most successful PGC event to date so far, and it’s only the beginning of what we have planned this year! We can’t wait to see more new faces from all areas of the games industry at our next event due to take place in Seattle in May.”
UNITED KINGDOM TO HOST 2024 PUBG MOBILE GLOBAL CHAMPIONSHIP
PUBG MOBILE Esports is thrilled to announce that the 2024 PUBG MOBILE Global Championship (PMGC) will be held in the UK, taking place live next December with a $3 million prize pool. The first time a major PUBG MOBILE event has been hosted in the UK, this tournament will bring local fans a unique opportunity to see the very best skill that the world has to offer. This news comes ahead of this year’s 2023 PUBG MOBILE Grand Finals in Istanbul.
James Yang, Senior Director of PUBG MOBILE Global Esports, announced the news during the opening ceremony of the 2023 PMGC Grand Finals, with the exact UK location to be revealed at a later date. This is the first time a major PUBG MOBILE event has been held in the country and the first in Western Europe since 2018.
The highlight of the PUBG MOBILE Esports calendar, the PMGC brings together dozens of teams from around the world to compete in the ultimate showcase of talent. This year’s Grand Finals are taking place this weekend in Istanbul, Türkiye, where the final sixteen teams remaining in the competition will battle it out to become PUBG MOBILE World Champion.
Joining next year’s PMGC in the top tier of PUBG MOBILE Esports events, as well as next year’s midseason tournament in Riyadh, Saudi Arabia, is the PUBG MOBILE Global Open (PMGO), which will take place in Brazil throughout March and April 2024 and feature a $500,000 prize pool.
Xsolla and GamesBeat Announce Global 2024 Tour Partnership
Xsolla, a global video game commerce company, is excited to announce its partnership with VentureBeat and GamesBeat, a premier source for tech news and events, for its upcoming 2024 Global Tour. The Global 2024 Tour brings an exciting series of events to cities worldwide.
This collaboration between Xsolla, and GamesBeat, marks a significant milestone in the gaming industry. The tour is set to kick off in Austin, Texas, at the renowned SXSW festival, showcasing a commitment to connecting industry leaders and enthusiasts from around the globe.
The 2024 Global Tour promises to be a melting pot of ideas, featuring prominent figures from the gaming and tech industries. As the tour progresses, it will extend across four more locations including various cities in Europe and APAC, offering a dynamic platform for networking, knowledge sharing, and exploring the latest gaming technology and commerce trends.
Details regarding additional cities and dates will be announced, highlighting the tour’s potential to draw a diverse audience, including game developers, publishers, and tech enthusiasts.
“We are excited to embark on the Global 2024 Tour with GamesBeat, bringing together the gaming community’s brightest minds and most passionate voices,” said Berkley Egenes, Chief Marketing and Growth Officer at Xsolla. “We aim to share insights and foster a dialogue that propels the industry forward. Including diverse voices and perspectives, especially through our Women in Gaming initiative, is a testament to our commitment to providing equal access to games and technology for everyone around the world..”
The tour’s emphasis on diversity and inclusion is further exemplified by the partnership between Women in Gaming and Diversity & Games at GamesBeat events in 2024. This initiative underscores the commitment to creating a more inclusive gaming environment.
In addition to the tour, GamesBeat will offer live quarterly updates, enhancing the community’s engagement with the evolving gaming landscape. These innovative strategic media partnerships are made possible through the thoughtful and creative process with VB Lab, which focuses on creating the right opportunities for its partners.
“The collaboration with Xsolla for the Global 2024 Tour represents a significant milestone for GamesBeat,” said Gina Joseph, Chief Strategy Officer of VentureBeat. “Our journey through cities like Austin signifies more than just an event; it celebrates the gaming community’s diversity, creativity, and potential. Through our live streams, quarterly updates, and thought leadership series, we aim to provide unparalleled value and insights to all stakeholders in the gaming ecosystem.”
Complementing these efforts, Xsolla will release insightful quarterly reports, offering a deep dive into the latest trends and developments in the gaming industry. These reports, VB spotlight webinars, and exclusive content from GamesBeat will provide a comprehensive view of the industry’s trajectory, enriching the dialogue and insights shared throughout the Global 2024 Tour.
Nordcurrent turns players into fashion designers with UGC marketplace
Developer and publisher Nordcurrent has released a revolutionary update to its leading mobile fashion game, Pocket Styler, with the launch of a new creator platform, Pocket Styler Studio. The digital platform allows players to work like real-life fashion designers to create clothing, shoes and accessories to their exact specifications. Once finished, digital designers can market their creations under their own ‘designer label’ name and sell them in-game to millions of Pocket Styler’s players in return for in-game currency, which has never been possible in a mobile fashion game before.
The gaming skins market is a multi-billion dollar industry, with almost 50% of players buying skins with in-game currency and around 40% buying skins with real money, according to Newzoo. But, conceptualising, drawing and polishing collections takes time, and even with Nordcurrent artists supplying over 100 items every couple of weeks, Pocket Styler players still had a thirst for more items inspired by current fashion, movies, and celebrity looks, thus limiting the time players were spending in the game and subsequently Nordcurrent’s revenue.
The integration of user-generated content into Pocket Styler has revolutionized the in-game design process. It has provided players with a wider range of options to choose from while also allowing them to earn in-game currency. This feature has also addressed the creative burden faced by game artists and developers who previously struggled to keep up with the demand for fresh content. Designers now upload over 2,000 original items into the game every day, adding nearly 300 times more content than before the launch of Pocket Styler Studio.
Victoria Trofimova, CEO of Nordcurrent, said: “‘With over 100,000 daily active users, Pocket Styler is one of the world’s most popular fashion games, and now one of the most advanced thanks to the introduction of Pocket Styler Studio. It provides a platform for creators to become professional digital fashion designers who can build their brands and promote their designs globally.
“By empowering players and letting them design and sell their clothing, we hope to inspire the next generation of fashion designers while supporting them as active contributors to the game they love, helping us form a community of designers who play a genuine part in making the game even better.“
Pocket Styler Studio has been in beta since February. Currently, over 1,000 designers are creating items for the game, and another 5,000 designers are expected to upload daily in the first year of launch, creating trillions of outfit combinations and millions of new looks submitted weekly. Nordcurrent is also testing the option of designers earning real currency from their designs in the future.
Designs are saved into a designer’s profile until they are ready to be marketed. Once on sale, individual designers can track their brands’ success by ‘Publishing’ items and assessing how many sell. Players can choose a name for their designer label and earn ‘Gems’, the in-game currency, for every item sold to other players. Pocket Styler Studio is available globally; players must have Pocket Styler installed on their phones and have a free Nordcurrent ID to use Pocket Styler Studio, which can be accessed through a browser.
Launched in May 2021, Pocket Styler is based on attending different in-game events, creating looks based on the criteria of the events, submitting those looks, getting scores, and competing with other players to become “trendsetters” and climbing on top of the leaderboard. The game has 21 million downloads, with 100,000 players spending 10,000 hours on the app and giving 10 million votes to outfits daily.
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