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New possibilities for bookmakers: DATA.BET presents the latest addition to its esports offering - individual player markets
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On 7 February 2023, tech-savvy esports data provider DATA.BET presented its new individual player markets for CS:GO at ICE London. These new markets will help operators attract esports fans and treat them to a totally unique betting experience.

Individual player markets are available for live betting on every map in CS:GO matches. Users can bet on how many kills and deaths a particular player will have at the end of the map with the Total Kills and Total Deaths markets, which function in the same way as Total Over and Total Under markets. So, if a user places a bet on Total Kills Over 20, their bet wins if the player they’ve chosen racks up 21 or more frags.

Alex Kozachenko, CPO of DATA.BET: “It’s important for us that DATA.BET’s partners are always the first to get access to our innovations in the esports betting arena. The team here are constantly monitoring the wants and needs of bettors, as well as tracking trends within the esports world. When combined with our technological prowess, this has allowed us to build a product that’s unlike any other on the market.”

Ruslan Porokhniak, CMO of DATA.BET: “Everyone’s used to betting on the results of a whole team, but it’s important to keep in mind that esports fans are no less interested in how individual players perform, too. Now, bookmakers can provide this option as well! We’ve added individual player markets to allow our partners to offer their customers a completely unique experience that takes them beyond betting, making them feel part of the game itself.”