Oddin.gg, one of the leading global providers of esports odds feeds, risk management and iFrame solutions, is making yet another move towards providing the whole spectrum of esports services with the acquisition of the forward-thinking esports betting marketing agency Thousand Lives.
Thousand Lives and Oddin.gg have already had several overlapping clients in adjacent esports sectors, so a robust base for the new endeavor is already in place. The decision to collaborate and bring under one roof an unmatched variety of esports services will maximize value and results for Oddin.gg’s partners and clients.
Oddin.gg will absorb the Thousand Lives esports division and rebrand the new, in-house branch, as Jotun.gg. The new company will focus on 360° marketing services for Oddin.gg’s clients, covering media buying, native integration on top esports websites, influencer campaigns, branded tournaments and many more.
Vlastimil Venclik, co-founder and CEO of Oddin.gg, commented on the new deal:
“For those versed in Norse mythology, Jotun is not an unfamiliar name. A ‘Jotun’ was a member of the race of giants, which certainly reflects the direction we want to take with the new company: a gigantic, 360° approach that will touch on every area of our clients’ esports needs, necessities, demands, and wishes. With Jotun.gg, we are clearly aiming for the stars.”
Nazar Honcharuk, CEO of Thousand Lives, said: “I am beyond excited to work on marketing activities for Oddin.gg’s clients. Their odds solutions are already the best and most numerous on the market, so integrating our advertising opportunities will definitely ensure substantial commercial success for us and our partners”.
Oddin.gg is a world-leading B2B esports betting solutions provider. State-of-the-art esports betting products in the form of odds feeds, risk management and iFrame deliver the most engaging esports betting package with highest uptime on the market. Oddin.gg’s solutions power Betway, Yolo Group, EEG, Aspire Global, Altenar, Softswiss, and many other sportsbooks and platform providers on a global scale.