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Brazilian football star Neymar Jr has become the Cultural Ambassador of online poker site PokerStars.net. The appointment complements an existing collaboration between PokerStars and the football star.

In this latest chapter, Neymar Jr will collaborate closely with PokerStars.net on a series of creative projects inspired by the world of culture, from art and design to music and more. Bringing his passions and interests to the table, he will be shaking up poker with a series of exciting experiences for the PokerStars.net community.

In his first foray as Cultural Ambassador, Neymar Jr has curated a series of music playlists in partnership with PokerStars.net, providing the ultimate soundtrack for every type of poker game.

“Poker is so much more than just the game. It is a community and a culture and that is what I love about it. I am excited to start this next chapter with PokerStars.net, and we are already collaborating on a number of key areas. Music is a real passion of mine, so that was first on the list, but there is much more to come. I am excited for you to see what else we have in store,” Neymar Jr said.

“Neymar Jr is not just a globally recognised sports star, he is also a proven creative with a deep interest in the culture around him. This new role marks the start of something exciting for the PokerStars.net community, a merging of two worlds, where poker meets culture. In a first for the industry, together we’ll be creating moments to truly shake up poker and rewarding those who get involved in all that’s to come,” Martin Nieri, Global Director of Brand and Creative at PokerStars.net, said.