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19th February 2018, London – Playtech BGT Sports (PBS) has unveiled its new MatchAcca tool, which will be available for customers to use on its self-service betting terminals (SSBTs) in time for the climax of the football season and World Cup.
In a first for betting shops, MatchAcca puts the customer in control to create their own bet by combining several selections within the same match, such as Team to Score First, To Win First Half and Over 3.5 Goals, without the need to wait for traders to approve it.
PBS will look to build on the recent popularity of its bet-request functionality, with various versions being rolled out across major operators online in recent months as they seek the high-margin potential and customer interaction that the product entails.
The interface permits punters to pick various selections from the standard match screen, and then to choose to activate the MatchAcca option which combines the various prices into a single selection.
AlgoSport, via an exclusive agreement, has provided the detailed algorithms enabling related contingencies to be combined almost immediately for each activation.
The supplier maintains close relations with Playtech, ensuring PBS has more in-depth access to development procedures and is available to feedback faster on model improvements.
MatchAcca is set to continue PBS’ digitisation of the retail space, with operators benefitting from a high-margin, automated product that can’t be delivered over the counter.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “MatchAcca is revolutionary for the retail space. We’ve delivered a product which once again brings the best of online betting into the shop, and we’re sure it will appeal to new and existing retail bettors alike.
“Our SSBTs are the perfect platform for a bet request tool, with large screens and extensive football content allowing customers to easily choose selections and activate MatchAcca.
“Operators will experience the higher margins associated with multiples betting, while also driving customer engagement as the industry rides a wave on the back of this style of product.”
Playtech BGT Sports, Retail Supplier of the Year at the first Global Gaming Awards – London, demonstrated the product for the first time at ICE 2018, receiving very positive feedback in the process.
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech BGT Sports (“PBS”) is Playtech’s sports betting division, headquartered in Nicosia with more than 600 employees across 6 different business centres. PBS is the provider of the market leading Self Service Betting Terminals product with over 26,000 terminals supplied to retail operators in the UK and internationally as well as digital sports betting platforms and user interfaces to many major online licensees.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
Source: European Gaming Media and Events