eSports
PandaScore launches dedicated esports BetBuilder
Following the successful launch of PandaScore’s revamped Widget 2.0 product, leading esports data and odds supplier PandaScore has rolled out an esports-specific BetBuilder product.
The innovation allows PandaScore’s global customer base the ability to offer catered, more engaging betting opportunities for each individual esport. On CSGO, League of Legends and Dota 2, users will be able to bet on markets from the same match, on odds modelled uniquely for BetBuilder, rather than simple combinations or multiplication.
Operators who have embraced the PandaScore BetBuilder have seen a significant boost to the performance of their esports betting vertical – the product delivers margin performance in the double digits.
PandaScore’s Player Props markets, where fans can bet on their favourite players to top the kill count also benefits from the BetBuilder product – fans can factor in a specific player scoring the most kills alongside their team winning to create a betting experience that’s a game within a game.
Further, it’s been established that on average, esports bettors bet smaller amounts than traditional sports bettors, but they have a greater spread – preferring to place money on multiple individual stakes. The main motivator behind this isn’t chasing the best possible return, but because esports players bet because it’s a wrapper to the entertainment experience.
Now fans can place multiple bets on the same game through PandaScore’s BetBuilder, enriching their whole betting experience, encouraging deeper levels of engagement, and building their own stories for their favourite esports matches. The operators can create campaigns from upcoming exciting player versus player match-ups in the most anticipated matches, and leverage the same-match player props markets in the BetBuilder.
“As soon as we integrated PandaScore’s BetBuilder, it exceeded our expectations. The users fell in love with the feature right away,” stated CSGO500’s Sportsbook Manager. The possibility to bet on multiple markets within the same match is hugely sought after among the esports betting community and it gives us a massive competitive advantage to have the dedicated esports BetBuilder already live.
“Ever since launching the product we’ve noticed a vast increase in the betting volume, and the margins have been hitting double digits, which is all we’ve ever wanted.”
Commenting on the latest product to launch, PandaScore CEO Flavien Guillocheau commented, “We’re excited to roll out BetBuilder with more partners as they can give esports fans the in-depth, rich experiences they want and expect when they bet on esports.
“Our partners will unlock new means of engaging with their customers through more vibrant connections and greater choices on the events they bet on – something we should always strive for as an industry.”
eSports
North Star Network Acquires Um Dois Esportes
North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.
Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”
NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
Alona Shevtsova
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
eSports
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
The post L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament appeared first on European Gaming Industry News.
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